Carnic Karthikeyan T. Email & Phone Number

Chennai, Tn, In

Chennai, Tamil Nadu, India

- Lead development & execution of content & communication strategies to engage with target audiences. - Work closely with the Chief Growth Officer on successful new business development

Chennai, Tamil Nadu, India

Milaap is a social support group that furthers the cause of co-parenting, with a firm belief that every child needs the love and support of both parents!

Chennai, Tamil Nadu, India

- FMCG start-up; overseeing the implementation of the founder’s vision- Leading formulation, and launch of a series of FMCG products in our attempt to curb addiction-free smoking

Chennai Area, India

> Led the setting up of marketing function. Responsible for the development and implementation of an annual, strategic, calendar that ensures the efforts, resources and time are utilized in a manner that provides the greatest return to the organization.> Working on driving top of mind awareness & engagement in our ecosystem through a series of physical - digital - social initiatives helping drive awareness & confidence> Successfully rolled out operations in 11 news states> Direct the development of communication materials such as catalogues, websites, brochures, packaging, and point of purchase materials and marketing collateral. > Driven by the insight of ‘see, touch, feel’ successfully created and executed Rural Melas as an alternate sales channel. - Oversaw roll out over 250 melas in the current financial year which contributes to over 25% of the sales turnover

Bengaluru Area, India

> Lead the regional communication, digital, PR & CRM initiatives, pan India> Ensured development & implementation of annual marketing strategy & plans aimed at achieving planned KPIs – footfalls, ACM & invoice growth> Spearheaded the successful launch of over 30 new stores across the country> Led the planning and execution of regional and national level consumer offers to address business challenges> Achieved enhanced visibility & further strengthened brand positioning through a series of PR initiatives, with an AVE of INR 110 mn.

Chennai Area, India

A first of its kind brand and consumer engagement consultancy start-up in India. At our core, we strongly believed, ‘good brands broadcast, great brands engage’. At ways2engage we created campaigns that blend together traditional, new and emerging media and meet the audience where they are.Notable Clients : PVR Cinemas, Divum, The Green Mantra, Green Gold Animation, Wipro

Chennai Area, India

> Responsible for the long term brand strategy, planning, and execution of activities in line with the global brand guidelines> Devised & implemented a strategic roadmap for establishing AirAsia, as India’s favourite Low-Cost Airline when it comes to SE Asia and beyond > Synergised with various markets to monitor and help grow inbound and outbound traffic across all sectors> Planned, allocated and used media effectively to communicate and address various market level challenges

Chennai Area, India

> Successful roll-out of Idea Cellular's services in Tamil Nadu & Chennai.> Devise annual marketing plans with a strategic roadmap aimed at first bringing Idea Cellular into the consideration set and in the long run the most preferred telecom service brand in the highly competitive market of Tamil Nadu. > Responsible for brand communication, brand visibility, and brand presence > Worked closely with media partners and other agencies to create big bang and long term associations and properties.> Following the philosophy of ‘Outsmart not outspend’ managed to achieve considerable SOV with almost half of the competition’s SOE.

Mumbai / Bengaluru

> Led the launch of international operations in London, Colombo, Dubai & Dhaka.> Led the seamless integration of Deccan into Kingfisher Airlines, as a new service class – Kingfisher Red.> Played an instrumental role in devising, executing the relaunch of the brand rechristened 'Deccan’ as part of the Kingfisher Airlines group– independently handled the Rs. 70 crore 360 degree activities. > Created impact and buzz for the brand during relaunch while saving 30% on the planned costs through effective & efficient use of media properties. > Devising the strategic roadmap and launching the charters business for Kingfisher Airlines.

Mumbai Area, India

> Successful launch of Lux Uplifting Firm, world’s most revolutionary soap, in India.> Lead my team to devise & implement successfully activation & branding ideas aimed at giving the brand a bigger share of voice and visibility with lower spends.> Developed the annual plan for Godrej Securities & Doors for the year 2006-07, which was well received by the entire client team and was taken forward as is.

Bengaluru Area, India

Britannia> Handled the successful launch of brands across categories which went on to become successful forays in exploiting market opportunities: Britannia Tiger Chai Biskoot (2003), Britannia Bread (2002), Britannia Vita MarieGold (2000)> Britannia Khao World Cup Jao (2003): Independently handled the Rs.25 crore promo, from ideation and strategy development to final execution. Promo went out to become one of the most talked-about marketing event of the year in light of increasingly similar competitive offerings.> Worked closely with the rural, outdoor & event management divisions of Lowe in devising and executing successful launch & regional promo ideas for brands like Britannia Tiger.> Played a key role in helping the team win the coveted Unit of the year award for 2004.Tanishq> Devised a national activity to bring heritage back into vogue. The result of a series of consumer researches helped shaped the pilot test & later national rollout. > Handled the 360-degree launch of two of the biggest collections for Tanishq - Aamra and Colours.> Played a key role in “Project Wedding” aimed at exploring customs, cultural nuances of Indian weddings that helped to shape seasonal communication.

Mba, Marketing

Activities and Societies: College Quiz team

B Sc, Zoology

Activities and Societies: College BasketBall Team

Xii Std, Science

Activities and Societies: Basket Ball - School Nationals 1994