Carly Nelson Email & Phone Number

Dallas, Tx, Us

Dallas, Tx, Us

Reported to Chief Operations Officer and responsible for ensuring development and planning standards are met across every experiential project and client including The North Face, Timberland and Deep Eddy Vodka. Accountable for extending best practices while managing multiple project teams that lead to original activation concepts that are sound, strategic and align with the expectations of the client and agency. Key accomplishments include: - Transformed three urban venues into interactive educational experiences for Timberland’s Nature Needs Heroes Tour. More than 10,000 people attended the immersive pop-up activations and 30,000 trees were planted to support the cause.- Amplified Deep Eddy Vodka’s presence at the hottest music festivals and cultural events around the country by creating a sampling strategy that put the product in consumers’ cups, while ensuring every touchpoint felt authentic to the brand. Launched in 2016, The Dive In Tour’s three regional branded vehicles brought the party to 248 event nationwide in 2019 alone resulting in 325,000 liquid-to-lips samples and won several industry awards including Best Mobile Marketing Vehicle from Event Marketer’s Experience & Technology Design Awards.- With the launch of The North Face’s first-of-its-kind waterproof technology, a traveling product showcase and speaker series inspired consumers through meaningful elite athlete storytelling, product demonstrations and the intimate opportunity for consumers to engage with the FUTURELIGHT material. The tour visited 13 key markets over six months, generating awareness, education and buzz amongst outdoor enthusiasts at each stop.

Dallas, Tx, Us

Responsible for managing the production team for several client programs. Accountable for overseeing operational planning and execution across several experiential programs including The North Face Endurance Challenge Series, Abbott Nutrition’s Curate Sampling Program, Capital One Destination Venture, Bohemia Golden Hour Tour (Heineken USA) to ensure flawless consumer engagements and activations. Key accomplishments include: - Create a unique market city take over experience to drive unaided awareness of Capital One and aided awareness of the Venture card to help form key brand associations. The activation series attracted over 13,000 attendees and resulted in a 10-point lift in unpaid awareness, a 16.8% lift in new accounts and 11.9 million impressions with 65% of attendees more likely to consider the band after an event and 85% connecting the brand as a sponsor.- Launch of the first US-based marketing campaign for Bohemia, a sampling tour designed to accommodate micro in-store set-ups to larger-scale sponsored events, including a live artist who painted during the event and a photobooth to encourage social sharing. The tour saw 143,000 attendees and more than 17,000 samples poured.

Dallas, Tx, Us

Responsible for increasing brand awareness and trail running apparel sales by positioning The North Face as leader in the Endurance category. Accountable for the strategic development, promotion and execution of a nationwide championship trail running series. Key accomplishments include: - Establish The North Face as a credible and authentic running brand to all runners and differentiate from fitness giants Adidas and Nike through The Endurance Challenge Series. The series achieved +290,000 attendees since its launch in 2006 with 49% of participants visiting a retail location and 20% opting into the loyalty rewards program. Since the launch of the event merchandise sales program in 2015, the series generated $148,000 in customized merchandise sales.

Dallas, Tx, Us

Responsible for a nationwide endurance program for the Live! With Regis and Kelly Show (ABC) intended to drive sweeps ratings, increase awareness of childhood obesity and to raise funds for Action for Healthy Kids. Accountable for planning and executing the logistics of the live feed broadcasts of world-renowned endurance runner, Dean Karnazes, running 40+ miles per day for 75 days from Disney Land in Anaheim, California to the studio in New York City. Key accomplishments include: - Ideated a proposed cross-country route strategically crossing key markets and oversaw three teams as they simultaneously conducted surveillance of each segment of the route. Culminated in a cohesive and logistically viable cross-country running route that navigated a plethora of geographical challenges as wells as ensuring the safety of the athlete and support crew.

Dallas, Texas, Us

RResponsible for developing a five-year Strategic Action Plan leveraging Hawai'i Tourism Authority’s (HTA) initiative of building Hawai'i’s sports image and their ability to compete globally, stimulate visitor travel during shoulder seasons, support resident quality of life, offer intrinsic sports and showcase the islands’ culture. Accountable for developing and implementing a sustainable sports marketing strategy leveraging event sponsorships and negotiated partnerships that are designed to reach the active traveler and increase tourism to Hawai’i. Key accomplishments include: - Created a customized criteria model for reviewing partnership proposals that allowed the client to strategically negotiate key aspects of partnership agreements and derive assets that reinforce the Strategic Action Plan initiatives.

Bachelor Of Arts - Ba, Advertising

Bachelor Of Business Administration - Bba, Marketing