Andre Carnielli Email & Phone Number

São Paulo, SP, BR

São Paulo, Brasil

• Responsible for the Caterpillar brand start-up in Brazil.
• Construction of the sales team, development of POS materials and training of Dealers.
• Co-responsible for determining the Product Mix in the various operating categories (Clothing, Footwear and Accessories), pricing and investments.

São Paulo, Brasil

• Responsible for the strategic and financial management of the States of São Paulo and Paraná, in all categories (Clothing, Footwear, Accessories, Equipment, etc.) and B2B sales.
• Responsible for Merchandising and Training of Reseller teams.
• Structuring and implementation of a new Go to Market model, through the change from Commercial Representatives to Inside Sales. Main results:
• Increase in sales volume by 57% versus the last fiscal year.
• Reduction in the operational cost of Sales by 58%.
• Optimization of Merchandising resources (POP material, development of new materials)

São Paulo E Região, Brasil

• CARNIELLI ADVISORY AND TRAINING - COMMERCIAL CONSULTANT AND TRADE MKT [March / 2017 - Present]
• Focused on the restructuring of sales teams, commercial sectors and multifunctional internal teams.
• Training of sales teams, reduction of operational costs, implementation of processes and operational systems.
• Acting in the Retail, Consumer Goods, Pharmaceutical, Clothing, Footwear and Accessories, Optical and Similar sectors.

São Paulo Area, Brazil

• Acted in the strategic and financial management of the national sales and trade marketing team, comprising 115 employees responsible for the commercialization of the Healthcare Line (pressure monitors, nebulizers.
• Attended the main customers of Retail Pharmacy (Carrefour, Walmart, Raia / Drogasil, DPSP, Pague Menos, D1000), Pharmacy Wholesalers (GPZ, Profarma, Recmed, Panpharma, DP4, Dimed, Dislab, Casa & Video, CEM Stores), and.
• Developed and implemented the restructuring of the team of Managers KAs, Sellers (PJ) and Trade MKT. Result: Savings of R$ 200K in 4 months;
• 15% increase over the last 6 months in the distribution of pressure monitors through the focus on distributor sales force training, ensuring a quality coverage mainly in independent networks;
• Gross Margin increased to 43.2% vs. Target of 41.2%, focusing on Direct Retail customers.

São Paulo, Brasil

• Focused on the restructuring of sales teams, commercial sectors and multifunctional internal teams.
• Training of sales teams, reduction of operational costs, implementation of processes and operational systems.
• Acting in the Retail, Consumer Goods, Pharmaceutical, Clothing, Footwear and Accessories, Optical and Similar sectors.

São Paulo Area, Brazil

• Managed the sales team for Key Accounts comprised of 1 Operations Manager, 5 Regional Managers and 58 Representatives - budget of R$ 75M / year and reporting to the Chief Operating Officer;
• Structured and implemented KAs exclusive service strategies - based on the characteristics and peculiarities of each one, separating them in centralized service and store-to-store service - forming a multifunctional.

Brazil

• Managed the sales team composed of 18 salesmen and 1 internal assistant responsible for the states of SP, PR, SC and RS - equivalent to 43% of sales in the sports segment;
• Developed and implemented strategies to reinvigorate and reposition the brand in the Greater São Paulo region, through analysis of the performance of the trading partners, location of the POS, number of POS in the same.
• Increased sales in more developed regions (regions of the State of Rio de Janeiro and State of São Paulo) through the restructuring of customer service, re-dimensioning the areas of operation and hiring two new.

Brasil

• Managed strategic team comprised of 1.1K employees, including 1 National Operations Manager, 9 Supervisors, 70 Field Coordinators, 4 Internal Analysts, 820 Sales Promoters and 190 Beauty Consultants - a budget of R$.
• Managed five service agencies and an agency of national distribution of merchandising materials;
• Developed and managed the entire outsourcing process of the direct team of promoters (from Gillette), from project design, savings, hiring and training of new promoters and conflict management, involving different.
• Unified teams of Supervisors, Coordinators, Sales Promoters and Beauty Consultants, aiming at optimizing field management, saving financial resources and promoting agility in the implementation of product initiatives..
• Organized and optimized budget of R$ 32M / year, correctly allocating costs within the sales teams, reducing operating costs of the Merchandising agencies and POP Distribution Agency. Result: Increase of 18% of the.

Brazil

• Reestablished commercial relations with P & G Brazil's main drug account (Profarma) through the modification in the service of the region's salesmen, elaboration of more simplified commercial policies and focus on.
• Carried out prospecting - in the framework of internal collaborators - training and development of Professional Top Talent for the region, enabling him / her to become one of the leaders of the Company. Result: Within.

Brazil

• Implemented the project "80 by 4" from Go to Market aiming to introduce new product launches in 80% of the numeric distribution of customers in up to 4 weeks, aiming to increase distribution, sales and merchandising.
• Restructured the team of supervisors of the NE region, through hiring, training and development of the new team, aiming at better performance and development of talents. Result: 3 of the 5 contractors started to.

Brazil

Brasil

Mba, Gestão Empresarial

Engenharia De Materiais, Polímeros