Carol Ann Mccormick Email & Phone Number

New York, United States

New York, United States

Riverdale, New York, Us

Solid results in sales, marketing strategy, brand development, sales training, blue sky development and solving occupancy concerns.

Increased new lead generation over 30%Decreased sales timeline from 180 to 90 or fewer daysGrew prospect attendance at events by 80%Instituted severe updates to residences Created entirely new floor plans Developed new types of events/seminars for prospective residentsDesigned new sales presentations Directed/administered multi-million-dollar marketing budgetOversaw marketing, sales and event planning functionsManaged sales team while also responsible for selling

Increased occupancy from high 70’s to 100% (and holding) Rebranded; Boutique Community Living Created and implemented Connecticut 60 Over 60 awards (annual and statewide)Created and established LifeCare On The Go® (residency without living at the community) Built two-year plus waiting list for all independent & assisted residences & for LifeCare On The Go® Initiated/implemented non-discriminatory marketing/advertising tacticsFacilitated Life Lessons live television program in conjunction with CPBNSold out expansion in 2 months; closed all units prior to certificate of occupancyDeveloped new collateral for all levels of living (independent, assisted, skilled, memory care) Developed campus-wide Style Guide Produced marketing component for new employee on-boarding

Frederick, Maryland, Us

Overseeing marketing/sales efforts of communities within the Asbury system of non-profit communities as well as consulting to non and for-profit providers of continuing care retirement communities. Responsiblities include but are not limited to marketing/sales management services, sales training, new project starts, hiring/recruitment, budgeting, audits, competitor reviews/analysis and new business development.

Consulting on marketing/sales topics to non-profit providers of continuing care retirement communities including but not limited to new project starts, hiring/recruitment, budgeting, audits, marketing/sales management services and competitor reviews/analysis.

Catonsville, Md, Us

Corporate director overseeing assisted living and skilled nursing sales/marketing efforts nationwide (external direct admits - with entrance fee requirements ranging from $75,000-$125,000+). Responsibilities including recruiting, hiring, training and oversight of sales teams as well as standards development for new/proposed communities. Prior to this role I had multiple years experience as a marketing director (including oversite of sales for a managed care pilot) at one of their largest continuing care communities and also held several positions within the community marketing department.