Caroline Smith Email & Phone Number

Copper is a content, marketing, media and production consultancy service to companies as they build and evolve their businesses. We build nascent ideas into brands, transform them into dynamic businesses, and operationalize them for longevity, sustainability, resilience and cultural resonance.Advisory areas include brand focus and definition, creative strategy, content development and production, audience targeting, strategic partnerships, revenue growth and diversification, executive production and organizational optimization.Client roster spans public, private and non-profit brands.

North Hollywood, Ca, Us

- Judge, Children and Family Emmys - Member, Documentary Programming peer group

Washington, Dc, Us

Interim role by design, joining Vox in a transitional capacity post Vox Media’s acquisition of Group Nine Media. Multifaceted role focused on growing legacy and nascent revenue streams, building a go-to-market framework for Vox's iconic editorial work, and advising on operational optimization, with an overarching goal of setting the brand up for success amid shifting consumer media behaviors.

San Francisco, Ca, Us

General Manager & Chief Content Officer at Seeker, a Group Nine Media brand. Seeker is the #1 most engaged science media brand on social. Responsible for all aspects of the business, including strategic direction, creative development, content strategy, revenue diversification, audience growth, design, operations and P/L management. About Seeker: Seeker aims to satisfy curiosity, making science relatable while inspiring young audiences. We encourage our viewers to question, dream and create. In December 2016, Seeker joined forces with Thrillist, The Dodo and NowThis to form Group Nine Media, one of the world's largest digital-first media companies.

San Francisco, Ca, Us

Successfully extended the brand footprint from its core fanbase on YouTube to Facebook, Instagram, Snapchat, TikTok, Amazon, podcast/audio and on-air (Discovery Channel, Science Channel), tailoring creative to match consumption habits per platform. Drove 2x YOY growth, eclipsing 200 million monthly cross-platform video views.

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Jackson, Wyoming, Us

New York, New York, Us

Led west coast branded content efforts at Group Nine, one of the world's largest digital-first media companies, home to Seeker, Now This, Thrillist and The Dodo and backed by Discovery Communications. About Group Nine: Group Nine Media is one of the world's largest digital-first media companies, boasting over 5 billion monthly video views and reaching 80% of U.S. adults in their 20's. As the no. 1 most engaging publisher on the social web, Group Nine's brands are built for consumption on the platforms where their millennial-focused audience spends the majority of their time. Group Nine is home to NowThis (the no. 1 most watched video news creator on social), The Dodo (the no. 1 animal brand on social), Thrillist (the most trusted brand in food, drink, travel & entertainment) and Seeker (the digital leader in science and innovation).

New York, Us

Responsible for developing and producing all advertiser-funded content across Discovery’s digital original networks. Oversight spanned four business functions: Custom production, ad product development, influencer/talent management and editorial/non-profit media partnerships.

New York, Us

Led B2B marketing initiatives for the Discovery Digital Networks, an original video business unit designed to re-imagine Discovery's traditional media brands for digital audiences.

New York, Us

Developed custom, cross-platform marketing campaigns for blue chip advertisers that leveraged the strength and credibility of Discovery, Animal Planet and TLC's flagship programming including Shark Week, Mythbusters, Frozen Planet, Puppy Bowl, Skywire Live and Say Yes to the Dress.

Des Moines, Ia, Us

Built and executed innovative integrated marketing campaigns for Meredith's highest-spending advertisers that incorporated print, online, video, social, experiential, mobile, public relations, database and creative channels.

Des Moines, Ia, Us

Des Moines, Ia, Us

B.A., International Relations

Graduate Architecture Studio, College Of Environmental Design