Carol Greene Email and Phone Number

Run brand tracking programs for consumer, intermediary, group insurance and asset management businesses.Provide marketing stakeholders insights to improve sales, educational materials, and digital experiences.

Managed complex primary marketing research projects from program goals and through delivery of insights for global financial services clientsConsulted with clients on study parameters, methodology and objectivesProvided advanced analytics (key driver analyses, regression, statistical testing, etc.)Wrote and presented key findings and recommendations to top management and stakeholdersManaged research vendors from bid request through data delivery, ensured projects achieved revenue goals

Designed and programmed web-based consumer research surveys for the travel, real estate, education and publishing industries.Wrote reports on results to clients that provide consumer insight on products and servicesManaged multiple research projects and schedules from survey concept to results analysis. Conducted web-based training and trouble-shooting of proprietary survey program for clients and colleagues.

Utilized Nielsen custom ratings reports to identify audience opportunities and deficiencies and present programming recommendations to television and radio station management in markets throughout the U.S. Informed and educated clients on new developments in Nielsen technology, methodology, policies and procedures.

Provided analysis of qualitative and quantitative research for the programming, news, promotion, online and sales departments for two television stations.Wrote and produced sales tapes and collateral material for CBS sports packages, including Winter Olympics, NCAA Basketball, Golf and U.S. Open Tennis, resulting in over one million dollars of incremental revenue.Oversaw all aspects of the conversion of the Raleigh-Durham market from diary to metered audience measurement, including contract negotiation, sample analysis, program titling strategy and sales estimates. Negotiated over $75,000 in additional value for the initial metered measurement contract.Analyzed and presented data to assist in programming WRAZ for its affiliation change from WB to FOX.Reported sales budgeting and pacing data to top station management.

Analyzed various audience data to best position two television stations to local and national advertisers.Negotiated secondary research services and vendor contacts.Organized remote Website demonstration at FOX Fest event at a local mall, which involved coordinating internet providers, hardware vendors, technical support and physical location.Provided training to salespeople and wrote presentations for sports marketing (FOX, NFL, Major League Baseball) and UPN network launch.

Planned and negotiated television, radio, and print campaigns for a variety of clients.

Interfaced with national sales representatives, media buyers and television stations to maximize the advertising revenue of 12 stations.