Caroline Smith Email and Phone Number
Caroline Smith work email
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Caroline Smith personal email
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Accomplished digital media leader with a broad base of experience growing and evolving brands across both established and startup environments. Demonstrated expertise incubating nimble, creative teams to develop compelling content for ever-evolving digital and social platforms. Leads with a focus on business sustainability while emphasizing creative excellence, brand ingenuity, operational efficiency, profitability and team culture. Specialties include defining brand focus and white space, driving creative content development, implementing innovative programming strategies, audience growth, revenue diversification and generation, P&L oversight, content marketing, strategic partnerships, influencer activation and mentorship/team building. Adept at guiding teams to financially sustainable businesses across digital, social, broadcast, print and audio/podcast channels.
Copper
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FounderCopper Jan 2023 - PresentCopper is a content, marketing, media and production consultancy service to companies as they build and evolve their businesses. We build nascent ideas into brands, transform them into dynamic businesses, and operationalize them for longevity, sustainability, resilience and cultural resonance.Advisory areas include brand focus and definition, creative strategy, content development and production, audience targeting, strategic partnerships, revenue growth and diversification, executive production and organizational optimization.Client roster spans public, private and non-profit brands.
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Voting MemberAcademy Of Television Arts & Sciences Jun 2024 - PresentNorth Hollywood, Ca, Us- Judge, Children and Family Emmys - Member, Documentary Programming peer group -
General ManagerVox.Com Apr 2022 - Jan 2023Washington, Dc, UsInterim role by design, joining Vox in a transitional capacity post Vox Media’s acquisition of Group Nine Media. Multifaceted role focused on growing legacy and nascent revenue streams, building a go-to-market framework for Vox's iconic editorial work, and advising on operational optimization, with an overarching goal of setting the brand up for success amid shifting consumer media behaviors. -
General Manager And Chief Content OfficerSeeker Media May 2019 - Oct 2022San Francisco, Ca, UsGeneral Manager & Chief Content Officer at Seeker, a Group Nine Media brand. Seeker is the #1 most engaged science media brand on social. Responsible for all aspects of the business, including strategic direction, creative development, content strategy, revenue diversification, audience growth, design, operations and P/L management. About Seeker: Seeker aims to satisfy curiosity, making science relatable while inspiring young audiences. We encourage our viewers to question, dream and create. In December 2016, Seeker joined forces with Thrillist, The Dodo and NowThis to form Group Nine Media, one of the world's largest digital-first media companies. -
Chief Content OfficerSeeker Media Jul 2017 - May 2019San Francisco, Ca, UsSuccessfully extended the brand footprint from its core fanbase on YouTube to Facebook, Instagram, Snapchat, TikTok, Amazon, podcast/audio and on-air (Discovery Channel, Science Channel), tailoring creative to match consumption habits per platform. Drove 2x YOY growth, eclipsing 200 million monthly cross-platform video views.
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MemberChief Feb 2021 - Sep 2022New York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down. -
Board MemberJackson Wild May 2019 - Apr 2022Jackson, Wyoming, Us -
Vp, Branded ContentGroup Nine Media Dec 2016 - May 2017New York, New York, UsLed west coast branded content efforts at Group Nine, one of the world's largest digital-first media companies, home to Seeker, Now This, Thrillist and The Dodo and backed by Discovery Communications. About Group Nine: Group Nine Media is one of the world's largest digital-first media companies, boasting over 5 billion monthly video views and reaching 80% of U.S. adults in their 20's. As the no. 1 most engaging publisher on the social web, Group Nine's brands are built for consumption on the platforms where their millennial-focused audience spends the majority of their time. Group Nine is home to NowThis (the no. 1 most watched video news creator on social), The Dodo (the no. 1 animal brand on social), Thrillist (the most trusted brand in food, drink, travel & entertainment) and Seeker (the digital leader in science and innovation). -
Vp, Branded ContentDiscovery Communications May 2016 - Nov 2016New York, UsResponsible for developing and producing all advertiser-funded content across Discovery’s digital original networks. Oversight spanned four business functions: Custom production, ad product development, influencer/talent management and editorial/non-profit media partnerships. -
Director, Branded ContentDiscovery Communications Nov 2013 - Apr 2016New York, UsLed B2B marketing initiatives for the Discovery Digital Networks, an original video business unit designed to re-imagine Discovery's traditional media brands for digital audiences.
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Senior Manager, Digital MarketingDiscovery Communications Mar 2011 - Oct 2013New York, UsDeveloped custom, cross-platform marketing campaigns for blue chip advertisers that leveraged the strength and credibility of Discovery, Animal Planet and TLC's flagship programming including Shark Week, Mythbusters, Frozen Planet, Puppy Bowl, Skywire Live and Say Yes to the Dress.
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Manager, Corporate Marketing SolutionsMeredith Oct 2008 - Feb 2011Des Moines, Ia, UsBuilt and executed innovative integrated marketing campaigns for Meredith's highest-spending advertisers that incorporated print, online, video, social, experiential, mobile, public relations, database and creative channels. -
Associate Marketing Manager, Meredith 360Meredith Jan 2008 - Sep 2008Des Moines, Ia, Us
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Marketing Coordinator, Meredith 360Meredith Sep 2006 - Dec 2007Des Moines, Ia, Us
Caroline Smith Skills
Caroline Smith Education Details
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Syracuse UniversityInternational Relations -
University Of California, BerkeleyCollege Of Environmental Design
Frequently Asked Questions about Caroline Smith
What company does Caroline Smith work for?
Caroline Smith works for Copper
What is Caroline Smith's role at the current company?
Caroline Smith's current role is General Manager & Chief Content Officer I Former Vox, Discovery, Group Nine Media, Dotdash Meredith.
What is Caroline Smith's email address?
Caroline Smith's email address is cs****@****ker.com
What schools did Caroline Smith attend?
Caroline Smith attended Syracuse University, University Of California, Berkeley.
What skills is Caroline Smith known for?
Caroline Smith has skills like Integrated Marketing, Advertising, Digital Strategy, Marketing, Digital Marketing, Strategic Partnerships, Copywriting, Public Relations, Video, Marketing Communications, Television, Social Media.
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