DNA Behavior International is a behavioral sciences firm that takes an “Understanding People Before Numbers” approach to managing business and life. We tackle the problem that 87% of business and life performance challenges are caused by behavioral differences. Our approach recognizes that the No 1 desire of every person is to feel understood and be treated uniquely. Therefore, we use validated behavioral insights for guiding people and businesses worldwide to communicate more effectively and make smart decisions, leveraging their strengths and managing their struggles. By deploying powerful technology apps directly inside businesses we make validated behavioral data practical and usable online in order to “Know, Engage and Grow” every employee, advisor and client. This fosters more client-centered businesses which deliver high performance. Our solutions represent a unique comprehensive behavioral tech and data platform with a broad spectrum of *validated* personality insights, addressing financial planning, organizational development, leadership, marketing, relationships and a variety of life situations. Among other things, we help investors, advisors, and leaders behavioralize money, minimizing emotion in crucial decisions. We make our technology available to clients via the internet, and we do training and consulting, virtually and in-person.

Manage People Issues during Significant Business Change

Executive Coaching & MentoringOrganizational ChangeTeam BuildingConference FacilitationProfiling in the Workplace

Policy and Development