Carolina Alvarez Email & Phone Number

Munich, Bavaria, Germany

Munich, Bavaria, Germany

Munich, Bavaria, Germany

- 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗦𝗸𝗶𝗹𝗹𝘀: Personalized sales strategies leading to high client retention and satisfaction.- 𝗪𝗲𝗯 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗨𝗫/𝗨𝗜): Developed an optimized website, increasing visitor traffic and lead generation.- 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Effective use of multi-channel strategies, including podcasting and social media, to enhance brand reach and engagement.

Frankfurt Am Main, Hesse, Germany

-𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Presented trend insights during executive workshops, supporting the formulation of future strategic directions.-𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led the integration of qualitative market intelligence tools to inform product development and enhance data-driven decision-making. -𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Coordinated the NCBS project at Kia Europe, managed relationships with agencies, and oversaw reporting for top management.-𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Identified start-ups for potential collaborations, and organized showcases for top management.-𝗧𝗿𝗲𝗻𝗱𝘀 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Conducted comprehensive research on emerging trends, resulting in the ideation and proposal of two high-impact projects-𝗗𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴: Facilitated cross-functional ideation workshops, fostering innovative ideas for the advanced planning pipeline.-𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗦𝗵𝗮𝗿𝗶𝗻𝗴: Created a cross-functional future trends bulletin with curated automotive insights and multifaceted innovations.- Reporting directly to the Director of Product & Pricing,

Frankfurt Rhine-Main Metropolitan Area

-𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗖𝗿𝗼𝘀𝘀-𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Led pricing approvals for new models, involving collaboration with various departments, global HQ, and European markets.-𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲 𝗗𝗲𝘀𝗶𝗴𝗻: Developed a prototype for an optimized pricing tool, integrating user feedback to significantly enhance the overall user experience (UX) and workflows.-𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Designed a strategic planning tool to oversee the pricing approval process, increasing stakeholder alignment and transparency.-𝗗𝗮𝘁𝗮 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Transformed complex car registration data into user-friendly visual dashboards, optimizing report utilization.-𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted quarterly analysis of price competitiveness against industry benchmarks and produced actionable reports for management.

Frankfurt Am Main Area, Germany

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Coordinated end-to-end annual business planning for importers, simulating export volumes and budget allocation.𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Produced management reports and presentation material for European management, town hall meetings, and business reviews with global HQ.𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Refined operational processes to enable quicker and more accurate report production, directly aligning with the specific needs and timelines set by management.- Reporting directly to the Director of Sales Operations.

Frankfurt Am Main Area, Germany

- 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Coordinated weekly forecasting and streamlined workflows, enhancing reliability. - 𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Coordinated the quarterly incentives approval process, liaising with internal teams and preparing communication for key stakeholders- 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw Kia´s best practice sharing platform, boosting user engagement via UI redesign.- Reporting directly to the Director of Sales Operations.

Frankfurt Am Main Area, Germany

- 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Assisted in the preparation of the Business Plan for 2016, updated economic and industry analysis, participated in the adjustment of the documents submitted to the Global Headquarters, and created a file for quality checks, saving time and improving efficiency.- 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Produced and delivered the Daily Sales Report (DSR) on the European level; created Excel macros that reduced the time of preparation from 3h to 1h and automated data collection, minimizing human input.- 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Supported the team in preparing Business Reviews presented by the COO.- 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: Assisted and prepared ad hoc requests, such as competitor’s sales status for the European Market.

Asola, Italy

- 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁: Analyzed the South Korean market and confirmed its relevance for the company.- 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Identified and contacted potential intermediaries in South Korea and conducted meetings during a business trip to Seoul.- 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Performed category management analysis and classified retailers based on price segmentation.

Medellín, Colombia

- Built the company with a small budget realizing US 35.000 revenues within the first year and achieving 30.000 likes on the Facebook page without any expense in advertisement.- Created periodical reports to evaluate performance and successfully implemented strategies that increased revenues by 25% each year.- Created a professional design for the online store and managed communication on social media platforms increasing customer loyalty despite the intense competition.

- Developed and cultivated relationships with important clients from Latin America such as TAM and AVIANCA- Created an Excel template that was used by the marketing department to simulate the import costs of one of the company products- Redesigned the databases and created formularies with macros to collect information saving time and organizing the data

Master'S Degree, Business Development

Grade: Merit Program ranked 9th in the world according to EdiUniversal / Triple accreditation (AACSB, AMBA, EQUIS) Subjects: Mergers.

Bachelor'S Degree, International Business

Grade: Top of the class (ranking 1st out of 90 students)