Key leader in the overall air service development program of Fly Sun Valley Alliance including working with airlines, consultants, and other partners to maximize ROI for both the airlines and the destination, marketing, fundraising, market research, community outreach and education on air service issues. Accomplishments include securing a significant expansion in air service to SUN including new legacy airline (United), new nonstop route development to four major markets - San Francisco… Show more Key leader in the overall air service development program of Fly Sun Valley Alliance including working with airlines, consultants, and other partners to maximize ROI for both the airlines and the destination, marketing, fundraising, market research, community outreach and education on air service issues. Accomplishments include securing a significant expansion in air service to SUN including new legacy airline (United), new nonstop route development to four major markets - San Francisco, Denver, Portland, Chicago, successfully partnering to secure $1.5M in three highly competitive USDOT grant awards for new air service, expanding service seasons and flight frequency. Also developed a series of innovative programs/events with local businesses that raise over $250K annually to support air service initiatives. Was instrumental in the development and execution of successful community campaign which resulted in 60%+ voter approval of local sales tax initiative to support air service, which now generates over $2.5 million annually for investment into air service development and marketing. Show less

Experience Matters. Providing innovative, brand-focused, boutique Public Relations and Marketing consulting services for a variety of travel industry and event clients including Trailing of the Sheep Festival, Sun Valley Wellness Festival, Discover Wood River Valley, Visit Idaho, Sun Valley Film Festival, Ballet Sun Valley, and others. Also nationally published freelance travel and nature photographer.

Responsible for leading, managing, and developing the expansion of the organization; strategic planning, program and events development, marketing & public relations, strategic alliance development, fundraising, community outreach, and administration. SVWI produces the renowned annual Sun Valley Wellness Festival as well as educational programs, workshops and events throughout the year. SVWI also manages comprehensive online wellness resource directory, events calendar and innovative wellness… Show more Responsible for leading, managing, and developing the expansion of the organization; strategic planning, program and events development, marketing & public relations, strategic alliance development, fundraising, community outreach, and administration. SVWI produces the renowned annual Sun Valley Wellness Festival as well as educational programs, workshops and events throughout the year. SVWI also manages comprehensive online wellness resource directory, events calendar and innovative wellness marketing programs for its wellness partners. Served on the SVWI Board of Directors from 2005-2010 and was co-founder and key staff developer of the Sun Valley Wellness Festival from 1997-2005. Show less

Executive leader of destination marketing/visitor services organization representing a world renowned resort area and 500+ business members. Developed award-winning tourism marketing/PR campaigns and programs, created new strategic alliances and increased revenues by 50% in 3 years for expanded destination marketing program. Created successful destination PR program which resulted in international/ national media coverage worth $2-4 million annually. Involved in creation and launch of 10 new… Show more Executive leader of destination marketing/visitor services organization representing a world renowned resort area and 500+ business members. Developed award-winning tourism marketing/PR campaigns and programs, created new strategic alliances and increased revenues by 50% in 3 years for expanded destination marketing program. Created successful destination PR program which resulted in international/ national media coverage worth $2-4 million annually. Involved in creation and launch of 10 new signature special events (i.e. Trailing of the Sheep Festival, Sun Valley Wellness Festival, Sun Valley Half Marathon, Ernst Hemingway Symposium, Sun Valley Food & Wine Festival, Ketchum Alive!, SolFest, Sun Valley Bike Festival, etc.) that attracted a total of over 50,000 visitors annually. Managed budget of $1.5 million and staff team of 8. Worked collaboratively with board of directors, committees, volunteers, national/local corporate sponsors, members, state and local officials and numerous other local, regional organizations. Show less

Provided effective leadership for a newly developed, 180 acre, non-profit living history park, museum and entertainment complex focusing on the frontier West. Managed staff of 13 permanent, 60 seasonal and 350+ volunteers. Oversaw operation of Wyoming Territorial Prison Museum and United States Marshals Museum, Horse Barn Dinner Theatre, Frontier Town, and other historic venues, in addition to living history programs and events. Administered annual budget of $1.2 million and monitored… Show more Provided effective leadership for a newly developed, 180 acre, non-profit living history park, museum and entertainment complex focusing on the frontier West. Managed staff of 13 permanent, 60 seasonal and 350+ volunteers. Oversaw operation of Wyoming Territorial Prison Museum and United States Marshals Museum, Horse Barn Dinner Theatre, Frontier Town, and other historic venues, in addition to living history programs and events. Administered annual budget of $1.2 million and monitored appropriate use of private and public funds. Prepared and implemented strategic business plan; increased financial profitability by over 100% - reduced operating expenses by 48%, while increasing private and public support by over $2 million. Worked with governing board, Foundation board, committees, staff, volunteers, donors, members and other stakeholders. As Marketing & Development Director (1991-1993), prepared and implemented a strategic marketing/pr plan which increased attendance by over 50% in one year. Recieved top awards from International Association of AmusementParks and Attractions for marketing campaigns. Initiated successful cooperative marketing campaigns with local and regional area businesses and tourism organizations. Designed and implemented a strategic fundraising campaign which increased private and public support by 43% in one year. Produced the organization’s first annual fund campaign, membership campaign and annual report. Show less

Developed and managed growth of comprehensive national and international tourism marketing program for the Jackson Hole area from $180,000 - $1.2 million annually. Directed all activities in strategic marketing, public relations, meeting and group travel sales, market research, and special events. Created and developed the annual Jackson Hole Fall Arts Festival into one of the top cultural events in the nation in 7 years. Implemented successful public relations program, which generated over… Show more Developed and managed growth of comprehensive national and international tourism marketing program for the Jackson Hole area from $180,000 - $1.2 million annually. Directed all activities in strategic marketing, public relations, meeting and group travel sales, market research, and special events. Created and developed the annual Jackson Hole Fall Arts Festival into one of the top cultural events in the nation in 7 years. Implemented successful public relations program, which generated over $2 million annually in national and international media coverage. Worked as media liaison with national press and presidential media staff for visit by President George H.W. Bush and for international dignitaries/media at the US-Russia Peace Summit held between US Secretary of State James Baker and Russian Foreign Minister Eduard Schevardnaze at Jackson Lake Lodge. Show less