In this role at BrainStorm, I directed and managed end-to-end relationships with our Strategic Corporate Partners from recruitment to ongoing support and co-selling. Responsibilities included but were not limited to defining mutual success KPIs, designing and executing on marketing and GTM activities, and expanding BrainStorm's footprint across existing enterprise customers.

As the original Director of Business Development, I joined BrainStorm to build out the national go-to-market business model, developing and communicating the value of end user adoption to Microsoft sellers and their customers. This model became the number one direct sales revenue generating engine for the company and was rolled out nationally in alignment with the Microsoft field organization. In this role I managed the Microsoft field partnership for New York and the Northeast, and most recently the Manufacturing segment.

As Solution Marketing Manager, I was responsible for Business Productivity enterprise solutions marketing for the New York Metro and Northeast Districts of the US subsidiary. At Microsoft I was recognized with the following awards:TechReady11 Exhibition of Excellence Award, Best Partnering (People), Finalist(Microsoft, “SharePoint for Internet Business roundtables”, July 2010)Customer Partner Excellence Award - (Microsoft, “Driving Awareness of & Satisfaction with Microsoft's Roadmap for Cloud Computing” campaign, June 2010)Great People, Great Performance Award, One Services Category – (Microsoft, “The SharePoint Advanced Workload Collaboration” campaign, May 2010)Prior to working with Microsoft's Business Productivity solutions (SharePoint, Office, Visio and Project), I developed and drove marketing plans that aligned with the sales priorities, revenue and growth targets for the New York Metro Application Platform business (SQL, BizTalk and Visual Studio) in FY08 and FY09.

I joined as Web Marketing Manager for this start up technology company establishing headquarters in North America. At the time of Whale's acquisition by Microsoft, I was the Director of Marketing responsible for Strategic Planning; Budgeting, sales lead generation; development and overall marketing communications. During the post-acquisition transition, I served as the Microsoft Director of Marketing, NA Customer and Partner Marketing responsible for direct outbound and OEM partner marketing initiatives.

Presented with President’s Club award for outstanding performance and team leadership.– Developed and implemented two generations of the corporate web site.– Outsourced and managed video production on e-Business, featuring CEO.– Promoted from Managing Editor of the company’s former IT Services Letter.– Wrote and developed key messaging for all corporate initiatives.– Established editorial and graphic standards for sales tools and deliverables.– Developed branding initiatives for new services and leadership councils.– Designed and outsourced graphics for web banners, print ads, and collateral.– Developed and managed Marketing Communications plans and budgets.