Caroline Arice Silva Email and Phone Number
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With over 15 years navigating the seas of corporate communication, strategic planning, sustainability, and branding, I'm a passionate planner and storyteller dedicated to deploying strategies and narratives that drive positive change. 🚀🔹 Key achievements: - Global Leadership: As a former Global Communications Director for a Fortune 100 company, I led teams across multiple regions, managing both direct and indirect team members around the world. - Brand Development & Market Growth: Led the creation of a new auto insurance brand, which, in its first year, helped the company achieve a growth rate three times higher than the market average. - Strategic Communication: Orchestrated communication strategies across 15 countries, from Latin America to Asia, shaping the narrative and connecting global insights with local impact. - Advertising & Storytelling Leadership: Led high-profile advertising and storytelling campaigns, including those sponsorships tied to the FIFA World Cup, effectively enhancing brand visibility and engagement.- Multicultural Narrative Creation: Expert in crafting compelling narratives in English, Portuguese and Spanish, with a deep understanding of cultural nuances to ensure resonance and impact across diverse audiences. - M&A & Cultural Transformation: Successfully led M&A processes and cultural transformations, aligning communication strategies with business goals. - Social Innovation Projects: Led social innovation initiatives, engaging multiple stakeholders such as communities and public agencies, to drive impactful and sustainable change. 🔹 What drives me:- Transforming complex challenges into impact opportunities- Connecting dots between global trends and local strategies- Fostering innovation through multidisciplinary approaches🔹 My toolbox:- Future studies & strategic storytelling- Change management in dynamic corporate environments- Cross-cultural communication & remote team leadership- Expertise in sustainability, human rights & social innovation🔹 My background:- Master's degree in International Relations- Bachelor's degree in Journalism- Specialization in Digital Communication- Certifications in Future Studies, Innovation & SustainabilityI'm known for my contagious energy, strategic thinking, and ability to influence executive leadership. I am comfortable working with complex issues across wide networks. My mission? Creating a more viable and inclusive future through strategic communication and sustainable innovation.Shall we connect and explore how we can create impact together? 🌟
Smartpr
View- Website:
- wearesmart.com.br
- Employees:
- 79
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Vp De Sustentabilidade E Corporate And Public AffairsSmartprSão Paulo, Sp, Br
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Global Communications, SustainabilityIbm Jun 2024 - PresentDriving global sustainability communications and shaping strategic narratives at the intersection of technology, innovation, and environmental responsibility. Key areas of expertise include:- Crafting compelling narratives and stories around sustainability, AI, environmental impact, and emerging technologies- Monitoring and analyzing innovation trends and corporate responsibility initiatives in data centers, AI, biodiversity, and technology sectors- Developing comprehensive… Show more Driving global sustainability communications and shaping strategic narratives at the intersection of technology, innovation, and environmental responsibility. Key areas of expertise include:- Crafting compelling narratives and stories around sustainability, AI, environmental impact, and emerging technologies- Monitoring and analyzing innovation trends and corporate responsibility initiatives in data centers, AI, biodiversity, and technology sectors- Developing comprehensive communication strategies, including press briefings, Q&As, and external communications for C-suite executives- Spearheading executive presence strategies for high-profile sustainability events (e.g., Climate Week, COP29, COP16 on biodiversity) Show less -
Senior Esg Consultant & Sustainability Project ManagerCasa Azul Conteúdo E Design Para Sustentabilidade Jan 2024 - Jun 2024- Responsible for ESG communications and insights for Mercado Livre, including Integrated Reporting and development of sustainability narratives and content- Led the materiality review process and Integrated Reporting 2023 for Grupo XP, conducting executive interviews and in-depth research for strategic insights- Conducted research and scenario mapping for financial sector companies, such as Itaú -
Esg & SustainabilityLiberty Seguros (Brasil) Oct 2023 - Dec 2023- Management of the climate events strategy, overseeing mitigation processes and providing assistance to impacted communities.- Leadership in the ESG governance strategy, aligned with the agenda set forth by SUSEP (Superintendência de Seguros Privados) in regulation No. 666 and market guidelines such as UNEP FI PSI (Principles for Sustainable Insurance).- Project management for the review of sustainability risks, in collaboration with product, compliance, and risk management areas. -
Global Internal Communications DirectorLiberty Mutual Insurance May 2020 - Sep 2023+ Part-time Assignment on ESG Consulting (from March 2023): Supporting the ESG team in the integration of ESG considerations at Liberty Seguros Brazil under strong governance, as well as solid ESG management aligned to the agenda of SUSEP (Superintendência de Seguros Privados). Representing the ESG Liberty team at conferences and seminars, staying up-to-date with regulations, and researching emerging issues.- Plan, develop and manage internal communications strategy and programs for… Show more + Part-time Assignment on ESG Consulting (from March 2023): Supporting the ESG team in the integration of ESG considerations at Liberty Seguros Brazil under strong governance, as well as solid ESG management aligned to the agenda of SUSEP (Superintendência de Seguros Privados). Representing the ESG Liberty team at conferences and seminars, staying up-to-date with regulations, and researching emerging issues.- Plan, develop and manage internal communications strategy and programs for Liberty Mutual’s East (China, Hong Kong, India, Malaysia, Singapore, Thailand, Vietnam) and West (Brazil, Chile, Colombia, Ecuador, Ireland, Northern Ireland, Portugal, Spain) markets, ensuring the delivery of consistent but targeted messages to different segments of the employee audience and encouraging audience behavior beneficial to the company's success. - Lead a team of direct reports and consult and partner directly with the multi-country executive leadership.- Build connection through engagement and tools that enable a truly global communications practice with scale, efficiency, and the sharing of best practices across Liberty´s geographic markets.- Build effective relationships with senior business leaders to develop a deep understanding of the business and drive the key pillars of the global strategy into relevant communication initiatives. Show less -
Global Communications Senior ConsultantLiberty Mutual Insurance Mar 2018 - Apr 2020Grande Boston E Região, Estados Unidos- Lead development of internal communications strategies and programs for employee communications strongly linked to business strategy for Latin America and Western Europe- Oversee the internal and PR communications plan for Brazil, Chile, Colombia, Ecuador, Spain, Portugal and Ireland - Lead a multinational team of geographically dispersed global business communications professionals - Partner with internal stakeholders to assess, create and implement solutions for employee… Show more - Lead development of internal communications strategies and programs for employee communications strongly linked to business strategy for Latin America and Western Europe- Oversee the internal and PR communications plan for Brazil, Chile, Colombia, Ecuador, Spain, Portugal and Ireland - Lead a multinational team of geographically dispersed global business communications professionals - Partner with internal stakeholders to assess, create and implement solutions for employee engagement initiatives - Serve as trusted advisor to senior business leadership by providing ongoing internal communications counsel and support - Create integrated change management communications plan with change story and re-usable content for local activation- Develop communications strategies for M&A and other strategic projects Show less
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Strategy & Competitive Intelligence ConsultantLiberty Seguros (Brasil) Oct 2016 - Feb 2018- Development and positioning of Liberty Seguros Brazil´s new brand (Aliro Seguro), including visual identity and communication materials; - Training plan for the internal and external stakeholders;- Implementation and monitoring of the project pilot; - Providing analysis related to competitors data and market trends in support to business positioning and decision-making.
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Product Marketing SpecialistLiberty Seguros (Brasil) Mar 2016 - Sep 2016- Responsible to translate the business group marketing strategies into integrated marketing plans focusing on personal and commercial lines products- Positioning and messaging frameworks for sales department and brokers- Working with product and sales teams to create compelling content and messaging for all facets of internal & external marketing communications tools
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Branding And Advertising SpecialistLiberty Seguros (Brasil) Oct 2014 - Feb 2016- Development and production of corporate and product campaigns- Responsible for offline media plan on B2B and B2C channels- Follow up of metrics and media campaign performance and engagement- Implementation of storytelling of corporate campaign to digital environment, with contents to specific channels and online media pieces
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Senior Corporate Affairs AnalystLiberty Seguros (Brasil) Jan 2013 - Sep 2014- In charge of the management of social responsibility project- Create content strategies for Confederations Cup and World Cup Brazil- Responsible for reputation management strategies- Develop multimedia content for bloggers, journalists and social media platforms- Manage B2B and B2C content strategies- Drive content strategy for product content, marketing communications, emails and social media based on customer needs and business objectives - Participation in… Show more - In charge of the management of social responsibility project- Create content strategies for Confederations Cup and World Cup Brazil- Responsible for reputation management strategies- Develop multimedia content for bloggers, journalists and social media platforms- Manage B2B and B2C content strategies- Drive content strategy for product content, marketing communications, emails and social media based on customer needs and business objectives - Participation in international meetings about regional projects Show less
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Digital Marketing AnalystLiberty Seguros (Brasil) Jul 2010 - Dec 2012- Implement and manage the social media strategy in Brazil and consulting company in Latin America- Monitor the brand in an online environment- Develop marketing plans for widgets and social media promotions- Measurement and reporting of audience of websites and projects using digital tools like Google Analytics- Manage digital content- Develop projects of SEO and user experience- Planning of engagement and marketing campaigns for products- Participation in planning… Show more - Implement and manage the social media strategy in Brazil and consulting company in Latin America- Monitor the brand in an online environment- Develop marketing plans for widgets and social media promotions- Measurement and reporting of audience of websites and projects using digital tools like Google Analytics- Manage digital content- Develop projects of SEO and user experience- Planning of engagement and marketing campaigns for products- Participation in planning and management activation campaign of the World Cup 2014 sponsorship- Planning project of customer relationships in digital channels Show less
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Co-Creator, Co-Producer And Story ProducerSelf-Employed Dec 2016 - May 2017Co-creator, co-producer and story producer of the documentary web series exploring the limits of storytelling, with three women who never met each other, but have to tell one single story at the end.
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Content AssistantRede Social Guidu (Start-Up) Jan 2010 - Jun 2010- Study of layout and architecture of information of the site- Analysis of the competition and trends; - Editing and development of content to the site; - Strategic digital planning of the launch of the campaign.
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Editor/ Producer Of "Edição Extra"Faculdade Cásper Líbero Dec 2008 - Sep 2009- Production, screenplay and editing stories for TV
Caroline Arice Silva Skills
Caroline Arice Silva Education Details
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Governança Global E Formulação De Políticas Internacionais -
Future Studies & Trend Hunting -
Creative Thinking: Innovative Solutions To Complex Challenges -
Comunicação Digital -
Jornalismo
Frequently Asked Questions about Caroline Arice Silva
What company does Caroline Arice Silva work for?
Caroline Arice Silva works for Smartpr
What is Caroline Arice Silva's role at the current company?
Caroline Arice Silva's current role is VP de Sustentabilidade e Corporate and Public Affairs.
What is Caroline Arice Silva's email address?
Caroline Arice Silva's email address is ca****@****.com.br
What is Caroline Arice Silva's direct phone number?
Caroline Arice Silva's direct phone number is (888) 398*****
What schools did Caroline Arice Silva attend?
Caroline Arice Silva attended Pontifícia Universidade Católica De São Paulo, Istituto Europeo Di Design - Ied São Paulo, Harvard University, Universidade De São Paulo, Faculdade Cásper Líbero.
What are some of Caroline Arice Silva's interests?
Caroline Arice Silva has interest in Novas Tecnologias, Comunicação Digital, Marketing Esportivo, Mídias Sociais, Cinema E Vídeo, Publicidade Transmídia, Gestão De Reputação, Métricas, Branding, Gestão De Conteúdo.
What skills is Caroline Arice Silva known for?
Caroline Arice Silva has skills like Marketing Social, Social Media, Stakeholder Engagement, Social Media Strategy, Digital Strategy, Web Content, Blogging, Digital Media, Content Marketing, Corporate Communications, Brand Communication, Digital Marketing.
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