Constructing innovative luxury marketing strategies, I attract, engage, and secure consumers, advertisers, and the surrounding business community to the Lenox Square and Phipps Plaza development to drive EBIDTA, business revenue, and market share. In this role, I evaluate luxury market research, monitoring and adjusting strategies to meet changing market and competitive conditions to launch retailer and restaurant intensification strategies that drive consumer traffic and sales. Some highlights of my experience in this role include…• Accelerate growth, generating $3M in annual revenue through implementation of cross promotional opportunities for national, regional, and local businesses; focus on driving luxury brand offerings while engaging target consumer. • Cultivate solid working relationships with strategic community partners including Buckhead Hotel Council, Atlanta Convention & Visitors Bureau, and Fashion Group International to drive international / domestic tourism to the centers. • Lead marketing strategy for the transformation of the center into a dining destination focusing on the redevelopment of the Belk Building into a Nobu Hotel and Restaurant, providing a curated dining experience. • Administer a $1.7M marketing budget and oversee 15 marketing and guest services personnel; accountable for full cycle talent acquisition, training and development, and performance management activities. • Manage media relations, developing corporate press briefs and center communications (radio and on-air television segments); build positive publicity with target consumer while mitigating negative PR through strategic media releases.

Leading loyalty programs across five primary markets, I administered a $750K budget, and motivated teams to design integrated marketing campaigns, and build innovative concepts to increased brand awareness, drive demand, and increase revenues. In this role, I forged strategic internal and external partnerships to accelerate growth, coordinating with Digital Marketing, Creative, Retailer Marketing, Mall Marketing Teams, Vendors, and Suppliers to maximize return on creative implementation. Some highlights of my experience in this role include…• Built new relationships and established objectives, implementing strategic initiatives to exceed revenue and profit targets; maintained alignment with the corporate for vision for expansion.• Launched Simon Insider Loyalty Program; integrated center retailers to connect with the consumer and drive traffic and sales results across all the center by rewarding shoppers for spending. • Boosted new membership growth and engaged current members through deployment of fresh and exciting offers; orchestrated public communications and media relations regarding loyalty programming.

In this role, I aligned with executive leadership to create ground-breaking sales and marketing campaigns, where I interfaced with customers, management, internal departments, and vendors to coordinate marketing initiatives with local and corporate objectives. I managed multiple projects while working within a high-volume, high-pressure environment, including the following.Mall of Georgia:• Exceeded local and net sales goals for four consecutive years, consistently surpassing platform revenue and marketing goals; launched signature events including July Fourth and Movies Under the Stars (12% over YOY and grew the program by 95% since 2010); Grill with the Falcons (generated substantial revenue and enhanced customer experience); and Santabration (expanded event participation by tenants, vendors and grew revenue by 80%). • Launched Simons Rewards loyalty program, maintaining the number one ranking among pilot properties; leveraged local businesses, Gwinnett Daily Post, Gwinnett Braves and Gwinnett Arena, to enhance perks and prizes available to consumers.Virginia Center Commons:• Exceeded SBV sales goals by successfully executing sponsorship events and national programming; implemented the Virginia Lottery Program (included a successful Redskin scratch promotion in coordination with a local radio station).• Acquired two new online clients (Virginia Lottery and Capital One), generating a combined 2009 sales total of $320,500.Lenox Square:• Served as the Assistant Director of Marketing & Business Development, supporting the organization and execution of signature events including Fourth of July at Lenox Square; Simon Fashion Now (partnered with Caress Skinwear, LG Lotus, Sony Style and executed a charity component with the Marcus Foundation); 2008’s Salute 2 America; 2009’s Legendary 4th celebrations at Lenox Square; and the 50th Anniversary of Lenox Square celebration.