Carol B Phillips Email and Phone Number
Carol B Phillips work email
- Valid
- Valid
- Valid
Carol B Phillips personal email
- Valid
Carol B Phillips phone numbers
I have devoted my entire career to using customer data to inspire creation of powerful marketing strategies and ideas to help companies grow. I am an expert at applying the evolving methods and tools of market research to address real business problems that can be solved through stronger marketing. WHAT I’M BEST KNOWN FOR…► SPEARHEADING REMARKABLE BRAND TRANSFORMATIONSBrands are my passion, and helping brands evolve to meet changing customer demands is what makes me get up in the morning. Look to us as a partner that can help you experiment with progressive ideas, shift mindsets, maximize impact, and empower brand transformation. We ask the tough questions, and encourage clients to take intelligent risks. Brand Amplitude is an independent marketing consultancy with expertise in using customer insights to develop brand architecture and growth strategies for consumer, e-commerce, healthcare, and financial services brands.►DRIVING RAPID GROWTH We bring an outsiders' ability to challenge the status quo and accelerate brand evolution. ►INSPIRING DISRUPTIONAs an instructor at the University of Notre Dame for 15 years, I earned high accolades from students and helped design a marketing core curriculum built around three key pillars of brand strategy - a deep understanding of customers and prospects, an appreciation for competitive activities and strengths and an honest assessment of one's own business strengths and vulnerabilities. The three-circle approach identifies opportunities and threats and helps companies focus on where they have the greatest leverage..► INSPIRING DIVERSE AUDIENCES As a thought leader and marketing strategist, I have been invited to speak publicly at dozens of industry events on diverse topics, from generational marketing to market disruption. With companies becoming ever more reliant on data analytics, I am currently focused on how to embed voice of the customer insights into their dashboards. True innovation requires listening to what customers say, not just watching what they do. . I am looking forward to my next challenge and am on LinkedIn to strengthen business relationships. Please feel free to contact me via email at carol@brandamplitude.com.
-
President And FounderBrand Amplitude, Llc 2002 - PresentRemoteBrand Amplitude has served over 100 clients in its nearly 20 years since start-up. Our small group of consulting partners and full-time research experts works virtually to design, manage and interpret custom research and translate findings into business strategies. We have evolved from our beginnings as the expert in hybrid qualitative/quantitative research and online focus groups to meet changing market needs with a robust offering of insights methods, brand development consulting and training workshops. Our current passion is embedding voice of the customer methods to balance what has become an overreliance on data analytics for insights. Listening to customers is the greatest source of ideas for innovation. Our business success is based on client referrals, thought leadership, solid brand strategy frameworks and toolkits, and our ability to custom design and right-size solutions that gain client confidence.
-
Instructor, MarketingUniversity Of Notre Dame - Mendoza College Of Business Jan 2003 - May 2017Notre Dame, InI served as Adjunct faculty in Notre Dame's prestigious business school for over 15 years where I proudly instructed courses in Principles of Marketing, Brand Strategy and Services Marketing for both MBA and undergraduate students. I designed these courses from scratch based on my extensive professional experience in the advertising and marketing space, as an advertising executive, corporate communications director and leader of an independent consulting firm, Brand Amplitude. One of my courses was adopted into the MBA curriculum at the University of California Berkeley’s Haas School of Business and many of my frameworks are now taught at other universities around the country. Understanding the importance of real world experience, I engaged outside sponsor for student projects. These included AMC Theatres, Millicom, Whirlpool, TireRack, and the Art Institute of Chicago among others. These projects gave students the opportunity to interact with industry stakeholders and gain valuable hands-on experience in brand development and marketing strategy. -
Director Brand CommunicationsWhirlpool 2000 - 2001Benton Harbor, Michigan AreaRecruited for my expertise in branding, I developed the marketing strategy for a multimillion-dollar integrated consumer communications program while managing three direct reports. My team and I implemented the first corporate data mining project to identify customer segments and created cross-sell programs. We evolved our strategy to build a customer-driven approach across all verticals including television.I also contributed to the launch of “The Duet,” the first U.S. front-loading washer/dryer pair, among Whirlpool’s most successful product launches to-date. -
Partner, General ManagerDialogos 2000 - 2001BostonAs a member of the executive management team, I led a multi-office engagement with Apple focused on launching retail stores, including a million-dollar-plus CRM engagement with Applestore.com. With the support of my five-person consulting team, we developed a successful regional marketing portfolio in addition to our Apple engagement.
-
Vp Of Marketing And Co-FounderAtmadison.Com 1999 - 2000San FranciscoWithin nine months. I helped grow this start-up dot com business to 12 employees with 10 clients. I designed a business plan and secured over a million dollars in VC funding. We provided digital advertising agency services to companies budgeting less than $5M annually. As co-founder, I served as the face of the company and built strategic partnerships with Leo Burnett/Starcom (media), ZFPartners Advertising (creative), and Lanyap Direct Marketing. -
Senior Vp, Group Account Director, Nextel CommunicationsMullen Advertising And Public Relations 1996 - 1997Wenham, MaAn opportunity to use quantitative analysis to guide our marketing strategy, I built a model to evaluate advertising spending, sales force longevity, and competitive spending to determine which elements were contributing the most to sales growth by market. I directed the agency team that positioned and launched the entire Nextel brand, delivering over one million new high-value business customers in just 12 months and solidifying Nextel as the nation’s largest all-digital wireless carrier at the time. -
Vp, Account Director, Ameritech Consumer Services, HeinzLeo Burnett 1984 - 1995ChicagoAnticipating industry-wide regulatory changes, I built client trust by pitching a marketing strategy based on a newly deregulated market. This led to the team capturing a multimillion-dollar consumer advertising account for the Midwest’s largest local telephone services company.Serving as VP and account supervisor for the Heinz Ketchup account, I delivered category growth by designing a strategy to target teenage end users. This effort arrested a three-year category slide and grew the Heinz share of the $600 million ketchup category to a record high. Our commercials were awarded a Gold Lion at the Cannes Film Festival.
Carol B Phillips Education Details
-
Industrial/Organizational Psychology -
Psychology
Frequently Asked Questions about Carol B Phillips
What company does Carol B Phillips work for?
Carol B Phillips works for Brand Amplitude, Llc
What is Carol B Phillips's role at the current company?
Carol B Phillips's current role is Happily Retired!.
What is Carol B Phillips's email address?
Carol B Phillips's email address is cp****@****ide.com
What is Carol B Phillips's direct phone number?
Carol B Phillips's direct phone number is +126951*****
What schools did Carol B Phillips attend?
Carol B Phillips attended Michigan State University, Florida Southern College.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial