As an Executive Director, I am responsible for strategic planning, member engagement, advocacy, and operational excellence. I am adept at fostering collaboration among diverse stakeholders, driving organizational growth, and championing initiatives that advance continuing education for medical and legal professionals.Key Skills:• Strategic Leadership & Vision• Member Recruitment & Retention• Policy Advocacy & Government Relations• Budgeting & Financial Oversight• Event Planning & Continuing Medical Education (CME) Programs• Nonprofit Governance & Board Relations

• Strategic Planning for non-profit trade association to establish association goals and set executional priorities to drive industry stature and growth.• 30% association member growth through industry engagement and the development of targeted educational and training programs.• Recruitment, onboarding and retention initiatives for members.• Asset and digital marketing campaign creation to drive association awareness, membership growth and event registrations.• Budget oversight, financial analysis and Board reporting and recommendations.• Association staff hiring including posting, interviewing and onboarding.• Board liaison during Executive Director gaps.• Transitioned to association management system and digital tools.• Host live training and virtual webinars for members.• Secure financial investment and volunteers from industry sponsor partners.

Regional Marketing Director, Central Region. Led team in driving growth of a portfolio of beer and flavored malt beverage brands including Guinness, Bass, Harp, Red Stripe and Smirnoff Ice. • Directed regional marketing team and in-house agency personnel.• Led annual operating planning, business analysis and set marketing priorities.• Created consumer insight process and integrated learning into business activities. • Managed the execution of 3 new product launches. • Developed Trade communications for beverage distributors and wholesalers.Regional Marketing Manager, Central Region. Adapted national brand strategy into consumer centric marketplace activity for key markets in Illinois, Michigan and Ohio for the portfolio of beer brands. • Responsible for Consumer insights, media strategy and promotional activity in both on- and off-premise channels.• Led Guinness brand recruitment strategy.• Launched new products in region that became the blueprint for national roll out strategy. Included PR, local media and promotion.• Developed local media planning and buying process.Business Development Manager, National Accounts. Built channel specific plans to increase presence of the beer portfolio in national grocery and convenience store chains.• Developed channel and account specific promotional programs.

National Accounts Manager, Beverage Division. Developed and executed Gatorade and Snapple business plans with key national retailers including Target and Walgreens.• Responsible for beverage Category Management with these key retailers.• Implemented channel strategies and led merchandising tactics.Customer Marketing Manager, Beverage Division. Led the development of channel specific plans for the grocery, mass merchant, club store and convenience store businesses for Gatorade and Snapple. • Lead Category Management initiative.• Launched new retail package formats.• Responsible for Snapple sales integration following acquisition.Field Marketing Manager, Beverage Division. Created retail promotional programs that leveraged national Gatorade sponsorships of the NBA, NFL, NASCAR, MLB and U.S. Soccer.• Managed Field Marketing Representatives to contract and leverage localized sponsorships.Territory Manager, Beverage Division. Responsible for Gatorade sales of $42MM in the New York, Philadelphia and Harrisburg markets.Sales and Sales Management Roles, Grocery Division. Held positions in the field sales organization with responsibilities ranging from sales force training to sales execution.