Solid results in sales, marketing strategy, brand development, sales training, blue sky development and solving occupancy concerns.

Increased new lead generation over 30%Decreased sales timeline from 180 to 90 or fewer daysGrew prospect attendance at events by 80%Instituted severe updates to residences Created entirely new floor plans Developed new types of events/seminars for prospective residentsDesigned new sales presentations Directed/administered multi-million-dollar marketing budgetOversaw marketing, sales and event planning functionsManaged sales team while also responsible for selling

Increased occupancy from high 70’s to 100% (and holding) Rebranded; Boutique Community Living Created and implemented Connecticut 60 Over 60 awards (annual and statewide)Created and established LifeCare On The Go® (residency without living at the community) Built two-year plus waiting list for all independent & assisted residences & for LifeCare On The Go® Initiated/implemented non-discriminatory marketing/advertising tacticsFacilitated Life Lessons live television program in conjunction with CPBNSold out expansion in 2 months; closed all units prior to certificate of occupancyDeveloped new collateral for all levels of living (independent, assisted, skilled, memory care) Developed campus-wide Style Guide Produced marketing component for new employee on-boarding

Overseeing marketing/sales efforts of communities within the Asbury system of non-profit communities as well as consulting to non and for-profit providers of continuing care retirement communities. Responsiblities include but are not limited to marketing/sales management services, sales training, new project starts, hiring/recruitment, budgeting, audits, competitor reviews/analysis and new business development.

Consulting on marketing/sales topics to non-profit providers of continuing care retirement communities including but not limited to new project starts, hiring/recruitment, budgeting, audits, marketing/sales management services and competitor reviews/analysis.

Corporate director overseeing assisted living and skilled nursing sales/marketing efforts nationwide (external direct admits - with entrance fee requirements ranging from $75,000-$125,000+). Responsibilities including recruiting, hiring, training and oversight of sales teams as well as standards development for new/proposed communities. Prior to this role I had multiple years experience as a marketing director (including oversite of sales for a managed care pilot) at one of their largest continuing care communities and also held several positions within the community marketing department.