Carol Beeler Email & Phone Number

Orlando, Fl, Us

Orlando, Florida Area

Responsible for branding, marketing, public relations, internal and external communications and social media for U.S. Lawns. U.S. Lawns was founded in 1986, and is an industry leader with over 200 franchises servicing commercial customers nationwide. The combination of local commitment by our franchisees and strategic resources and support of the U.S. Lawns Home Office makes U.S. Lawns the unrivaled leader in the commercial landscape management industry. U.S. Lawns is ranked: #9 in… Show more Responsible for branding, marketing, public relations, internal and external communications and social media for U.S. Lawns. U.S. Lawns was founded in 1986, and is an industry leader with over 200 franchises servicing commercial customers nationwide. The combination of local commitment by our franchisees and strategic resources and support of the U.S. Lawns Home Office makes U.S. Lawns the unrivaled leader in the commercial landscape management industry. U.S. Lawns is ranked: #9 in Landscape Management's Top 150 #16 in Lawn & Landscape’s Top 100 #14 in Snow Magazine’s Top 100U.S. Lawns was featured in:U.S.A. Today & World Franchising Network list of Top 50 Franchises for Military Veterans MilitaryFriendlyFranchising.com list of Military Friendly Franchises Franchise Business Review’s Top 50 Franchise for Franchisee SatisfactionFranchise Business Review’s Veterans & Franchising Top 100 Companies for VetsLandscape Management’s Top 25 Leaders by Service Segment Top 50 Franchises You Can Launch For Less Than $50KEntrepreneur’s 75 Franchises Giving Back to Veteranswww.uslawns.com Show less

SummaryExtensive experience in branding (internal and external), strategic planning, public relations and marketing, creating solutions for organizations of all sizes.SpecialtiesInternal and external branding; Strategic planning, public relations and marketing; Contract and budgeting analysis; Creating solutions for restricted budgets; Executive and management partnership and support, marketing leadership and management.

Helped build the hospitality brand for Ginn Resorts and Communities. Conceptualized, planned and developed sales and marketing plans and materials for multiple luxury resorts. Managed budget process, communication and materials for publications and on-line advertising. Consulted and collaborated with executive management and internal clients to determine marketing needs that meet or exceed management’s occupancy and revenue goals. Partnered with internal and external creative and media buying… Show more Helped build the hospitality brand for Ginn Resorts and Communities. Conceptualized, planned and developed sales and marketing plans and materials for multiple luxury resorts. Managed budget process, communication and materials for publications and on-line advertising. Consulted and collaborated with executive management and internal clients to determine marketing needs that meet or exceed management’s occupancy and revenue goals. Partnered with internal and external creative and media buying groups to improve, evaluate and update messages and materials as needed for special promotions, expos and market trends. Collaborated daily with legal department on all trademark and legal issues related to marketing materials, special events and sweepstakes. Developed corporate style guide for Ginn, resulting in brand consistency. Show less

Helped build and define the Magic brand. Developed and managed marketing budgets, media plans and creative process for marketing materials, including collateral, print media, web content, TV, radio, signage and outdoor for three RDV Sports teams and RDV Sportsplex. Negotiated all media contracts, evaluated proposals, tracked success and made adjustments as needed to maximize return on investment. Partnered with NBA legal department on sweepstakes and special promotions. Wrote and edited copy… Show more Helped build and define the Magic brand. Developed and managed marketing budgets, media plans and creative process for marketing materials, including collateral, print media, web content, TV, radio, signage and outdoor for three RDV Sports teams and RDV Sportsplex. Negotiated all media contracts, evaluated proposals, tracked success and made adjustments as needed to maximize return on investment. Partnered with NBA legal department on sweepstakes and special promotions. Wrote and edited copy and managed creative for marketing, sponsorship sales and special event materials. Assisted in development of Season Ticket Holder events, fan events and special events as well as follow-up customer satisfaction surveys. Mentored interns and staff. Served as member of Orlando Magic Youth Foundation Grant & Scholarship Committee, which reviewed non-profit organizations’ grant applications, including review of all financials. Served on Best Practices research committee, speaker’s bureau and Crisis Management Team. Show less