Carly Nelson Email and Phone Number
Carly Nelson work email
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Carly Nelson personal email
Experiential Marketing Consultant seasoned in operations and production logistics with a successful track record of creating and leading experiential marketing programs for some of the world's leading brands across multiple industries including apparel, alcoholic beverages, financial services and consumer packaged goods. Experienced in engaging consumers through sponsorship activation, full-scale event production, tradeshow design and build, sampling and mobile marketing programs, and lifestyle experiences. Key areas of strength include:Strategic program development to translate and amplify the brand narrative into events, experiences and engagements that cross all channels and platforms. Develop an end-to-end consumer journeys that bring that brand purpose to life through immersive experiences. Strategic program development for clients to achieve brand objectives. Collaborate with brand teams and agency partners to develop project plans that ensure seamless communication and efficient workflow. Experience with all aspects of planning including; venue selection and design, permitting and compliance, staff/vendor/talent management, asset fabrication and transport, sponsor negotiation, safety and contingency planning and budget forecasting and tracking. Successfully managed numerous multi-million dollar programs designed to achieve brand objectives through a cohesive story.Proven leader in the field executing +130 full-scale events, +30 sponsored event activations, and 10+ national mobile marketing tours and sampling programs. Focused and composed under any circumstance while managing sponsors/partners, staff/volunteers and engaging with consumers. Seasoned in meticulous activation/event builds with numerous moving parts that delivers consistent consumer experience.
Entertainment 3Sixty
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Senior Vice President Client ServicesEntertainment 3Sixty Feb 2022 - PresentDallas, Tx, Us
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Experiential Marketing Consultant & ProducerFreelance Apr 2021 - Present
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Group Director - ExperientialPublicis Hawkeye Jul 2018 - Apr 2021Dallas, Tx, UsReported to Chief Operations Officer and responsible for ensuring development and planning standards are met across every experiential project and client including The North Face, Timberland and Deep Eddy Vodka. Accountable for extending best practices while managing multiple project teams that lead to original activation concepts that are sound, strategic and align with the expectations of the client and agency. Key accomplishments include: - Transformed three urban venues into interactive educational experiences for Timberland’s Nature Needs Heroes Tour. More than 10,000 people attended the immersive pop-up activations and 30,000 trees were planted to support the cause.- Amplified Deep Eddy Vodka’s presence at the hottest music festivals and cultural events around the country by creating a sampling strategy that put the product in consumers’ cups, while ensuring every touchpoint felt authentic to the brand. Launched in 2016, The Dive In Tour’s three regional branded vehicles brought the party to 248 event nationwide in 2019 alone resulting in 325,000 liquid-to-lips samples and won several industry awards including Best Mobile Marketing Vehicle from Event Marketer’s Experience & Technology Design Awards.- With the launch of The North Face’s first-of-its-kind waterproof technology, a traveling product showcase and speaker series inspired consumers through meaningful elite athlete storytelling, product demonstrations and the intimate opportunity for consumers to engage with the FUTURELIGHT material. The tour visited 13 key markets over six months, generating awareness, education and buzz amongst outdoor enthusiasts at each stop. -
Experiential DirectorPublicis Hawkeye Jul 2015 - Jun 2018Dallas, Tx, UsResponsible for managing the production team for several client programs. Accountable for overseeing operational planning and execution across several experiential programs including The North Face Endurance Challenge Series, Abbott Nutrition’s Curate Sampling Program, Capital One Destination Venture, Bohemia Golden Hour Tour (Heineken USA) to ensure flawless consumer engagements and activations. Key accomplishments include: - Create a unique market city take over experience to drive unaided awareness of Capital One and aided awareness of the Venture card to help form key brand associations. The activation series attracted over 13,000 attendees and resulted in a 10-point lift in unpaid awareness, a 16.8% lift in new accounts and 11.9 million impressions with 65% of attendees more likely to consider the band after an event and 85% connecting the brand as a sponsor.- Launch of the first US-based marketing campaign for Bohemia, a sampling tour designed to accommodate micro in-store set-ups to larger-scale sponsored events, including a live artist who painted during the event and a photobooth to encourage social sharing. The tour saw 143,000 attendees and more than 17,000 samples poured.
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Account SupervisorPublicis Hawkeye Jan 2012 - Jul 2015Dallas, Tx, UsResponsible for increasing brand awareness and trail running apparel sales by positioning The North Face as leader in the Endurance category. Accountable for the strategic development, promotion and execution of a nationwide championship trail running series. Key accomplishments include: - Establish The North Face as a credible and authentic running brand to all runners and differentiate from fitness giants Adidas and Nike through The Endurance Challenge Series. The series achieved +290,000 attendees since its launch in 2006 with 49% of participants visiting a retail location and 20% opting into the loyalty rewards program. Since the launch of the event merchandise sales program in 2015, the series generated $148,000 in customized merchandise sales.
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Senior Account ExecutivePublicis Hawkeye Jul 2009 - Jan 2012Dallas, Tx, UsResponsible for a nationwide endurance program for the Live! With Regis and Kelly Show (ABC) intended to drive sweeps ratings, increase awareness of childhood obesity and to raise funds for Action for Healthy Kids. Accountable for planning and executing the logistics of the live feed broadcasts of world-renowned endurance runner, Dean Karnazes, running 40+ miles per day for 75 days from Disney Land in Anaheim, California to the studio in New York City. Key accomplishments include: - Ideated a proposed cross-country route strategically crossing key markets and oversaw three teams as they simultaneously conducted surveillance of each segment of the route. Culminated in a cohesive and logistically viable cross-country running route that navigated a plethora of geographical challenges as wells as ensuring the safety of the athlete and support crew.
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Account ExecutiveHawkeye Sep 2006 - Jan 2009Dallas, Texas, UsRResponsible for developing a five-year Strategic Action Plan leveraging Hawai'i Tourism Authority’s (HTA) initiative of building Hawai'i’s sports image and their ability to compete globally, stimulate visitor travel during shoulder seasons, support resident quality of life, offer intrinsic sports and showcase the islands’ culture. Accountable for developing and implementing a sustainable sports marketing strategy leveraging event sponsorships and negotiated partnerships that are designed to reach the active traveler and increase tourism to Hawai’i. Key accomplishments include: - Created a customized criteria model for reviewing partnership proposals that allowed the client to strategically negotiate key aspects of partnership agreements and derive assets that reinforce the Strategic Action Plan initiatives.
Carly Nelson Education Details
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Southern Methodist UniversityAdvertising -
Smu Cox School Of BusinessMarketing
Frequently Asked Questions about Carly Nelson
What company does Carly Nelson work for?
Carly Nelson works for Entertainment 3sixty
What is Carly Nelson's role at the current company?
Carly Nelson's current role is Experiential Marketing | Operations & Production Logistics | Client & Brand Management.
What is Carly Nelson's email address?
Carly Nelson's email address is cn****@****xty.com
What schools did Carly Nelson attend?
Carly Nelson attended Southern Methodist University, Smu Cox School Of Business.
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