Experienced Technical Writer focusing on creating clear, concise, and engaging content. Skilled in technical documentation, content development, and business analysis. Proficient in project management, data analysis, and marketing tools.Key Skills:Technical WritingContent DevelopmentBusiness AnalysisProject ManagementData AnalysisMarketingTools:Jira, Confluence, Adobe, Tableau, Google Charts, Excel, Datawrapper, Microsoft Office Suite, Aprimo, Joomla, Drupal, Sitecore, Hubspot, Salesforce, Mailchimp, Google Analytics & SearchExperience:Created comprehensive technical documentation and content for various projects.Conducted user research and testing to improve user experiences.Collaborated with cross-functional teams on project planning and execution.Analyzed market trends and population health data to inform strategic decision-making.Developed and deployed multi-channel marketing materials.Leveraged data analysis skills to identify industry trends and insights.Achievements:Increased net sales by five-fold through data-driven marketing strategies.Improved patient engagement through innovative solutions and technology deployment.Consolidated UM protocols to reduce provider workload and increase revenue.Successfully managed projects in agile environments.

● Tasked with developing a new benefits HUB for the patient portal displaying all benefits offered by employer groups, BCBSMI, Medicaid, and Medicare Advantage members in an agile environment.● Collaborated with business stakeholders to ensure all data needs for implementation were captured.● Conducted discovery-user research and testing to ensure a frictionless user experience.● Led data cleanup and mapping of relative plan member information to showcase how data seamlessly flows between information systems, ensuring smooth operations.● Analyzed population health data to design benefits HUB.● Leveraged expertise in utilization management (UM) protocols to ensure the new benefits HUB for the patient portal accurately reflect coverage guidelines for employer groups, Medicaid, and Medicare Advantage members. This included analyzing benefits offered and potential cost-effectiveness for various services.● Presented product vision and strategy to leadership.● Developed HEDIS alerts for Medicare Advantage members.● Conducted user research and testing to inform product design. ● Identified key needs, insights, and edge cases from user data.● Worked directly with the UX Designer to ensure a frictionless user experience. ● Presented product vision and strategy to leadership● Led cross-functional teams to develop and launch new products and to increase collaboration.● Standardized 500+ benefit descriptions for clear communication & member ease of use.● Analyzed population health data to ensure each member sees the right benefits in the right category at the right time.

● Cross-functional discovery, research, and testing to develop data-driven marketing messaging and strategies for a biotech product launch, resulting in a 5-fold increase in net sales and significant growth in key performance indicators (195% new patient starts, 275% unique prescribers, 308% patient increase).● Engaged to develop HCP launch materials, email, and ad campaigns for a rare disease state.● Acquired by Amgen October 2022

● Analyzed business requirements for over 25 clinical studies to develop clear, patient-facing recruitment materials. Ensured consistency and accuracy by managing the development process and collaborating with cross-functional teams.● Initiated requirements review, allowing rapid complex clinical trial data analysis to develop clear and concise patient-facing materials.● Reviewed and mapped clinical study protocols for patient enrollment, patient selection criteria, description of clinical procedures, laboratory tests, and all measures to be taken to monitor the effects of the drug and endpoints.● Followed defined business requirements to ensure consistent and accurate technical content.● Wrote patient consent forms for clinical study participation.● Expanded Clinical Trial Reach: Supported Phase I-IV clinical studies across diverse therapeutic areas, increasing patient recruitment opportunities.● Managed the development process for over 25 clinical studies patient recruitment marketing materials, ensuring consistency, accuracy, and timely delivery.● Produced medical-focused campaign materials (websites, creative ads, infographics) for over 25 clinical studies, driving patient and healthcare professional engagement.● Created Compelling Messaging: Created strategic messaging and content for clinical trials healthcare providers, and patient recruitment programs, including patient narratives, website UX copy, patient brochures, investigator brochures, client presentations, and informed consent documents.

● Partnered with the Global Medical Director to analyze CDC, WHO, and scientific studies on childhood vaccines. Created data visualizations to support a public affairs presentation to health ministries across the globe, advocating for increased vaccination rates post-pandemic. ● Leveraged understanding of healthcare regulations and UM protocols to analyze business needs related to post-pandemic vaccine campaign. This ensured that the marketing copy accurately reflected coverage options and patient access to the vaccine.● Conducted business needs analysis and process analysis, engaging the stakeholders to understand how they intend to use the information complied.Documented business requirements and user needs to create effective marketing copy for the Pertussis vaccine campaign.● Enhanced Global Health Communication: Researched and updated information on SAGE/WHO and CDC recommendations for the Pertussis vaccine, facilitating informed external communications with KOLs, global health ministers, and government buyers.● Developed Compelling Vaccine Messaging: Crafted 6 key messaging points to effectively communicate the importance of the Pertussis vaccine.● Executed Multi-Channel Vaccine Campaign: Led the copywriting of a Pertussis vaccinelanding page, brochures, creative ads, infographics, and video script, ensuring consistentand impactful brand messaging across all channels.● Ensured Content Accuracy: Maintained the highest level of quality control byfact-checking and reference-checking all final content.

Leveraged data analysis skills to identify industry trends and healthcare data insights. Translated complex information into clear and concise messaging for C-suite ghostwritten content, ensuring effective communication of business needs.

• Leveraged data analysis skills to identify industry trends and healthcare data insights. Translated complex information into clear and concise messaging for C-suite ghostwritten content, ensuring effective communication of business needs.• Ghostwriter for C-Suite on health policy, value-based care, health technology, and disease state management.

• Added over $12 million in new revenue, managed 10 major accounts successfully through an acquisition.• Improved client satisfaction rate to 92.3%, profitability improved by 38%.• Increased customer retention rate from 76% to 99%.

● Established an FDA Class 1 medical device startup as a national brand, achieving $3.5M in annual sales and securing retail stocking in over 28,000 CVS, Walgreens, Walmart, and Rite Aid locations.

• Fostered substantial growth within a new healthcare division, transforming it into a significant contender in the health insurance payor market with effective strategic planning and management.• Negotiated and landed several multi-year contracts with prominent entities, cumulatively valued over $8M, resulting in a remarkable 1,500% growth.• Built partnerships with EHR and PM vendors to facilitate product use at point of care

• Exceeded a revenue target of $6M by implementing strategic sales initiatives for a new healthcare product, resulting in essential contracts with industry-leading insurance providers.• Fostered and sustained substantial relationships with key federal entities, such as CMS and State Departments of Health and Human Services, thereby facilitating effective Medicaid management.• Established strategic alliances with Electronic Health Record (EHR) vendors, and eHealth Initiative enhancing the portfolio and market reach.• Presented at eHealth Initiative annual meeting on value based care

• Surpassed sales targets, resulting in a fourfold growth rate for a specific product category.• Directed a team of nine field sales representatives, overseeing an annual revenue stream of $20M.

• Boosted sales performance, resulting in a significant 28% growth and advancing the region to a commendable 3rd position nationally (from last position previously).• Successfully secured P&T formulary status for critical pharmaceutical products within regional healthcare facilities and health plans in Boston and Philadelphia.

• Improved district performance rankings from last to first in the region in a 9-month span and third in the USA after initiating efforts to restructure staff, unify the team, increase product and disease state knowledge, and promote new sales skills. • Doubled cardiovascular market share (Diovan and Lotrel) and realized over $40 million in annual sales. • Led the nation in physician enrollment for a Phase IV FDA clinical study.• Drove regional Managed Care formulary approval for cardiovascular products.

• Held accountability for over $100 million in sales to managed care organizations, health insurance payors, PBMs, National Drug Chains, GPOs, Drug Wholesalers, and Distributors.• Implemented disease state management programs (DSM), compliance and persistency (C&P), loyalty, and formulary programs.• Account base of CVS, Walgreens, McKesson, Cardinal, BCBS, Cigna, Amerinet, Novation, PCS, and Omnicare.