Carol Betts

Carol Betts Email and Phone Number

Product Marketing Expert | Creating communications that simplify the value story @ Marketing Options, LLC
Carol Betts's Location
Dayton Metropolitan Area, United States, United States
About Carol Betts

Carol Betts is a Product Marketing Expert | Creating communications that simplify the value story at Marketing Options, LLC. They possess expertise in digital marketing, marketing strategy, social media, email marketing, marketing and 45 more skills. Colleagues describe them as "I've had the pleasure of working with Carol on a number of projects associated with our digital product offerings. She made several presentations to clients on my behalf and also took the time out of her busy schedule to provide me some customized training. Carol has excellent interpersonal skills which is critical in her daily interaction with internal and external clients.We, at the Berry Company, are fortunate to have her as a key contributor to our tranformational efforts as we become the "leads leader" for the local business community.", "I've worked with Carol Betts for over 9 years as a business partner. During that time I've witnessed her professionalism and marketing ability. She has superb presentation skills and utilizes this skill to support sales initiatives, training and product launches. She exhibits good analytical skills and the ability to solve business problems. I highly recommend Carol to any company that needs a solid marketing professional with the ability to move ahead and tackle new challenges. She is a delight to work with!", and "During Carol's tenure as an Account Strategist for me she did a superior job of anticipating our customers needs, delivering on their requirements and ensuring that our customers received the highest level of service. Carol utilized good judgement in a first level managers role regarding what she could do on her own and understanding what issues needed to be escalated to the next level. She was willing to surface issues and do so in an appropriate and professional manner. She handled herself with confidence with employees, peers, publishers and clients."

Carol Betts's Current Company Details
Marketing Options, LLC

Marketing Options, Llc

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Product Marketing Expert | Creating communications that simplify the value story
Carol Betts Work Experience Details
  • Marketing Options, Llc
    Principal, Managing Partner
    Marketing Options, Llc 2020 - Present
    Dayton, Oh, Us
  • Elevance Health
    Marketing Manager, Product And Digital Marketing
    Elevance Health Nov 2020 - Oct 2021
    Indianapolis, Indiana, Us
    Develop value positioning and integrated marketing strategies for Elevance Health's behavioral health & wellness products.
  • Elevance Health
    Marketing Manager, Specialty Products
    Elevance Health Oct 2014 - Nov 2020
    Indianapolis, Indiana, Us
    Supports enterprise marketing initiatives for Dental, Vision, Life and Disability for group and individual lines of business. Responsible for assisting in the development of product marketing strategies and ensuring the marketing strategy aligns with the enterprise-wide strategy. Helps build and deliver on the tactics of market-specific, product-marketing plans. Serves as a single point of contact on marketing issues and resolution for assigned products and markets. Coordinates the development and review of communication materials with appropriate resources. Leads development and distribution of marketing collateral to support marketing plans including communications and tools for sales, brokers and members. This includes a mixture of digital and traditional print strategies including video, email and social media. Manages print/collateral budget for specified markets. Provides leadership and direction to marketing support and creative staff. Coordinates with public relations to support marketing initiatives. Collects and analyzes market and book of business data.
  • Elevance Health
    Senior Digital Project Manager
    Elevance Health Mar 2012 - 2020
    Indianapolis, Indiana, Us
    Responsible for providing creative guidance on digital media projects and facilitating all steps of marketing communication workflows for large, high profile digital marketing programs. Reviews requests taking into account various factors (user experience, brand guidelines, budget, etc.), and recommends digital communication solutions (websites, Flash demos, web banners, email newsletters, interactive PDFs, multimedia animations, movies, microsites, social media, etc.) as appropriate.
  • Lastar, Inc
    Segment Market Manager - Healthcare
    Lastar, Inc Sep 2010 - Feb 2012
    Us
    Responsibility to own, manage and grow the Healthcare segment. Conduct market research to refine unmet customer needs within target segment. Assess market potential, define business objectives, establish market strategies, create benchmarking studies, and analyze data to provide recommendations on positioning within the marketplace. Prepare Business Case and build ramp in segment market through targeted messaging, testing and alignment. Assist in Strategic Planning efforts through research, data analysis case studies, etc.
  • The Berry Company/Local Insight Media
    Senior Digital Product Manager
    The Berry Company/Local Insight Media Mar 2009 - Sep 2010
    Responsible for product development and management of digital media products. Managed strategic partnerships with digital product and service companies, and measure performance against scorecard metrics. Analyze online media trends and identify product enhancement and pricing strategies. Responsible for Profit and Loss performance of product lines. Develop sales and product training, collateral, and promotional programs.Selected Accomplishments:Product & Brand management of digital products responsible for over $45 million in annual revenue.Led market launch of digital product line into 450+ new markets including pricing & branding strategy, training, and collateral.Managed customer website portals to effectively support product line and engage user communities to drive traffic and advertising revenue.Worked with IT, Operations and Fullfillment to build, execute and support system requirements.Digital Product Strategist, 11/2007 to 4/2009Directed team of product & brand managers responsible for online media products including: internet yellow pages, websites, local search, video. Responsible for new product development, P&L management and forecasts.Subject Matter Expert providing product support and direction for Sales and Training personnel. Identified and created new product sales and collateral content.Developed digital pricing strategy for new product lines.Managed customer relationships & promotions for digital product lines and profitability. Selected Accomplishments:Directed re-launch of revised website product lines and local search products.Directed design & deployment of new landing page product.Directed migration of 500+ markets to new product line, including pricing strategy, system modifications, sales training and marketing collateral to support product rollout.
  • The Berry Company
    Digital Product Strategist
    The Berry Company Nov 2007 - Sep 2010
    Mange team responsible for product management of online media products. Analyzes online media trends and identifies product enhancement and pricing strategies. New product P & L forecast. SME for Sales and Training personnel product support. Identifies needed product sales collateral and content. Develops Internet pricing strategy based on analysis of industry models and value proposition.
  • The Berry Company/At&T
    Internet Product Manager
    The Berry Company/At&T Jan 2007 - Nov 2007
    Managed Product development and lifecycle of online media products.Responsible for establishing rates and overall pricing strategy. Managed vendors and billing for all products as well as developing sales and product training, and collateral.
  • Local Insight Media
    Senior Product Manager, Digital
    Local Insight Media Sep 2006 - Sep 2007
  • At&T/The Berry Company
    Print Product Team Leader
    At&T/The Berry Company Feb 2004 - Aug 2006
    Managed team of Products Analysts responsible for existing core product line and new product development in both Print and Internet. Development of business cases for new expansion markets and Hispanic directories. Build partnerships with online advertising portals to cross sell targeted products. Oversee Analyst’s delivery of product proposals and training to our various clients to ensure strong customer satisfaction.
  • At&T/The Berry Company
    Account Strategist/Team Leader
    At&T/The Berry Company Nov 1994 - Jan 2004
    Managed team of seven Account Coordinators who served as the primary sales and marketing contact for National Yellow Page accounts. Worked with account team to apply marketing principles and to research client opportunities. Responsible for stimulating account growth through pro-active efforts. Accountable for assisting new and existing clients in the formulation of marketing strategy. Assist in research, preparation and presentation of special marketing projects. Responsible for providing account team with “added value” marketing for major account reviews.
  • The Berry Company
    Product Analyst
    The Berry Company Oct 2000 - Feb 2004
    Managed new and existing core product lines and product launch strategies. Developed business cases for new product proposals and developed associated product specifications and procedures. Created and delivered training to sales reps for new and existing products. Supported value story through use of tracking numbers, testimonials, collateral and ROIs. Managed product website serving the national sales channel.
  • Berry Network, Inc.
    Account Executive
    Berry Network, Inc. Nov 1994 - Jan 1999
    Primary sales and marketing contact for national clients. Coordinated media buys for clients with outside publishers and vendorsPrepared advertising program solicitations and identified best pricing programs to optimize budget.Analyzed and communicated demographic and market research information to clients for media planning and budgeting. Designed and coordinated development of ad copy with Creative Department for production of artwork and materials. Developed promotional brochures and presentation materials. Responsible for producing and managing contracts. TechnologySoftware: Microsoft Office Products: Excel, Word, Powerpoint, Access.Web/Multimedia: Dreamweaver, Photoshop

Carol Betts Skills

Digital Marketing Marketing Strategy Social Media Email Marketing Marketing Product Marketing Disability Insurance Life Insurance Social Media Marketing Digital Media Digital Strategy Integrated Marketing Communications Planning Project Management Management Crm Sem Direct Marketing Account Management Product Management Advertising Product Development Leadership Strategic Partnerships Market Research Competitive Analysis Seo Media Planning B2b Integrated Marketing User Experience Training Google Adwords Sales Ppc Brand Management Marketing Research Segmentation Marketing Management Analytics Digital Project Management Analysis Web Analytics Copywriting Pricing Forecasting Product Launch Salesforce.com Google Analytics Customer Relationship Management Exacttarget

Carol Betts Education Details

  • Ohio University
    Ohio University
  • Carroll High School
    Carroll High School
  • Franklin University
    Franklin University
    Emarketing

Frequently Asked Questions about Carol Betts

What company does Carol Betts work for?

Carol Betts works for Marketing Options, Llc

What is Carol Betts's role at the current company?

Carol Betts's current role is Product Marketing Expert | Creating communications that simplify the value story.

What is Carol Betts's email address?

Carol Betts's email address is cb****@****iew.org

What is Carol Betts's direct phone number?

Carol Betts's direct phone number is +193797*****

What schools did Carol Betts attend?

Carol Betts attended Ohio University, Carroll High School, Franklin University.

What are some of Carol Betts's interests?

Carol Betts has interest in Children, Economic Empowerment, Environment, Animal Welfare, Arts And Culture, Health.

What skills is Carol Betts known for?

Carol Betts has skills like Digital Marketing, Marketing Strategy, Social Media, Email Marketing, Marketing, Product Marketing, Disability Insurance, Life Insurance, Social Media Marketing, Digital Media, Digital Strategy, Integrated Marketing Communications Planning.

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