Carol Mitchell-Lin Email & Phone Number

During the pandemic, people who thrive on conversation for learning and engagement gravitated to the 'audio social' phenomenon Clubhouse. I discovered the Industry 4.0 Club there and since then have met some great people - week after week.With their support I've been able to grow and develop in many ways. - Producer/Co-host - educational series that.

From Clubhouse conversations to Not-for-Profit status, the Industry 4.0 Club strives to be better and do better.As Secretary, I'm pleased to serve the Board to keep our strategy and direction on track while maintaining momentum. We're a small group of people who loved talking about smart manufacturing, each of us stumbled upon manufacturing on their own.

Toronto, Ontario, Canada

📝Content Creation: Developed and produced high-quality blog posts, articles, and an e-book on data use cases in the REIT and CRE sector. Increased website traffic through data-driven content strategy. Scripted and produced a weekly email newsletter, "Dose of Data Clarity," fostering engagement for Data Science professionals that gained new subscribers week.

📝 Content Creation: Created and SEO-optimized blog content on Industry 4.0, Digital Transformation, and Operational Excellence, attracting a relevant audience. Developed thought leadership content (blogs and case studies) showcasing client success stories.👍Social Media Management: Supported social media strategy by crafting engaging posts and managing.

Toronto, Canada Area

• Smart Manufacturing for a Connected World Web App
• Co-ordinated with development and UX to build a Smart Manufacturing Web App prototype to facilitate a digital Industry 4.0 readiness assessment.
• Collaborated with Stakeholders to develop the Web App content and infrastructure.Smart Manufacturing for a Connected World Virtual Workshops
• Assisted with the coordination and execution of 3 Virtual Workshops that included Industry 4.0 Readiness assessments to 60 Manufacturing SMEs across Canada.
• Assisted with hosting 14 virtual factory tours across Canada using the Zoom Platform. Smart Manufacturing for a Connect World Workshops
• Planned, created and executed content/social/event marketing plans for a workshop campaign that reached over 1,000 attendees in 11 cities.

Newmarket

• Created workflow process for Digital Marketing initiatives to present, track and complete tasks efficiently.
• Investigated Mobile App, presented a keyword recommendation and coordinated the implementation resulting in iTunes ranking for 20 new keywords and Top 5 in 2 categories.
• Discovered numerous technical and Search Engine Optimization (SEO) issues on website properties and collaborated with internal teams to resolve.
• Executed content marketing project that increased pageviews and keyword rankings month-over-month since release.
• Coordinated Apple Search Project that resulted in a strong currency presence for iOS9 Siri Search using Apple Search APIs
• Initiated collaboration with colleagues to analyze Mobile App data and made recommendations which resulted in savings of valuable resource time.

Toronto

• Performed keyword and Search Engine Optimization (SEO) research for Fortune 500 companies to prepare for Pay-Per-Click campaigns.
• Investigated small websites for technical or SEO issues, presented recommendations to clients and worked with internal team to resolve.
• Reported monthly to clients website traffic Analytics, Pay-Per-Click campaigns and next steps using Raven Tools.
• Optimized startup websites to promote positive Search engine ranking placement and successful Pay-Per-Click campaigns.
• Successfully, created Social Media (Twitter, Google+, Facebook ) plans and worked with an international team to execute.

Newmarket ON

• Co-founder of TheGameshop.ca, an e-commerce site selling board games and accessories with positive revenue for 10 years.
• Successfully created and maintained entire product "online" Catalogue with over 4,000 products in conjunction with a retail location.
• Executed social media channels such as Blog, Facebook, Twitter, and Pinterest to promote retail and online businesses.
• Created a newsletter marketing strategy and tested a variety of customer segments with over 2,000 subscribers.

Toronto ON

• Established release protocol and methodology for newly formed Research and Development team.
• Collaborated with internal teams to ensure four web based applications products were released on schedule.

Mississauga ON

• Supported a team of five Account Mangers by coordinating responses to Request for Proposals (RFPs) and Request for Quotations (RFQs).
• Monitored project timelines, resources, and assisted six Project Managers with projects for e-commerce startups and Fortune 500 companies.

Toronto

• Part of a four member team that developed the video game, Rune War: The Isle of Four Winds.that was distributed in 12 countries and four languages.
• Promoted Rune War through online marketing channels and print media.

Digital Marketing Fundamentals

Continuing Studies- Digital Marketing

Ba, Sociology