Carol Schuster Email and Phone Number
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Global business leader with extensive experience in marketing with Fortune 500 companies, building brands, entering new markets and leveraging new channels as part of a larger global growth strategy. Currently, working in the Fashion & Apparel Industry as Business Information Advisor for leading women's fashion brand Lafayette 148 New York, leading the way for digital transformation in the highly disruptive retail business environment.Held SVP / CMO Client and Agency Leadership roles including Start Up experience in building Agencies across globe, luxury retail stores in China as well as own eCommerce business. Category experience includes Travel & Leisure, Fashion Retail, Shipping & Logistics and wide range of Consumer Package Goods. Experienced in building brands and businesses for Consumer, B2B and B2C leveraging technology enabled solutionsInnovative thinker who drives transformational change through use of “curatorial” leadership style to build multi-cultural high performance teams in fast moving dynamic industries. Multi-lingual with work and life experience in the United States, Europe and Asia.Areas of expertise include:Global Business Development & Strategy including New Market EntryTechnology including Systems Implementations Supplychain Workflow OptimizationseCommerce Redesign & ReplatformEnterprisewide Resource Planning SystemsB2B eCommerce PlatformsStart-upsGlobal Brand Building and Brand TransformationMarketing Strategy, Program Development and ImplementationIntegrated Marketing Development360 Multi-Channel CommunicationsDigital AdvertisingLeadership and Multi-Cultural Team Building
Lafayette 148 New York
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Svp Marketing & Business InformationLafayette 148 New York Sep 2022 - PresentNew York, Us
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Technology & Business Information AdvisorLafayette 148 New York Aug 2017 - PresentNew York, Us
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Ceo & FounderSchuster Consulting Group, Ltd 2015 - 2017As an expert in building global brands and building new markets for Client's businesses, Carol Schuster helps companies find the most unique and compelling way to enter new markets as part of a larger global growth and expansion plan. Schuster Consulting Group currently has clients in the Fashion & Retail, Food & Beverage and Healthcare Industries.Carol Schuster is currently seeking to engage in consulting opportunities with small, mid-size and large companies. She can be contacted at carol@schuster-global.com.
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Svp/Cmo Marketing WorldwideRoyal Caribbean Cruises, Ltd. 2013 - 2015Miami, Florida, UsAs SVP Marketing Worldwide for Royal Caribbean International, Carol oversaw a $200 million global marketing budget and led the creation and execution of a global brand strategy, positioning and campaign, digital marketing, loyalty, customer segmentation and database marketing as well as built an in house agency to drive speed and efficiency in this growing and increasingly competitive retail landscape.In November 2014, Carol led the launch of Quantum of the Seas, the world's first truly "Smart Ship". The launch consisted of an integrated and innovative multi media marketing and communications take-over of New York, the home port market. -
Ceo & FounderSchuster Consulting Group, Ltd 2011 - 2013As a Global Marketing Consultant based in Shanghai, Carol worked full-time for US women's apparel company LAFAYETTE 148 NEW YORK to drive the development and launch of its luxury brand in China as part of a global retail expansion plan. Specifically, she developed the strategies and implemented the new store launches and openings, developed integrated marketing and promotional programs to drive traffic, designed and curated the China website as well as built, led and trained the local team.While in China, Elle China wrote an article about Carol's career and her lifelong passion for China. This article appeared in the February 2013 edition.
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Worldwide Managing Director / Global Brand ManagementOgilvy & Mather 2003 - 2012New York, Ny, UsLed high impact global teams with a focus on solving client's business problems delivering solutions ranging from business and brand strategy to full execution of national, regional and global marketing and communications programs. Drove the strategic and creative relaunch of DHL Shipping and Logistics into the US market and abroad resulting in B2B Agency and Marketer of the Year and Ogilvy 360 Award. Curated a new integrated leadership model for DuPont Science and Chemicals Businesses as well as led the global business for Kraft, Kimberly Clark, GSK, BlackRock and a culture initiative for Walmart. -
Global Clients Managing Director / Executive Vice PresidentD'Arcy Masius Benton & Bowles Apr 1999 - May 2001Led DMB&B's Procter & Gamble brands on a global basis including Baby, Feminine Hygiene and Oral Care as well drove the operational transformation from commission to fee and the creation of the new Procter & Gamble Super Hub Service Model for DMB&B leading to more efficiency and effectiveness.
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Managing Director / Executive Vice PresidentD'Arcy Masius Benton & Bowles Dec 1996 - Nov 1999Led the restructuring of DMB&B's flagship office resulting in an improved business momentum and profitability. The New York office had a staff of five hundred and USD 550 million in billings. Key clients include Procter & Gamble, Ernst & Young, Burger King and Philips. Designed and implemented “The DMB&B Way”, a culture and performance building initiative, for all 500 employees.
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Regional Managing Director Central & Eastern EuropeD'Arcy Masius Benton & Bowles Oct 1991 - Nov 1996Led the investment and expansion of DMB&B throughout the region including Russia, Poland, Hungary, Czech/Slovak Republics, Romania, Bulgaria, Slovenia, Croatia, Serbia, Macedonia and Albania as well as the regional strategy and execution for major brands for Procter & Gamble and The Coca-Cola Company.
Carol Schuster Skills
Carol Schuster Education Details
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Thunderbird School Of Global ManagementChinese -
University Of Illinois Urbana-ChampaignGerman Language & Literature
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Thunderbird School Of Global ManagementInternational/Global Studies
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University Of Illinois Urbana-Champaign
Frequently Asked Questions about Carol Schuster
What company does Carol Schuster work for?
Carol Schuster works for Lafayette 148 New York
What is Carol Schuster's role at the current company?
Carol Schuster's current role is CMO with Marketing & Technology, Brand & Advertising Agency, Business Strategy, Retail Luxury Fashion Expertise.
What is Carol Schuster's email address?
Carol Schuster's email address is ca****@****148.com
What is Carol Schuster's direct phone number?
Carol Schuster's direct phone number is +191729*****
What schools did Carol Schuster attend?
Carol Schuster attended Thunderbird School Of Global Management, University Of Illinois Urbana-Champaign, Thunderbird School Of Global Management, University Of Illinois Urbana-Champaign.
What are some of Carol Schuster's interests?
Carol Schuster has interest in Global Business, Economic Empowerment, Education, Omni Channel Retail, Art And Fashion, Travel, Brand Building, Arts And Culture.
What skills is Carol Schuster known for?
Carol Schuster has skills like Integrated Marketing, Strategy, Marketing, Marketing Strategy, Global Marketing, Advertising, Brand Management, Digital Marketing, Global Strategy, Creative Direction, Start Ups, Global Business Development.
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