Bianca Carneiro Email & Phone Number

State Of São Paulo, Brazil

Campinas, São Paulo, Brazil

- Defined ABI’s customer and occasions segmentation through data structuring and in-depth analysis (Demand Landscape).- Applied product and brand research to ensure well-defined global product extensions.- Structured the Beyond Co research and insights environment by collaborating with leading research and data providers worldwide.

São Paulo, Brasil

- Directed segmentation research studies to ensure efficient, customer-centric strategies.- Applied business knowledge to support insights and accurate decision-making.- Utilized technical expertise to assist the R&I team with internal research tools and data structuring and visualization.

São Paulo, Brasil

- Aligned acquisition channel initiatives to ensure budget efficiency through experimental analytics.- Developed a new channel development method to reduce reliance on an unique acquisition channel.- Led innovation through the use of new channels and awareness campaigns for growth.- Enhanced the team’s knowledge of growth, marketing, research, and data.

Rio De Janeiro E Região, Brasil

- Increased brand digital reputation by 83 percentage points after the Brumadinho Dam Collapse through data-driven, humanitarian, and community reparation-based communication strategies.- Led, organized, and optimized projects to integrate Digital Marketing with Publicity and Press Relations initiatives.- Developed new report modeling and measurement.

São Paulo E Região, Brasil

- Translated business objectives into marketing and software solutions for P&G, AT&T, L’Oréal, Uber, and Nestlé.- For L’Oréal Americas, led the platform configuration project and coordinated it with the client’s stakeholders in France.- Created customized reports and delivered strategic recommendations for scalability.- Educated end users on best practices.

São Paulo E Região, Brasil

- Managed the Social Media and Web Analytics teams in São Paulo and Rio de Janeiro.- Enabled clients such as Itaú, Coca-Cola, and J&J to enhance their digital presence and manage crises through insightful analysis.- Developed processes, measurement methodologies, and new products for the company.

São Paulo E Região, Brasil

Coordinated communication and marketing plans to support various company departments (e.g., Great Place to Work, trainee programs, accident prevention, corporate university); managed external communications with media support, content production, event coordination, and vendor management.

São Paulo, Brasil

Conducted research on government websites, selected cultural projects approved under tax incentive laws, liaised with producers, and produced presentations.

São Paulo, Brasil

Communication Projects for the Visitor Center, including guest reception and interaction with the University’s communication departments.