Consultant to corporate, non-profit, education, and PR agencies. Primary focus on specific event or campaign related PR pushes and communications support. Recent Win: Brooklyn Historical Society (now The Center for Brooklyn History at Brooklyn Public Library). Createdstrategy and executed launch of BHS’s historic exhibit, An Opening, an immersive audio and visualinstallation by artist Kameelah Janan Rasheed that challenges narrow conceptions of Muslim identityand history, inspired by BHS’s Muslims in Brooklyn oral histories collection. The NY Times kicked off AnOpening on the front page of their Arts Section with “A Sound-And-Light Show Fills A Void For MuslimsIn Brooklyn.”

Developed and lead all media relations efforts which increased brand awareness for the nation’s largest food bank, serving 1.5M culturally diverse New Yorkers, and supporting a network of 1,000 member organizations with a budget of more than $100 million. (Promoted three times during tenure and served as a member of senior leadership team. )• Created and executed hundreds of multi-faceted PR programs, which in 2017, secured 3,326 media mentions, producing more than 11 billion media impressions, with a publicity value of $19M+ — an increase of 850% over 2004. • Created, launched and oversaw Food Bank’s Celebrity Ambassador Program, chaired by Stanley Tucci. Managed relationships and engagement with A-list celebrities for volunteer experiences, ad campaigns, PSAs, TV and print opportunities, cultivation events, fundraising appeals and cause marketing partnerships, which heighten Food Bank’s visibility and mission in the public arena. • Developed and executed media outreach for “Hunger Cliff” advocacy platform in response to the largest threat to the hunger safety net in Food Bank’s 30-year history. Engaged 90+ partners and garnered national coverage on TV, radio, web and in print. Increased press placements by 22% from FY13 – FY14.• Directed publicity and celebrity red carpet for Food Bank’s annual signature Can Do Awards Dinner, which in 2017, resulted in 108 media mentions, 603 million impressions and deepened support for the organization (including a special presentation by President Bill Clinton).• Authored messaging, PSAs, media materials, and trained/coached 200+ staff, board members, volunteers and member agency representatives, clients, to share stories with television, radio, web and print reporters. Managed two external PR consulting firms, media monitoring firm, and a variety of vendors. • Received Feeding America’s - Best Media/Marketing Campaign Award 2006 for NYC Goes Orange Campaign.

Consultant for corporate, nonprofit and agency clients to create and execute media relations/public relations campaigns and build partnerships and alliances.• Clients: Food Bank For New York City, Ware Public Relations (Health & Medical), and Language Works (language translation firm).

Developed and implemented external and internal communication/marketing strategies for largest not-for-profit victim assistance, advocacy and violence prevention organization in the U.S., with 600 employees and a $52-million annual budget.• Created awareness for domestic violence programs, services, and issues affecting 350,000 New Yorkers annually. Managed brand identity, website redesign, publicity campaigns, special events and was acting organization spokesperson.• Orchestrated publicity for 8th Annual Champion Awards Luncheon Fundraiser that helped generate $1.2 million – a 20% increase over previous year. Selected placements: New York Magazine; Avenue Magazine; The New York Times; New York Post; New York Daily News; Dan’s Papers; NewYorkSocialDiary.com; CNBC; WABC-TV News; WNBC-TV News.• Developed strategy, planned and executed opening of three child advocacy centers. Generated media coverage in New York Daily News, New York Post/Op-Ed, WCBS-TV News, WNBC-TV News and others.(September 11 - Disruption from Sept. 2001 – Dec. 2011)

Developed and implemented public relations, marketing and media strategies for a varied clientele, with a focus on healthcare providers, wellness, and not-for-profit. • Launched New York’s first cardiac-assisted robotic surgery program at Beth Israel Medical Center and achieved brand ubiquity for hospital's Center for Innovative Cardiovascular Therapy by turning a one-day event into a week of local, national, and international news.• Created multi-dimensional, multi-phased media campaign for the launch of Beth Israel’s $5-million Continuum Center for Health & Healing, resulting in 100-million+ media impressions (Oct. 1999 – June 2000). Received Silver Bulldog Award. • Conceived and executed tri-state consumer-product launch for NuVim refrigerated dietary-supplement beverage with spokesperson Dick Clark. Promoted launch through $1.5-million series of radio spots with Clark and an American Bandstand ‘Boogie' Throwback dance contest event.• Initiated global print, radio and television placements for clinical drug trials, new technologies, JAMA and New England Journal of Medicine studies.• Received PR Week Healthcare Award for The New York Daily News Prostate Cancer Screening Campaign.• Major accounts: Continuum Health Partners, Inc. (Beth Israel Medical Center, St. Luke’s Hospital, Roosevelt Hospital, Long Island College Hospital), Saint Vincent's Comprehensive Cancer Center, New York Daily News, Ortho-McNeil (Regranex), Whole Foods Market, NuVim, Inc. (nutraceutical), others.

• Volkswagen of America (Detroit, MI) – Launched the original, multimillion-dollar “Drivers Wanted” advertising campaign (Volkswagen's first wholly independent of DDB), at 40th-anniversary event, The Palladium, NY. Select placements included: The New York Times, The Wall Street Journal, USA Today.• The Boggy Creek, a Hole In The Wall Gang Camp, founded by Paul Newman, dedicating to providing seriously ill kids with the summer camp experience (Miami, FL) – Coordinated and publicized haute couture South Beach fundraiser event “Creek Chic” at W Hotel with actor Paul Newman and designer Nicole Miller to benefit this new Hole In The Wall Gang Camp. Generated $1.3 million+ in contributions and secured support from national airline to transport children to camp. • Gobblers (Miami, FL) – Launched fast-food prototype with former Burger King CEO, Barry Gibbons, in consumer and trade press. Broke exclusive story in USA TODAY, followed by placements in Forbes Magazine, The Wall Street Journal, BrandWeek, • Additional clients: Mike Utley Foundation to Cure Paralysis, The Alzheimer’s Association, Office of Civil Rights/U.S. Dept. of Education; Tennis Corporation of America, James S. McDonnell Foundation (St. Louis), Schools For Thoughts (St. Louis), Daytop Village Miami, others.

(Promoted Four Times)Developed and implemented PR/media relations campaigns for clients including healthcare providers, not-for-profit, issue-education, cultural and academic institutions, consumer products, and corporation. Wrote all press materials, handled media tours, special events, press conferences, editorial roundtables.• Orchestrated six-month long media blitz for The Great Sports Legends Fundraiser Dinner to benefit The Miami Project to Cure Paralysis. Media efforts generated $1.4 million, 25% above prior year. • Led media strategy for naming and opening of $25-million Steinhardt Conservatory at The Brooklyn Botanic Garden, which received local, national and international press coverage. • Produced and executed rollout of four new Tofutti Brands which resulted in 50% increase in overall sales.• Major accounts: Long Island Jewish Medical Center, Schneider Children’s Hospital, Lenox Hill Hospital, Miami Project to Cure Paralysis, Singer/songwriter Paul Simon’s Children’s Health Fund, American Woman’s Economic Development Corp., Tofutti Brands, Brooklyn Botanic Garden, Intrepid Sea-Air-Space Museum, Boston University School of Management, Brandeis University.