Carol Betts Email and Phone Number
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Carol Betts is a Product Marketing Expert | Creating communications that simplify the value story at Marketing Options, LLC. They possess expertise in digital marketing, marketing strategy, social media, email marketing, marketing and 45 more skills. Colleagues describe them as "I've had the pleasure of working with Carol on a number of projects associated with our digital product offerings. She made several presentations to clients on my behalf and also took the time out of her busy schedule to provide me some customized training. Carol has excellent interpersonal skills which is critical in her daily interaction with internal and external clients.We, at the Berry Company, are fortunate to have her as a key contributor to our tranformational efforts as we become the "leads leader" for the local business community.", "I've worked with Carol Betts for over 9 years as a business partner. During that time I've witnessed her professionalism and marketing ability. She has superb presentation skills and utilizes this skill to support sales initiatives, training and product launches. She exhibits good analytical skills and the ability to solve business problems. I highly recommend Carol to any company that needs a solid marketing professional with the ability to move ahead and tackle new challenges. She is a delight to work with!", and "During Carol's tenure as an Account Strategist for me she did a superior job of anticipating our customers needs, delivering on their requirements and ensuring that our customers received the highest level of service. Carol utilized good judgement in a first level managers role regarding what she could do on her own and understanding what issues needed to be escalated to the next level. She was willing to surface issues and do so in an appropriate and professional manner. She handled herself with confidence with employees, peers, publishers and clients."
Marketing Options, Llc
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Principal, Managing PartnerMarketing Options, Llc 2020 - PresentDayton, Oh, Us -
Marketing Manager, Product And Digital MarketingElevance Health Nov 2020 - Oct 2021Indianapolis, Indiana, UsDevelop value positioning and integrated marketing strategies for Elevance Health's behavioral health & wellness products. -
Marketing Manager, Specialty ProductsElevance Health Oct 2014 - Nov 2020Indianapolis, Indiana, UsSupports enterprise marketing initiatives for Dental, Vision, Life and Disability for group and individual lines of business. Responsible for assisting in the development of product marketing strategies and ensuring the marketing strategy aligns with the enterprise-wide strategy. Helps build and deliver on the tactics of market-specific, product-marketing plans. Serves as a single point of contact on marketing issues and resolution for assigned products and markets. Coordinates the development and review of communication materials with appropriate resources. Leads development and distribution of marketing collateral to support marketing plans including communications and tools for sales, brokers and members. This includes a mixture of digital and traditional print strategies including video, email and social media. Manages print/collateral budget for specified markets. Provides leadership and direction to marketing support and creative staff. Coordinates with public relations to support marketing initiatives. Collects and analyzes market and book of business data. -
Senior Digital Project ManagerElevance Health Mar 2012 - 2020Indianapolis, Indiana, UsResponsible for providing creative guidance on digital media projects and facilitating all steps of marketing communication workflows for large, high profile digital marketing programs. Reviews requests taking into account various factors (user experience, brand guidelines, budget, etc.), and recommends digital communication solutions (websites, Flash demos, web banners, email newsletters, interactive PDFs, multimedia animations, movies, microsites, social media, etc.) as appropriate. -
Segment Market Manager - HealthcareLastar, Inc Sep 2010 - Feb 2012UsResponsibility to own, manage and grow the Healthcare segment. Conduct market research to refine unmet customer needs within target segment. Assess market potential, define business objectives, establish market strategies, create benchmarking studies, and analyze data to provide recommendations on positioning within the marketplace. Prepare Business Case and build ramp in segment market through targeted messaging, testing and alignment. Assist in Strategic Planning efforts through research, data analysis case studies, etc. -
Senior Digital Product ManagerThe Berry Company/Local Insight Media Mar 2009 - Sep 2010Responsible for product development and management of digital media products. Managed strategic partnerships with digital product and service companies, and measure performance against scorecard metrics. Analyze online media trends and identify product enhancement and pricing strategies. Responsible for Profit and Loss performance of product lines. Develop sales and product training, collateral, and promotional programs.Selected Accomplishments:Product & Brand management of digital products responsible for over $45 million in annual revenue.Led market launch of digital product line into 450+ new markets including pricing & branding strategy, training, and collateral.Managed customer website portals to effectively support product line and engage user communities to drive traffic and advertising revenue.Worked with IT, Operations and Fullfillment to build, execute and support system requirements.Digital Product Strategist, 11/2007 to 4/2009Directed team of product & brand managers responsible for online media products including: internet yellow pages, websites, local search, video. Responsible for new product development, P&L management and forecasts.Subject Matter Expert providing product support and direction for Sales and Training personnel. Identified and created new product sales and collateral content.Developed digital pricing strategy for new product lines.Managed customer relationships & promotions for digital product lines and profitability. Selected Accomplishments:Directed re-launch of revised website product lines and local search products.Directed design & deployment of new landing page product.Directed migration of 500+ markets to new product line, including pricing strategy, system modifications, sales training and marketing collateral to support product rollout.
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Digital Product StrategistThe Berry Company Nov 2007 - Sep 2010Mange team responsible for product management of online media products. Analyzes online media trends and identifies product enhancement and pricing strategies. New product P & L forecast. SME for Sales and Training personnel product support. Identifies needed product sales collateral and content. Develops Internet pricing strategy based on analysis of industry models and value proposition.
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Internet Product ManagerThe Berry Company/At&T Jan 2007 - Nov 2007Managed Product development and lifecycle of online media products.Responsible for establishing rates and overall pricing strategy. Managed vendors and billing for all products as well as developing sales and product training, and collateral.
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Senior Product Manager, DigitalLocal Insight Media Sep 2006 - Sep 2007
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Print Product Team LeaderAt&T/The Berry Company Feb 2004 - Aug 2006Managed team of Products Analysts responsible for existing core product line and new product development in both Print and Internet. Development of business cases for new expansion markets and Hispanic directories. Build partnerships with online advertising portals to cross sell targeted products. Oversee Analyst’s delivery of product proposals and training to our various clients to ensure strong customer satisfaction.
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Account Strategist/Team LeaderAt&T/The Berry Company Nov 1994 - Jan 2004Managed team of seven Account Coordinators who served as the primary sales and marketing contact for National Yellow Page accounts. Worked with account team to apply marketing principles and to research client opportunities. Responsible for stimulating account growth through pro-active efforts. Accountable for assisting new and existing clients in the formulation of marketing strategy. Assist in research, preparation and presentation of special marketing projects. Responsible for providing account team with “added value” marketing for major account reviews.
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Product AnalystThe Berry Company Oct 2000 - Feb 2004Managed new and existing core product lines and product launch strategies. Developed business cases for new product proposals and developed associated product specifications and procedures. Created and delivered training to sales reps for new and existing products. Supported value story through use of tracking numbers, testimonials, collateral and ROIs. Managed product website serving the national sales channel.
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Account ExecutiveBerry Network, Inc. Nov 1994 - Jan 1999Primary sales and marketing contact for national clients. Coordinated media buys for clients with outside publishers and vendorsPrepared advertising program solicitations and identified best pricing programs to optimize budget.Analyzed and communicated demographic and market research information to clients for media planning and budgeting. Designed and coordinated development of ad copy with Creative Department for production of artwork and materials. Developed promotional brochures and presentation materials. Responsible for producing and managing contracts. TechnologySoftware: Microsoft Office Products: Excel, Word, Powerpoint, Access.Web/Multimedia: Dreamweaver, Photoshop
Carol Betts Skills
Carol Betts Education Details
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Ohio University -
Carroll High School -
Franklin UniversityEmarketing
Frequently Asked Questions about Carol Betts
What company does Carol Betts work for?
Carol Betts works for Marketing Options, Llc
What is Carol Betts's role at the current company?
Carol Betts's current role is Product Marketing Expert | Creating communications that simplify the value story.
What is Carol Betts's email address?
Carol Betts's email address is cb****@****iew.org
What is Carol Betts's direct phone number?
Carol Betts's direct phone number is +193797*****
What schools did Carol Betts attend?
Carol Betts attended Ohio University, Carroll High School, Franklin University.
What are some of Carol Betts's interests?
Carol Betts has interest in Children, Economic Empowerment, Environment, Animal Welfare, Arts And Culture, Health.
What skills is Carol Betts known for?
Carol Betts has skills like Digital Marketing, Marketing Strategy, Social Media, Email Marketing, Marketing, Product Marketing, Disability Insurance, Life Insurance, Social Media Marketing, Digital Media, Digital Strategy, Integrated Marketing Communications Planning.
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