Managing the development of leather goods for luxury fashion brands.

Managing the Public Relations and Digital Media campaigns for the Hotel. Creating the Communications strategies for all the venues and recreational facilities. This includes also the Marketing and Advertising campaigns to promote the offers and packages within the local and regional markets. Managing as well the CSR activities in line with Jumeirah group's CSR vision.

In charge of the company’s intranet: development and implementation in coordination with the Information Systems Department. In charge of the company’s Newsletter: creation and development of bubble. In charge of the cultural and sports committees of the company. Organizing internal events with specific committees.Auditing the internal communication and the company’s culture with the consultants. Following up the internal communication plan and the pertaining budget. Media monitoring and distribution. Translation of media articles. Collaborating and assisting in organizing events and conferences for the CEO. Collaborating in all PR activities for the company.Writing and editing all press releases.Assisting the Head of Communication in the back office.Implementing a long term sponsorship plan.Creating, following up and implementing the 1004 humanitarian short number within the frameworks of the company’s CSR. Organizing events for the 1004.

Managing and marketing advertising campaigns on various TV channels (Rotana, LBCI, Future, NTV….). Supervising a team responsible of generating content for TV games and services. Managing the company’s website. Editing, writing and following up all content dedicated to Amuzicana portal www.amuzicana.com.  Editing and writing scripts for TV games and entertaining Value Added Services.  Coordinating with technical department and following up the implementation of the above mentioned services and games. Translating all related documents.

Writing, editing, summarizing and translating news in Arabic, French, and English, based on information taken from Agence France Presse News Agency (AFP).Recording news in the three languages and supervising the breaking news.Updating and quality controlling news on daily basis.Recording headlines of numerous newspapers, in addition to the weather reports.Writing scripts for administrative works and competitions.Recording Voice Overs for numerous ads.

Responsible of the English language for beginners and elementary students.Providing English courses for students of different ages.Preparing and correcting exams.

Translating legal and economical documents in Arabic, French and English.