Carol-Ann Boissy Email & Phone Number

Los Angeles Metropolitan Area

Santa Clarita, California, United States

• Ran influencer marketing campaigns from strategy to execution in addition to handling travel logistics/bookings and hosting influencer groups and VIP guests onboard cruise voyages.
• Updated and automated internal systems for managing and tracking influencer campaigns and travel details (cruise booking, flights, ground travel, etc.) using AirTable and JotForm
• Managed influencer agency in the outreach, negotiation, and execution of influencer partnerships
• Built and executed influencer campaigns and strategies including creating work timelines, drafting contracts and briefs, leading brand familiarization calls, reviewing and approving content, and reporting on results
• Organized internal influencer digital assets and assisted in establishing a system for tracking the completion of content and ensuring its proper usage across the organization
• Planned and led onboard events for influencers and coordinated with cruise personnel to facilitate influencer content creation

Boston, Massachusetts, United States

• Led and executed comprehensive evergreen, seasonal, and product-focused social media, and influencer strategy. Yearly social and influencer program included:
• 2 keystone influencer campaigns with 25+ creators supported by bespoke and curated social content during peak seasons (average 10M+ impressions each and 7% engagement rate)
• 6+ occasion/holiday-focused mini-campaigns with 2-5 influencers and campaign-relevant social content (ex: Black History Month, Mother’s Day, Father’s Day etc.)
• 10+ individual evergreen influencer partnerships typically resulting in an average of 5 social assets averaging upwards of 5% engagement rate
• Regular celebrity partnerships with personalities in/near the BevAlc space with the most successful resulting in over 20M impressions (ex; Kendall Jenner/818 Tequila, Bryan Cranston & Aaron Paul/Dos Hombres Tequila etc.)
• Social brand partnerships with BevAlc partners and brands in relevant adjacent marketing verticals garnering millions of social engagements (ex: Diageo, Pernod, Netflix, Cameo, Mubi, Viski Craft etc.)

Carlsbad, California

• Revamped and applied new strategy to the social and content program in addition to creating a brand-new brand ambassador program dubbed The LEGOLAND Creator Network.
• Transformed the existing outdated blogger program to the LEGOLAND Creator Network adding new parameters and expanding to influencer and content creators of all types doubling the size of the creator database
• Managed social content calendar, introducing new guidelines for UGC content, in-house content, and a regular influx of influencer content, resulting in an engagement increase of ~40% over previously used brand.
• Organized and ran several influencer previews to promote seasonal park events and new offerings with an average of 40+ creators in attendance, resulting in hundreds of social assets featuring the brand/event and.
• Managed paid social campaigns, regular content boosts and amplified park news and event-related content with paid social support
• Led community management, regularly engaging with social comments and supporting Customer Care team with customer service requests and organized and maintained UGC content library

San Diego County, California, United States

• Managed social media team in the execution of evergreen and seasonal content creation, influencer strategy, and management of over 300 influencer relationships and supported marketing team in cross-promotional.
• Maintained monthly social media content calendar producing digital assets and photos for social usage with the support of the creative team
• Led influencer strategy managing research/vetting, outreach, negotiation, content review/approval, and quarterly influencer budget
• Maintained UGC content library and influencer database of 300+ influencer contacts, keeping information up to date and managing relationships
• Designed, sourced/curated, and sent out 10+ (1-2 per quarter) themed and/or product-focused PR packages to lists of 150+ influencers and content creators
• Managed regular product send-outs and refills for influencers, brand ambassadors, and affiliates

Greater San Diego Area

Provided customer service via phone, email and social media platformsAudited customer service agent's calls for quality assurance & delivered feedback to agents

San Diego

Carlsbad, CA

Community Management:Orchestrated and upheld the online presence of clients day-to-day, fostering strong community engagement.Content Creation:Spearheaded the creation and curation of compelling social media content across social platforms, with a focus on producing impactful graphics and short video projects.Paid Social:Designed and executed strategic.

Greater San Diego Area

Provided customer service via phone, email and social media platformsAudited customer service agent's calls for quality assurance & delivered feedback to agents

Bachelor Of Communication, Communication And Media Studies, Graduated Cum Laude

Communication And Media Studies

Education record