Carody Lavender Email & Phone Number

Kansas City, Missouri Area

Plan and execute marketing campaigns that are well integrated across all platforms and areas of the marketing department, as well as in alignment with overall company strategies. Handle all aspects of both internal and external marketing communications, and assume leadership responsibility for all marketing initiatives supporting Pack Leader USA. Direct interactive marketing programs that increase brand innovation and awareness, grow online/digital media presence and expand PR/advertising efforts. Broaden company strategies including social media, content, trade shows and events, and CRM/business development.

Kansas City, Missouri Area

Responsible for social media strategy, trade shows and events, sales promotions/campaigns, public relations, advertising and direct marketing. Communicate frequently with senior management on marketing strategy and act as a point of contact for the development of innovative integrated marketing activities. Collaborate with our web channel manager, content developer, business development team and key external business partners to achieve brand consistency.

Greater New York City Area

Manage master timeline for twelve departments and act as liaison between marketing/licensing departments and creative/visual team. Support on-site at Nautica photo shoots including lookbook shoots, ad campaigns, and packaging shoots. Coordinate with advertising agencies and negotiate outside vendor contracts.

Greater New York City Area

Act as showroom sales representative for department stores/specialty stores and handle delivery of customer orders and merchandise to the corporate office. Plan trade shows and road shows for account executive team. Create all visual merchandising displays and windows in showroom.

Kansas City, Missouri Area

Handle development, merchandising, and sales of three men’s sportswear lines in collaboration with CEO. Maintain strong relationships with sourcing agents to ensure timely delivery and correct production. Partner with graphic department to create line plans, catalogs, and color cads.