- Lead the marketing and communication strategy (ATL+BTL), and also manage content for LINE WEBTOON. - Achievement:1. Successfully drives team to increased the online platform & APP users over 400% within 3 years by creative and accurate marketing and PR strategy. 2. Leverage the brand awareness by collaborating with external resource, both including corporations, celebrities and KOL.3. Successfully drive PR angle and co-op with PR team to create personal interview article on NP/MG to share the product future as the product spokesman.

1. In charge of LG TV department marketing tasks, from the beginning of marketing strategy development, product positioning, to campaign execution and sales performance track. 2. Conducted various marketing campaigns with integrated marketing approaches and tools, like TVC, media strategy, PR activity, digital communication, road show, consumer experience event, Co-op, CRM, etc. 3. Managed the strategic affairs of TV category, like brand strategy, budget management, retail marketing and competitor analysis. 4. Conducted sales promotion campaign and managed promotion gifts inventory, also track the sales performance and gift redemption rate. 5. Coordinate different agencies efficiently. Closely work with internal PM, sales, procurement departments, familiar with financial, logistic and procurement process.

1.Annual marketing budget planning and execution.2.Responsible for CRM activities ( test drive planning, prospects management)3.Plan annual new car marketing events.4.Execute marketing events for existed customers and new prospects.

Mobile Marketing Executive/ e-Commerce Marketing Executive both in China and Taiwan.1. Marketing Strategies & Campaigns2. Corporate Communications 3. Product Positioning & Branding4. Web & Print Content Development5. Market Research6. Public & Media Relations7. New Product Launch

Client: Dell, Epson, Garena, FET, Cathay Bank1. Developing and executing the annual PR plan to meet the communication strategy of the company2. Assessing the company’s communication needs and deploying appropriate intellectual, financial and infrastructural resources to fulfill these needs3. Handling press conferences, seminars, media interviews etc.Developing the monthly, quarterly and annual PR report for the top management.

Client: Chunghwa Telecom, Gamania, Swatch, BenQ, Casio, Sports991. Developing and executing the annual PR plan to meet the communication strategy of the company2. Assessing the company’s communication needs and deploying appropriate intellectual, financial and infrastructural resources to fulfill these needs3. Handling press conferences, seminars, media interviews etc.Developing the monthly, quarterly and annual PR report for the top management.