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I have consistently driven brand growth and achieved career success at both blue chip organizations (Unilever) and smaller high-growth companies (Avrio Health, Prestige Consumer Healthcare). I have the marketing expertise and track record of growing established brands but also love the challenge of taking a high-potential, high-growth business to a new level of success. At Unilever, I gained strong grounding in consumer and professional marketing. I enjoyed being promoted to roles with increasing responsibility including leading new product innovation for the US household group. Following Unilever, I was asked to move to Sun Products where I led one of the company's largest brands with responsibilities of long term marketing strategy and annual plans including TV, digital, medical and public relations.At Prestige Consumer HealthCare, I thrived in the fast paced entrepreneurial environment which stressed agility and flexibility. I "rolled up my sleeves", identified consumer insights, developed marketing campaigns and rigorously managed P&Ls which drove company growth. Leading the pediatric portfolio, I developed and executed a digital-centric marketing strategy and championed the healthcare professional channel. One of my top priorities as a leader is to engage and empower my team. I created and executed the Company's marketing training program.Most recently at Avrio Health, I led the two largest brands, Colace and Senokeot exceeding sales and profit targets. As a marketing leader at Avrio Health, I contributed to Company results leading to the sale of Avrio assets significantly exceeding expectations.Core Competencies: Leadership | Innovation | Marketing Strategy | Traditional & Digital Activation | Business Financials | Consumer Insights | Collaborationo Grew Senokot and Colace sales +7% and retail consumption +14% by expanding usage with new targetso Developed category differentiated Colace messaging reframing how consumers talk about constipation winning over15 advertising awardso Led development of 5+ year Colace and Senokot innovation pipeline.o Launched Senokot Kids, the first natural ingredient based children's laxativeo Launched Boudreaux's Natural Aloe, the first plant based diaper cream, gaining dual placement at Walmart in Year 1 o Championed and led the Healthcare Professional channel for Prestige HealthCare pediatrics achieving +200 unique pediatric sample requests per month and growing Boudreaux's share of HCP recommendations (+5 percentage points vs previous year)
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Associate Director, Digestive HealthAvrio Health L.P. Aug 2021 - Aug 2023Stamford, Connecticut, United StatesFull strategic and executional responsibility of $25M budget including integrated marketing plans, Amazon, innovation, HCP outreach for Colace and Senokot ($80M sales).Key Accomplishments:- Grew portfolio net sales +7% and retailer consumption +14% over two years exceeding sales and profit targets.- Drove Amazon growth +53% over two years by optimizing content and increasing investment in upper funnel tactics- Led development of 5+ year Colace and Senokot Innovation pipeline identifying category whitespace, creating brand visions and aligning on growth platforms. - Identified and launched Senokot Kids Gummies, the first natural ingredient based children's laxative, extending into pediatric category. -
Marketing Consultant, Full TimeCanidae Pet Food Sep 2020 - Jul 2021Stamford, Connecticut, United States -
Marketing & Innovation ConsultantBishop Marketing & Innovation Nov 2019 - Sep 2020Provide marketing and innovation consulting services on a project basis and as part of the marketing team. Project areas include: marketing plans, new product innovation, positioning, go to market strategy, consumer insights, market research and competitive analysis. -
Marketing Director - Pediatrics, Skin & Ear CarePrestige Consumer Healthcare Aug 2019 - Nov 2019Full P/L, consumer & professional marketing, and forecasting ownership for portfolio of brands including Nix, Compound W, PediaLax, Boudreaux's Butt Paste, Little Remedies and Debrox -
Marketing Director - Pediatrics, Cough Cold & HouseholdPrestige Consumer Healthcare Apr 2016 - Jul 2019Full P/L, consumer & professional marketing, forecasting and new product innovation ownership for portfolio of brands including Luden's, Chloraseptic, Boudreaux's Butt Paste and Little RemediesKey Accomplishments:- Developed digital CRM marketing capabilities including email marketing, key word recognition chat bot and engaging content to acquire and retain buyers.- Drove Pediatric ECommerce growth +210% over 3 years- Developed and launched Boudreaux's Natural Aloe, first plant based diaper cream, gaining dual placement in Walmart- Expanded Cough Cold Marketing Strategy into health & wellness with qualified new products innovation pipeline- Led gross margin improvement initiatives across portfolio delivering over $2.5 MM annual savings
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Marketing Director - Pediatrics And HouseholdPrestige Consumer Healthcare Mar 2014 - Mar 2016Full P/L, consumer & professional marketing, forecasting and new product innovation ownership for portfolio of brands including Boudreaux's Butt Paste, Little Remedies, Comet and Spic N SpanKey Accomplishments:- Developed and led HealthCare Professional Channel for Pediatrics to drive professional recommendations and consumer loyalty; achieved over 200 unique pediatric sample requests per month and increased share of Boudreaux's HCP recommendations (+4.8% v YA)- Created Pediatric digital strategy identifying doctor spokesperson; developed content for video, blog and newsletter leveraging across social media platforms and SEM
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Senior Brand Manager - Pediacare FranchisePrestige Consumer Healthcare Jul 2011 - Feb 2014Irvington, Ny 10533Full P/L, consumer & professional marketing, forecasting and new product innovation ownership for PediaCare franchise.- Launched five new products under tight timelines successfully capitalizing on in-market opportunities- Developed digital-centric marketing strategy including symptom checker app and geo-targeted programmatic advertising using Fan Flu data.- Spear headed company-wide integrated S&OP initiative resulting in significant corporate GTN improvement
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Senior Brand Manager - All DetergentSun Products Corporation Nov 2009 - May 2011Strategic leader for +$700MM franchise (company's largest brand) including P&L management, marketing strategy, advertising development and new product innovation. Delivered 4.2% brand growth within a declining category (-1.8%) by developing marketing plans focused on profitable growth. Led creation of key company processes including RACI model, claims development, advertising , innovation and S&OP driving cross functional efficiencies. -
Senior Brand Manager - All Detergent Innovation, Surf DetergentSun Products Corporation Nov 2008 - Oct 2009all detergent: Led cross functional team to identify consumer insights and new product ideas. Conducted in-depth consumer and expert interviews, identified platform areas and delivered consumer confirmed concepts for innovation pipeline.
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Consumer Insights Manager - ConsultantUnilever 2005 - 2008Acted as partner to brand teams, responsible for providing consumer insight and thought leadership. Designed and fielded research, and presented results with business recommendations. -
Innovation Group Brand Manager - Us Homecare InnovationUnilever 1997 - 2000Led the Unilever homecare innovation process. Created a consumer validated pipeline for the Wisk, all and Snuggle brands.
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Senior Brand Manager - Sunlight DishUnilever 1995 - 1996Managed $235MM franchise including P&L responsibility and marketing strategy.
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Senior Brand Manager - Lever 2000 Personal WashUnilever 1993 - 1994Led completion of national rollout ($150MM), achieving #2 position within deodorant soaps.
Carol Bishop Skills
Carol Bishop Education Details
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Marketing -
Political Science
Frequently Asked Questions about Carol Bishop
What is Carol Bishop's role at the current company?
Carol Bishop's current role is Marketing Leader, OTC, Builder of Brands and Teams.
What is Carol Bishop's email address?
Carol Bishop's email address is bi****@****eno.com
What is Carol Bishop's direct phone number?
Carol Bishop's direct phone number is +191452*****
What schools did Carol Bishop attend?
Carol Bishop attended Unc Kenan-Flagler Business School, Hamilton College.
What skills is Carol Bishop known for?
Carol Bishop has skills like Hospitals, Healthcare Management, Healthcare, Cpr Certified, Patient Safety, Emr, Microsoft Word, Clinical Research, Healthcare Information Technology, Nursing, Hipaa, Customer Insight.
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4columbusstate.edu, gsw.edu, canes.gsw.edu, gsw.edu2 +122993XXXXX
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Carol Bishop
Plano, Tx1verizon.net -
Carol Bishop
San Francisco Bay Area1grail.com -
1kennebunksavings.com -
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