In my current capacity, I am entrusted with shaping an innovative sales and marketing strategy that harmonizes seamlessly with the overarching business objectives meticulously outlined by the General Managers and Senior Management team. My multifaceted responsibilities span a range of pivotal functions that collectively contribute to the triumph and profitability of our hotels. Crucial facets of my role encompass:Strategic Sales AdvancementMarket Insight and Expansion: Comprehensive… Show more In my current capacity, I am entrusted with shaping an innovative sales and marketing strategy that harmonizes seamlessly with the overarching business objectives meticulously outlined by the General Managers and Senior Management team. My multifaceted responsibilities span a range of pivotal functions that collectively contribute to the triumph and profitability of our hotels. Crucial facets of my role encompass:Strategic Sales AdvancementMarket Insight and Expansion: Comprehensive Sales Strategy: Devising and enacting a dynamic and perpetual selling strategy that extends its impact across all facets of the hotel, including rooms, F&B, and M&E. The overarching objective is to steer sustainable profit growth.Agile AdaptationStrategic Contract Management.Leadership and CoordinationNurturing Client RelationshipsDatabase Optimization.Competitor InsightEmpowerment of TeamsCollaboration with Management.Strategic Alliances and Sponsorships: Cultivating strong relationships with existing and potential partners, including entities like the Federation of Sport, Olympic Federations, and Fingal Chamber of Commerce, to elevate brand visibility and enhance services.Oversight of Marketing Endeavours: I bear responsibility for both internal and external marketing efforts, ensuring strict adherence to IHG's brand standards as outlined by IHG brand central.Digital Landscape NavigationReporting and Assessment: Overseeing the creation, review, and implementation of action plans, generating monthly sales reports against targets.Continuous Learning and Advancement: Expanding the Client Base.Strategic Vision and Problem-Solving: Leadership Excellence Strategic Partnerships: In essence, my role embodies dynamic leadership, strategic finesse, and a proactive commitment to realizing excellence in sales and marketing. My focus rests on nurturing growth, cultivating innovation, and fostering collaboration across all fronts. Show less

Responsible for the sales & marketing function for - The Spencer Hotel www.thespencerhotel.com in Dublin’s Financial & Theatre district, also next door to many of the World’s leading tech. companies; the Morgan in the City Centre www.themorgan.com & the strategically located Beacon www.thebeaconhoteldublin.com, close to the M50 & Sandyford & offering a natural stop over for further onward travel within Ireland. All our properties are equipped for the business traveller, as well as a leisure… Show more Responsible for the sales & marketing function for - The Spencer Hotel www.thespencerhotel.com in Dublin’s Financial & Theatre district, also next door to many of the World’s leading tech. companies; the Morgan in the City Centre www.themorgan.com & the strategically located Beacon www.thebeaconhoteldublin.com, close to the M50 & Sandyford & offering a natural stop over for further onward travel within Ireland. All our properties are equipped for the business traveller, as well as a leisure trip & offer full meetings & events facilities, destination dining & cocktail bars, as well as fitness and spa facilities. I am a award winning hospitality professional with 20 years’ experience in Ireland & beyond and has successfully driven revenue growth & transformation in all of her roles to date. Show less

I am an innovative and experienced Sales and Marketing Professional, consistently delivering results despite variable economic cycles. Expert in the hospitality industry, with a great network of contacts, coupled with the personal drive and tenacity to tactically grow revenue and lead teams to overall success.In October 2011, The Clarion & I were featured as part of the TV3 show "The Apprentice", as part of the Cadbury's task. In September 2007 the Hotel & Restaurant Times… Show more I am an innovative and experienced Sales and Marketing Professional, consistently delivering results despite variable economic cycles. Expert in the hospitality industry, with a great network of contacts, coupled with the personal drive and tenacity to tactically grow revenue and lead teams to overall success.In October 2011, The Clarion & I were featured as part of the TV3 show "The Apprentice", as part of the Cadbury's task. In September 2007 the Hotel & Restaurant Times Magazine interviewed me to get an insight into my role here in the Clarion Hotel, See the published article attached http://tinyurl.com/lp48yuIncreased traffic to hotel by staging a series of ground breaking social events, themed around the concept of learning about Social Media, largely aimed at the local business community. Result- increase sales in Food & Beverage plus the ancillary bonus of introducing new clients to the hotel's facilities which has culminated in increased event bookings for the Conference & Banqueting business, in a very difficult operating climate. The hotel has become known as the unofficial "Social Media Hub"in Dublin. The Clarion traditionally had 65% corporate and 35% leisure patronage. Due to the downturn in 2009, the team and I have actively increased the leisure market revenue by 15%, resulting in most weekends being booked out, in a hotel which due to its location, has historically primary served the corporate market, which has been shrinking due to external economic factors. I was responsible for the re-launch event to celebrate the Clarion's €13 million refurbishment which resulted in excess of 1,000 people in attendance. Show less

Corporate Account Management: Maintain current and generate new corporate accounts in Ireland and the UK. This involved the qualification of weekly sales appointments, meetings, lunches, and site inspections, implementated UK sales initatives to target conference agents and companies, to achieve budgeted sales.Yield: application of agreed yield strategies for rooms and conference business through all channels, and review of these strategies in line with market conditions… Show more Corporate Account Management: Maintain current and generate new corporate accounts in Ireland and the UK. This involved the qualification of weekly sales appointments, meetings, lunches, and site inspections, implementated UK sales initatives to target conference agents and companies, to achieve budgeted sales.Yield: application of agreed yield strategies for rooms and conference business through all channels, and review of these strategies in line with market conditions. Financial: involved in forecasts and budgets, and identify peak and trough periods for the maximisation of revenue. Maximisation of all sales opportunities "every enquiry must generate revenue" campaign to reactivate dormant accounts. Training: responsible for on-going mentoring and development of sales executivesCompetitor SWOT analysis, to foster culture of continuous improvement in our value offering and quality of service level. Show less

Managing and retention of existing accounts - inexcess of 250.Developing new business through networking with corporates. Presenting to potential new clients. Developing beneficial relationships with venue managers. Provision of weekly sales reports to the board.Planning, forecasting and costing of events.

Sole Account Manager for 5 hotels.Trade Exhibitions / P.R. / AdvertisingGenerated sales in the corporate & leisure marketOrganised corporate events / FAM tripsCompleted Tour Operator analysis and contractingDeveloped new business in the conferencing and banqueting areasCreated and successfully developed new products i.e. Christmas packages, Golf events, Pamper weekends

1998 - Received award for outstanding employee