Carmit Haba Email & Phone Number

Ramat Gan, Il

Netanya, Il

Hands-on holistic marketing. Achievements:- Increased organic traffic by a staggering 480% within a year.- Implemented OneSignal for push notifications, resulting in a 60% increase in monthly subscribers.- Elevated the CEO's thought leadership with a remarkable 1,827% increase in impressions (171,029) and a 2,463% surge in engagements (2,025) in just one year.- Skillfully set up and managed Apollo for cold outreach, achieving an impressive average open rate of 47%.- Led marketing efforts on an ad-hoc budget, achieving remarkable organic growth.- Developed go-to-market strategies and KPIs.- Orchestrated the planning, conceptualization, and seamless collaboration with developers to guide our sandbox version from inception to production.- Crafted sales collateral (one-pagers, presentations, brochures) and managed website UX, content, and integrations.- Drove engagement across social media platforms (LinkedIn, Twitter, YouTube, Facebook and Quora).- Delivered insightful yearly and monthly analytics reports.- Oversaw comprehensive marcom initiatives, from messaging to booth design.- Produced diverse content (blog posts, videos, webinars, newsletters) and investor materials.- Implemented lead generation strategies (PPC campaigns, LinkedIn account-based marketing).- Managed both online and offline events and effectively launched new features.- Conducted account-based marketing, including cold outreach and PR campaigns.- Successfully rebranded the website within a tight 3-week timeline.- Created a comprehensive 'Smart Money' marketing plan.

Tel Aviv, Israel, Il

Achievements:- Drove a remarkable 300% increase in leads, elevating monthly numbers from 70 to a consistent 300+.- Successfully reduced the cost per click/lead.- Achieved an average click-through rate (CTR) of 10% in Google AdWords.- Amplified website traffic by an impressive 58%.- Reduced bounce rate from 75% to a minimal 15%.- Uplifted the landing page conversion rate from a mere 0.3% to an outstanding 16%.- Managed a 5-person team, driving technical content, website development, and CRM.- Developed annual go-to-market plans with budgeting and KPI tracking.- Orchestrated product release timelines across departments.- Executed multi-channel campaigns, leveraging platforms like AdWords, Facebook, LinkedIn, and more.- Drove new product campaigns from concept to execution.- Developed and executed content strategy, including newsletters, blogs, webinars, and case studies.- Oversaw CRM and website transition to WordPress.- Managed PR strategy with external agencies.

Achievements:- Masterfully built the Tuki brand on social media from zero to over 30,000 followers, all without a marketing budget.- Achieved a remarkable 233% increase in the conversion rate for the Travel Maker app.- Successfully consulted with various organizations, providing expert guidance in online marketing, conversion rate optimization, and social media growth strategies.- Worked with diverse clients, creating and managing effective Facebook and Google campaigns.- Developed and optimized marketing strategies.

Madrid, Es

• Responsible for Travel2gether website and app.• Specification of user’s journey in the app and website. Characterization of a new push-notification system. • Manage in-house and out-sourced development teams along with graphic designers from concept to stores. • Working closely with Amadeus Israel commercial director, business development manager and sales department to understand corporate business needs. • Quality assurance of website and app.• Operating small market research by surveys and focus groups.• Negotiating with various providers and manage site and app inventory plus providing customer service. • Analyzing campaigns results using monitoring systems such as Google Analytics and app stores systems. • Creating and executing marketing strategy for app downloads and enhancing user's engagement. • Working with PR office and different coefficients.• Creating content for Facebook page, monthly newsletter and app including weekly games.

Concord, Massachusetts, Us

• Managed site content and SEO using Wordpress.• Analyzed and optimized site contents and other marketing material (such as: webinars, posts, landing pages etc.) using data from Google analytics, Google webmaster tools and Clicktale.• Advertised ppc campaigns in LinkedIn and re-marketing campaigns with Adroll.• Managed the strategy of all relevant social media platforms and executed the social media activities. Including: Twitter, LinkedIn, Facebook, Google+, Youtube, Quora and Slide share.• Created nurturing campaigns, landing pages, newsletters and forms with Pardot.• Integrated Salesforce (CRM) with Pardot (marketing tool).• Wrote the weekly blog and distributed in different channels.• Worked with a graphic designer to create advertisement banners.And more...

• Built CMS pages in HTML language, was responsible for uploading and managing website content on the department site, Facebook pages and YouTube channels.• Worked with Share Point and basic Photoshop.• Wrote and edited marketing newsletters and banners to promote the site.• Analyzed site traffic with Google Analytics.• Developed and wrote ICT (Information and Communications) documents

Master'S Degree, Organizational Development

Bachelor'S Degree, Criminology And Sociology