Carol Margolis Email & Phone Number

Plano, Tx, Us

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Manage Dallas area MBA student career coaching and development, develop employee relations and cultivate alumni relationships to drive student success and satisfaction.

Plano, Tx

* Sage Strategic Insights was created to help provide actionable information, insights, and foresight to companies to facilitate better business decisions* Focus on strategic planning, business planning, strategic insights, marketing and market research* Expertise in direct selling, consumer goods, cosmetics, skin care, wellness, and apparel, food and beverage* Experience in global marketing and understanding and marketing to women

Addison, Tx

Led three departments consisting of strategic intelligence, market research, and information resources to provide actionable market intelligence, insight and foresight to key decision makers to maximize the Mary Kay opportunity worldwide.Co-led the strategic planning process for Mary Kay including development and measuring of key performance indicators, strategic objectives and Most Important Initiatives.Was the mentor for the Marketing Balanced Scorecard development and execution.Guided the focus and deliverables for Strategic Intelligence. Optimized resources to focus on studies which deliver high impact to the organization, including consumer and sales force studies, and global trends impacting Mary Kay’s long term relevance.

Addison, Tx

• Led team in the transition to focus more globally and to build and define Business Intelligence for Mary Kay.• Initiated the plan to conduct the first ever Global Brand Equity study in China, Mexico, Russia, and the US which included qualitative and quantitative research. Worked with finance, Regional Presidents, and corporate functions to gain partnership in the planning and execution of the research. Presented findings to the Executive Committee and gained credibility for taking research to the next level.• Team conducted Sales Director Ethnography to determine what differentiates successful Directors from struggling Directors.• Initiated consumer segmentation study in the US which brought to life the many aspects of the skin care customer and color cosmetics user.• Leveraged global syndicated data and Kline with General Managers, Regional Presidents, and Executive team. • Reviewed global secondary options to determine the best source for Global trends. Hired Roper Worldwide to help bring the external trends shaping the world and how it affects Mary Kay.• Asked to be a member of the prestigious Mary Kay culture committee.

Addison, Tx

• Led Market Research team to be more proactive in identifying key initiatives in order to be more strategic in supporting company goals. Encouraged team to be more holistic and strategic to gain trust and respect of our clients and senior management.• Championed several projects, including Market Segmentation, Sales Force Diary Panel, image study, sales force tracking study, on line studies, ad testing, and focus groups.• Responsible for the integrated planning for each promotional quarter and for the accurate forecast for products and associated sales force support materials. Also responsible for ensuring that financial targets and company objectives were met.• Led team to create vision, clarify responsibilities, prioritize key projects, and identify key challenges within first three weeks.• Proactively identified the opportunity to bring forward-thinking, externally focused business intelligence to Mary Kay. Conducted a pilot project "The Future of Retailing" to test the function, created a business case to bring the function to Mary Kay, and implemented. The pilot project was responsible for creating awareness of many external and internal issues that threatened the long term viability of the Mary Kay opportunity and was a catalyst for action.

Addison, Tx.

• Led the development and approval of the company's first comprehensive Marketing Strategy. Took innovative approach, which clearly communicated Mary Kay's competitive advantage. Involved many departments to get their feedback and support. Presented to senior management and rolled out to the company.• Managed all aspects of product development for all cosmetic and Over-the-Counter products in the skin care, fragrance, body care, cosmetics, and nutritional categories. Worked closely with the management of various departments, including Research and Development, Purchasing, Packaging/Quality/Engineering, Regulatory, Creative Services, and International Marketing.• Developed and introduced three lines of foundation which included extensive shade research. Worked with the sales force to get their support and feedback on a very emotional product line.• Initiated the concept of launching a master brand, Velocity, targeted to the younger market. Developed and launched the fragrance as the driver of the brand and ancillaries as well as skin care.• Initiated concept and positioning for Mary Kay Tribute fragrance in honor of Mary Kay and her passing. Worked with fragrance house on the juice, and developed positioning, packaging, and marketing, Launched product in record time.• Introduced three targeted skin supplements: Calming Influence, Lumineyes, and Spot Solution. Worked with legal and regulatory to use testimonials to publicize the innovative ways customers were using Calming Influence.

Addison, Tx

• Initiated and implemented the strategy for the company's most profitable category, skin care. Included a new way of approaching how the sales force sells skin care.• Main responsibilities included identifying new products that met market need and fit within the sales force model to help beauty consultants meet their goals. Was the leader to spearhead product development, performance, aesthetics, cost, pricing, packaging, quality, labeling, regulatory, legal, and global appeal. Introduced TimeWise skin care, which generated almost $200 million in its first year and rejuvenated sales and momentum for the company. The TimeWise brand now includes skin typed cleansers, moisturizers, SPF products, Eye products and other anti aging products in its portfolio. • Developed and launched Indulge Soothing Eye Mask and Satin Lips which are still strong sellers today.• Worked with creative services and Market Research to update the skin supplements packaging. Incorporated customer and sales force input and balanced cost implications to reach packaging objectives.

Dallas/Fort Worth Area

During company re-engineering, was chosen to head the newly founded regional marketing department for the South Central Region. The department served as a link between the SBU's and sales force to develop insights of consumers and customers at a local level which led to more efficient consumer and customer programs. Managed the business regionally for 8 SBU's including the following brands: Carnation Coffee-Mate, Nesquick, Taster's Choice, Nescafe, Nestea, Juicy Juice, Carnation and Nestle Hot Cocoa, Hills Bros. Coffee.

San Francisco Bay Area

Managed the operating profit of a portfolio of cocoa products in the $350 million Add to Water Cocoa category, including Carnation and Nestle Hot Cocoa. Developed and launched a premium hot cocoa product to the sales force, and managed the development of the promotions campaign for the hot cocoa season encompassing on-package graphics, a tie in partner, FSI's, and trade promotion support.

San Francisco, Ca.

Executed trade and company promotions, developed packaging for and introduced three line extensions, implemented broker incentive program, and was the contact for the direct sales force for local marketing opportunities. Analyzed our share performance versus competition's and made recommendations to sales and marketing.

Houston, Tx.

As part of an "on the job" training program, spent one year working in the field to better understand our customers, region, and category behavior. Analyzed internal data and Nielsen information to provide recommendations for the retail sales force, Division Managers, and Zone Managers. Called on chain and independent stores to set up merchandising events and serviced stores.

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration - Bba, Canfield Business Honors Program/Marketing, Summa Cum Laude

Activities and Societies: Business Honors Program, Business Council, Alpha Epsilon Phi sorority, Orange Jackets service organization.