COZ Marketing is a retail marketing consultancy firm, specializing in developing and executing marketing strategies that drive revenue and business growth. With a strong focus on the commercial aspects of marketing and a proven track record of success, we are the ideal partner for businesses looking to enhance their marketing efforts and grow their bottom line.Whether you're looking to launch a new product, build your brand, develop a loyalty program, or improve your e-commerce strategy, we have the expertise to help you achieve your goals. Our team will work closely with you to understand your business needs and develop a customized marketing strategy that fits your requirements.Our approach to marketing is focused on results, and we have a proven track record of delivering measurable results for our clients. From increased brand awareness to increase sales and revenue, our marketing strategies are designed to drive business growth and help you reach your goals.

2020 - 2022 - CMO - Ofer Malls - Melisron Group, the leader in the Israeli mall market, with the largest number of malls and highest revenueOverall responsibility for the marketing of 17 Ofer malls across IsraelDesigned and executed the marketing strategyPlanning and managing an annual marketing budget (NIS 35 million)Measurement of the effectiveness of marketing spend and ongoing optimization and measuring the of the budget's componentsDesigned and implemented the marketing mix and marketing communicationsDesigned and implemented Ofer Mall’s digital strategy, and ongoing management of its digital assets - website, mobile app, social platformsCrisis management - managing the marketing headquarters of the “Forum of ShoppingMalls and Shopping Centers in Israel” during the COVID-19 pandemicLed business development and commercial collaborationsOngoing interface with the Ofer Malls’ senior management and ownersLed lateral moves - from the initiation phase to their implementationManaged the marketing sub-contractorsOverall Managed the marketing team - 25 team members

2018 - 2020 - Deputy VP of Marketing - Ofer Malls - Melisron Group● Managed the marketing team - 20 team members● Recruted and nurtured the field marketing managers● Controled the planning and implementation of the field marketing budget● Business development, and initiating collaborations with the retail chains andexternal parties● Managed the creative process with the advertising agencies building mediamix● Built the strategy and and executed the digital loyalty program, doubling it to 1 millionmembers● Initiated campaigns that motivate action on an ongoing basis● Managed the internal organizational communication

• Developing and Managing "World Elite" premium loyalty program• Building loyalty program's P&L and customer life time value• Responsible for increase in customer engagement and churn reduction• Lead campaign personalisation to increase engagement• Managing multi-million ILS campaigns for Isracard’s customers• Managing Affiliates and building benefit programs• Developing and nurturing commercial relations with leading Israeli firms• Building relationships and increasing business, through new marketing and commercials cooperation• Lead e-commerce and online purchase program• Analyzing commercial data• Developing new business through new media campaign ideas and new customer acquisition• Managing special projects, interfacing with multiple internal resource, affiliates and ad agencies• Lead Isracard’s customer benefits site, working with affiliates, monitoring results and optimization• Participating in Isracard’s new loyalty program team – achieved 20% increase in deal convergence

• Managing multi-million ILS accounts – Mccann Digital, WebSense, LAPAM, GSPOT, Bullet• Increasing the ad campaigns awarded to WALLA significantly • Managing ad campaigns – Cellcom, YES, ELAL, Leumi Bank and more• Developing creative advertising solutions for our customer• Negotiating deals with ad agencies and customers

Managing accounts in the Jerusalem district - increasing customer base and revenues