Carol Ann Thomas Email & Phone Number

Emerson, Nj, Us

Responsible for all Marketing and Marketing Operations, Lead Generation and Sales enablement.

New York, Ny, Us

> Collaborated on the successful merge of two Salesforce client databases into a single version, eliminating duplication, cleansing and enhancing data for thousands of records.> Created and managed inbound lead generation programs and all related salesforce tracking and campaigns.> Optimized and managed Salesforce.com for all corporate, sales support and marketing applications and created customized dashboards, reports and tools to streamline the sales funnel.> Managed marketing operations, tracking and reporting.> Project managed corporate rebrand to Opus.

> Produced and managed all events and tradeshows generating hundreds of leads every year while reducing overall costs for annual events by more than half.> Produced and tracked all blog, email and direct marketing campaigns resulting in lists numbering in the tens of thousands of subscribers.> Curated, scheduled and tracked multiple social media accounts, consistently increasing follower counts and engagement. > Created and managed several successful client and user groups on LinkedIn, FaceBook and Twitter to regularly engage with clients and fans of all our services.> Managed PR and media content, scheduling and agency relations.> Created and maintained marketing collateral, RFP/ proposals and sales resource archives in all formats .> Updated corporate data on all websites and white label sites.> Managed all Salesforce.com administration and tracked sales funnel operations.

> Planned and produced trade shows that increased awareness and lead generation exponentially and eventually led to hosting the“ticket to have” dinner at the industry’s largest conference.> Executed a successful ten-year anniversary celebration for all employees and 100 C-level clients.> Created a ten year running blog program with regular interviews and Q&As with high level content providers, connecting them with users and clients all over the world.> Collaborated with product management to produce corporate and web branding guidelines and documentation for sales and software development.> Collaborated with development to create white label versions of subscription web applications for high-end institutional clients.> Managed and updated corporate and marketing content online..> Project managed corporate re-brand.

> Prepared and 3rd party database content for resale online.> Updated and maintained all corporate and marketing data.> Created, executed and reported on all marketing campaigns.> Maintained corporate website.> Planned and managed corporate events and tradeshows.> Served as the first point of contact for inbound customer support.*Data Downlink Corp. was rebranded as Alacra, Inc. in July of 2001.

> Client training and maintenance> Custom sales and marketing collateral > Account Management for 800 firms in NY and Bermuda> Technical and internal support for Field Service

> Support VP of Sales & Marketing> Event and Conference planning> Sales administrative support for US sales staff of 150 persons

Advertising/Communications

Liberal Arts And Sciences, General Studies And Humanities