Carol Y. Garrison Email and Phone Number

DIGITAL COMMUNICATIONS: Responsible for leading the ongoing development and management of the organization's external website and social media presence, including defining strategy, creating and posting new content and making recommendations for improvement and growth.CONTENT MARKETING & SOCIAL MEDIA MANAGEMENT: Deign and execute a cross-channel marketing plan to increase public engagement and raise the organization’s profile; create, curate and manage all published content (images, video and written) across multiple social media channels (Facebook, Twitter, LinkedIn, Instagram, YouTube and Flickr).DIGITAL AND PRINT DESIGN: Lead the design and production a wide variety of communications materials for traditional print and digital mediums to inform the general public and targeted audiences about international development programs in more than 25 countries.STRATEGIC COMMUNICATIONS: Develop communications strategies for programs and initiatives in multiple technical sector areas; craft messages to communicate program successes to a wide spectrum of targeted audiences including the American public, partners and donors including U.S.government agencies, corporations and foundations.TRAINING & CAPACITY BUILDING: Design and lead training sessions for country offices and program teams in the development of strategic communications workplans, branding, social media best practices, storytelling and basic photography.PROJECT MANAGEMENT: Manage a diverse range of digital and print projects handling the full cycle of project management from design through closeout; manage contracts, budgets and production schedules with vendors to ensure deliverables are produced on scope, on time and on budget.FUNDRAISING: Support fundraising teams to develop to conceptualize, design and produce visually compelling marketing and promotional materials that help raise the organization’s profile and align with overall fundraising goals.

Designed and produced promotional materials to inform the American public and targeted audiences about international development programs in more than 25 countries, including fact sheets, brochures, publications, briefing books, posters, newsletters, presentations, maps, advertisements, logos and infographics.Collaborated with senior leadership, fundraising, technical and field country staff to develop innovative, visual solutions for communications and marketing needs.Managed relationships with vendors and oversaw the production and on-time delivery of print projects, large-scale images, graphics for exhibits, presentations and conference displays.Develop promotional materials covering key technical areas: humanitarian assistance, democracy and governance, global health, economic development, food security and agriculture, financial inclusion and working with women and youth.Wrote, designed and disseminated the organization’s internal and external e-newsletters with a distribution of 8,000+ readers.

Managed field offices in South and Southeast Asia including a portfolio of 15 projects in China, Vietnam, Cambodia, India and Sri Lanka.Planned, designed, developed and implemented new and existing program initiatives within a wide variety of sectors including disaster preparedness and post-disaster recovery, pyschosocial support, water and sanitation, maternal and child health, communicable disease and food security.Produced quarterly and annual reports and ensured financial and programmatic compliance for broad cross-section of donors including US government, private corporations and foundations.

Analyzed and developed solutions to meet department-wide knowledge management needs, including the establishment and maintenance a database for tracking key data and statistics on international projects and disaster responses.

Managed operations and staff for four food security programs including general food distributions, targeted distributions to AIDS-affected households, supplementary feeding for malnourished children and mothers and food-for-work projects.

Developed tools and systems for project data collection and aggregation for reporting on American Red Cross international programs to help advocate for more international support and improve strategic decision-making.

Conducted community outreach, led strategic planning sessions and developed and taught leadership training courses in conjunction with U.S. Department of Agriculture and the Rio Grande Valley Empowerment Zone to build civic capacity among low-income, rural residents.

Instructed grade 9 and 10 students in physical science, geography and English.