Carol Ann Short Email & Phone Number

New Mexico

Albuquerque, New Mexico Area

Hired into this new position in the Development Department to manage internal and external communications and develop and carry out all external communication efforts. In addition to creating a communication plan and budget, developed social media and branding guidelines, gained CEO and Board buy-in, and implemented protocol for staff and volunteer use.• Reformatted and reorganized website to serve needs of all departments and volunteers, with no budget. • Introduced outreach… Show more Hired into this new position in the Development Department to manage internal and external communications and develop and carry out all external communication efforts. In addition to creating a communication plan and budget, developed social media and branding guidelines, gained CEO and Board buy-in, and implemented protocol for staff and volunteer use.• Reformatted and reorganized website to serve needs of all departments and volunteers, with no budget. • Introduced outreach and advertising “campaigns” to staff social media users, streamlining the flow of information and tools to members, volunteers, and public.• Increased outreach to underserved communities (with zero budget) by connecting to members and volunteers through social media, then marketing their stories, goals, and experiences to their local media.• Streamlined external communications to a weekly membership newsletter, quarterly newsletter for members and public, and the Annual Report. • Established Girl Scouts as the “go-to” agency for specific issues (Leadership, STEM education, Bullying and Healthy Relationships, and Financial Literacy) for legislators and community leaders through advocacy efforts and creation of our Honorary Troop. Show less

Albuquerque, New Mexico Area

Coordinated and managed volunteer “life cycle” including intake, screening, training, support, and recognition. Coordinated volunteer-led training efforts Council-wide, integrated “Facilitating Adult Learning,” coordinated and carried out adult and community recognitions, and created and implemented a volunteer management system to address the needs of volunteers in the various pathways, including reducing the barriers to volunteering. Highlights and achievements in this role… Show more Coordinated and managed volunteer “life cycle” including intake, screening, training, support, and recognition. Coordinated volunteer-led training efforts Council-wide, integrated “Facilitating Adult Learning,” coordinated and carried out adult and community recognitions, and created and implemented a volunteer management system to address the needs of volunteers in the various pathways, including reducing the barriers to volunteering. Highlights and achievements in this role include: engaging college students and older alumnae of all ages; the adult-only retreats were successful, requested by volunteers and continuing to occur quarterly. Show less

Santa Fe, New Mexico Area

Worked as a Membership Recruitment Specialist based out of the Santa Fe office, serving the following communities: Santa Fe, Espanola, Los Alamos & White Rock, Taos & Enchanted Circle, and Las Vegas.• Recruiting. Responsible for developing, retaining, and increasing girl and adult membership, creating new troops, and offering training and support to leaders and troops. • Community Collaboration and Cultivation. Researched, identified, and participated in community… Show more Worked as a Membership Recruitment Specialist based out of the Santa Fe office, serving the following communities: Santa Fe, Espanola, Los Alamos & White Rock, Taos & Enchanted Circle, and Las Vegas.• Recruiting. Responsible for developing, retaining, and increasing girl and adult membership, creating new troops, and offering training and support to leaders and troops. • Community Collaboration and Cultivation. Researched, identified, and participated in community opportunities, representing Girl Scouts—at booths, volunteer events, schools, and in both print and online media sources. Researched and contacted other organizations and institutions to create opportunities for exploring collaborations. Show less

Albuquerque, New Mexico Area

Santa Fe, New Mexico Area

2005 – 2008 Provided independent and focused support to associations in the following capacities: Association and Conference Manager, Advertising/Media Coordinator, Corporate Sponsorship Coordination, and Accounting Manager. 2004 – 2006 Provided general support to the associations managed by employer in the following capacities: Membership Manager, Conference Registrar, and Accounting Manager.Volunteer Management. Coordinated efforts of volunteers at various… Show more 2005 – 2008 Provided independent and focused support to associations in the following capacities: Association and Conference Manager, Advertising/Media Coordinator, Corporate Sponsorship Coordination, and Accounting Manager. 2004 – 2006 Provided general support to the associations managed by employer in the following capacities: Membership Manager, Conference Registrar, and Accounting Manager.Volunteer Management. Coordinated efforts of volunteers at various levels—from seasoned professionals serving years on the Executive Board or research committees to students volunteering their time and efforts at conferences.Society Management. Managed societies ranging from 300 – 5000 members, database management, consistent focus on increasing and maintaining membership. Conference Organization. Organized of conferences ranging from 75 – 5500 attendees, selected conference sites, negotiated hotel/food/beverage contracts, managed conference registration, created conference publicity campaigns, and managed conference activities onsite while coordinating with banquet/hotel/audiovisual staff.Advertising, Media, and Corporate Sponsorship Coordination. Designed advertising campaigns for scientific journal, increased ad revenue 250%; assisted in advertising transition from print to digital media. Created print membership brochure and conference programs. Coordinated corporate sponsorship campaigns, 45% of the society’s income. Accounting. Activities included cutting checks, reconciling bank accounts, documenting all transactions in QuickBooks, established and maintained budgets for the society treasurers. Show less

Certificate, Online Instructional Design

Certificate, Documentary Filmmaking

Thesis Film: “Feeding Santa Fe: A Study in Community Food Distribution.”

Master Of Arts (M.A.), Cultural Anthropology

Master’s Thesis: “Can Teachers Battle the Bulge: Literature Review and Research Design for Addressing Childhood Overweight.

Bachelor Of Arts (B.A.), Anthropology

Bachelor Of Arts (B.A.), Art History