-Strategy designed around generating installs and purchase, usually achieved by advertising campaigns and promotional offers.-In App Ads strategy design.

-Lead on digital marketing landscape of three products, familiar with Facebook, Google Ads, Twitter, TikTok, Snapchat, and other online platforms.-Strategize and execute user acquisition, retention, and conversion campaigns by using promotional techniques to improve product revenue.-Manage the advertising campaign for different targets to fulfill customer segmentation of the product.-Analyzed advertising and operational data in order to provide marketing insights about A performance trends, seasonality trends, campaign optimizations, and patterns, which drives decision-making to maximize ad performance metrics of ROI, retention, conversion and ARPPU.-Closely working with Design team to identify well-performance materials for areas to deeply understand customers' needs. -Worked closely with R&D team to establish the connection between apps, advertising platforms, and marketing analytics platforms. -Build positive and productive long-term relationships with key KOLs, partners, and agencies with remarkable partnership outcomes.