Carol Roberts Email and Phone Number

Senior Market Access role - 2nd line sales manager level with responsibility to develop and execute regional market access strategies across the Bayer portfolio that align with individual brand strategies and regional business plans.Responsible for identifying, developing and nurturing effective working relationships with key opinion leaders and other strategic stakeholders in complex organisations to develop effective partnerships and projectsManage delivery of market access projects including identifying critical success factors, ensuring tasks and deliverables are completed on time and within budget.Facilitate the development of local health economy processes that positively influence the uptake of Bayer brands, including the development of protocols, formularies and guidelines for health industry payers.Interpret and analyse complex data, local knowledge and commercial goals to ensure effective and well harmonized delivery of objectives.Collaborate with internal colleagues and departments across the organization to ensure effective delivery of objectives.Work with other Bayer functions to identify complementary services that could enhance Bayer portfolio value propositionsKey successes:Recipient of Bayer Global President's Club Award 2016 - first time a market access role in the UK has received the awardRecipient of National Passion for Patients Award 2016

• To develop and implement local cross portfolio account plans with NHS customers, working across the local Bristol health economy comprising 4 CCGs, 2 teaching hospitals, 2 secondary care trusts, community providers and community pharmacy• Customer facing account management responsibility for mid to senior level NHS personnel in their designated Health Economy to enable market access for new assets and maintenance of market access for current assets.• In depth understanding of national and local policy to influence uptake of medicines within license to appropriate patients• Lead local cross-functional account team in the development and implementation/delivery of local account plan to set and deliver commercial objectives aligned behind GSK ‘s strategy:o Leadership of sales, medical, health outcomes and Customer Solutions teams to input into and implement propositions/solutions to meet customer, GSK portfolio and patient needso Translation of environmental insights/understanding in order to upskill account teams to effectively drive implementation of local account plan and inform wider business functions of key local insights

• Working autonomously at senior level with Provider NHS Trusts /Tertiary & Teaching & aligned CCG’s across South West and Wales with a wide range of experience in HIV, Critical Care and Anaesthesia, Neurology, Allergy, Urology, Haematology and Immunology leading the delivery of the advanced product notification and market access strategy into formulary inclusions, guidelines and commercialization with local account teams