You're a technology business, you're great at tech, and great at talking about tech. But do you struggle when it comes to explaining the business value you deliver? You've got fabulous products, but what the market wants to buy is outcomes, value and benefits. As a speaker and communication expert, I help tech companies understand how to translate from tech talk to business value. I help you get from 'What' to 'So What'. How I can help you• Engaging and insightful keynote talk - I can deliver a speech or workshop at your next event, engaging your team with insights about communication for tech companies, sharing real-world approaches and stories and lots of practical tips.• Uncover your value - I can help you understand and articulate a clear, customer-focused value proposition, and compare it against what you’re actually telling your audience at the moment. • Communicate with your audience – I’ll help you communicate your value message consistently across the 10 key forms of business communication. (Get in touch if you want to ask me what they are!)What makes me a business communication expert?I spent over 30 years working in sales, marketing and executive leadership roles for IBM and Toshiba - two powerhouse tech multinationals – where I saw lots of great communication and even more that was awful. I’m also a writer and linguist with a love of language, translation and effective communication. So I worked out what the biggest issues were and a methodology to overcome them. I put it all into a book that became an Amazon #1 seller in the category of ‘Business Writing’. Here’s just one of the testimonials about the book, from the Sales and Marketing Director of a software development company: ‘Can’t recommend this enough. You’ll learn the process that Carol took us through in our business. After working with Carol, our business was able to get to the heart of the value we offer our clients’. If you want more proof, check out the case studies and testimonials from my very happy clients on my website www.words2win.com.au - like this one for the marketing manager of an access control company:‘EngagingWords2Win to develop a long-term schedule and produce written content monthly, enabled me to focus on the company’s marketing strategy and expand our tactical initiatives.’The bottom lineNo-one buys something they don't understand, so effective communication is a must-have. I’m the expert in business communication for tech companies, and I will help you find the Words2Win.
