Carol Knuth Email & Phone Number

Green Bay, Wisconsin Area

Lead team of Merchandisers working to showcase 200,000+ products for the fleet industry. Responsible for accurate and viable product information to allow customers to make an informed and confident decision.

Green Bay, Wisconsin Area

Develop and implement sales, profit, inventory and marketing strategies for shopko.com. Manage the e-commerce planning and forecasting process.

Green Bay, Wisconsin Area

Conceptualized and implemented a signage program in lieu of displays for the gear assortment. The concept has reduced damage/defective display expense by $1.2M over 3 years.Conceived and implemented in January of 2014 a 29 SKU gear assortment in the Hometown format in 8 linear feet.Joined Shopko as the Senior Buyer of Fine and Fashion Jewelry and Watches

Directed 4 merchants in the Window Treatment, Soft Window, Wallpaper, Mirrors and Book & Magazine categories. Annual volume $1.2 Billion in 1500 locations. Served on the branding committee for the development and implementation of the Allen + Roth brand; a company-wide intiative. Identified an opportunity to improve operational efficiency for call-ahead cut down blinds allowing payroll to be maxmized during non-selling times. This resulted in annual labor savings of $1.7M annually. Grew market share by 110 basis points, increased draw rate by 60 basis points and improved close rate by 240 basis points. Also served as Merchandising Director for the soft window category. Delivered positive comp sales of 6.09%, grew gross margin 208 bps over previous year. Delivered $450K-$2.4M annual capital reductions through a redesign of displays and fixturing.

Directed 4 Buyers and 1 Associate Buyer in the Furniture, Lighting, Rug and Wall Decor Categories. Annual volume $250 million. Strategized on the targeted expansion of furniture in 500 locations driving sales of $100M; an increase of 50% to the year prior.

Directed long-term planning, budgeting, forecasting and analyis for Kohl's direct to consumer sales and marketing activities. Coordinated company-wide e-commerce merchandising efforts in concert with brick and mortar merchants. Interfaced with marketing to develop e-mail marketing campaigns and to maintain the overall synergies between print and broadcast media. Sales on the site exceeded $100M in its second year of operation quickly becoming the largest store in the chain.Also served as the Buyer for Soft Decorative Home Textiles with volume of $123M. Experienced a growth rate in excess of 150% over four years consistently keeping ahead of the company's dynamic growth rate. Launched direct import private label initiative in 2000; direct annual volume grew to 23% of department sales.

Greater Minneapolis-St. Paul Area

Table Linens & Kitchen Textiles, Women's Sleepwear and Robes and Designer Intimate Apparel