Carol Castelli

Carol Castelli Email and Phone Number

GtM Leader and Strategist. Seasoned Product Marketing Executive @ DeCA Cards
Franklin, TN, US
Carol Castelli's Location
Franklin, Tennessee, United States, United States
Carol Castelli's Contact Details

Carol Castelli personal email

n/a

Carol Castelli phone numbers

About Carol Castelli

Catapulting brands to new heightsBRANDING/PRODUCT DEVELOPMENT/AUDIENCE ENGAGEMENTDynamic Professional with a solid history of leading strategic planning environments, challenging global product portfolios and driving innovation, growth and profitability to both new and maturing business environments. Reputable for strong critical thinking skills, decision-driving financial analyses, and courageous marketing campaigns. A driven, passionate individual striving to make a difference.

Carol Castelli's Current Company Details
DeCA Cards

Deca Cards

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GtM Leader and Strategist. Seasoned Product Marketing Executive
Franklin, TN, US
Website:
decacards.com
Employees:
3
Carol Castelli Work Experience Details
  • Deca Cards
    Deca Cards
    Franklin, Tn, Us
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  • Deca Cards
    Head Of Marketing
    Deca Cards Aug 2023 - Present
    DeCA cards is the exclusive issuer/distributor of Commissary Gift Cards. Uniquely designed for the military, they make compelling rewards that foster loyalty and drive acquisition. They also provide a simple yet impact way to fill care packages with nutritious food, and serve as a perfect gift for just about any occasion. We take pride in partnering with numerous nonprofits, national brands & local communities by way of commissary gift cards to serve those who bravely serve their country.
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  • Brylyn Marketing
    Marketing And Sales Strategist
    Brylyn Marketing Mar 2008 - Present
    Setting strategic direction and brand integration for companies who want better results fasterSpecialize in new product launches, revitalizing existing brands and experiential consumer engagement.
  • Built Technologies
    Director, Product Marketing
    Built Technologies Jul 2022 - Aug 2023
    Nashville, Tennessee, Us
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  • Plastiq
    Product Marketing Executive
    Plastiq 2021 - Aug 2022
    San Francisco, California, Us
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  • Blackhawk Network
    Sr. Director, Product Marketing
    Blackhawk Network Mar 2019 - Sep 2021
    Pleasanton, California, Us
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  • Hawk Incentives, A Blackhawk Network Company
    Director Product Marketing
    Hawk Incentives, A Blackhawk Network Company Feb 2017 - Mar 2019
  • Harcourts Prime Properties
    Real Estate Agent
    Harcourts Prime Properties Sep 2016 - Mar 2019
    Blends integrity, hard work, creative problem solving, and positive energy in every detail specializing in making your home buying & selling dreams come true.
  • Hearaid Foundation
    Fundraising
    Hearaid Foundation 2012 - Mar 2019
    Fundraising and event production for The HearAid Foundation, who is dedicated to giving the Gift of Hearing to those in need with limited financial resources.
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  • Goodman Experiences, Llc
    Market Planning And Brand Development Executive
    Goodman Experiences, Llc Apr 2015 - Mar 2017
    Develop branding, educating, audience engagement across all disciplines of marketing & sales for multi-Billion dollar domestic and international Resort/ Theme Park developments expanding tourism. Designed investor relation packet including 15 year proforma, market economic impact and feasibility studies to secure future capital. Instrumental partner in the design, themeing, and character integration of global product driving an unique, superior customer experience.
  • Isagenix International
    Director, Product Marketing
    Isagenix International May 2014 - Apr 2015
    Gilbert, Az, Us
    Expanded company’s global product portfolio successfully adding Sport & Fitness nutritional products, 2 functional multi-million beverage lines (coffee, electrolyte), and 3 flavor extensions across Meal Replacement bar & powder lines driving significant YOY unit sales and revenue growth while maintaining incremental consumption & order basket increases. Spearheaded a limited/seasonal product offering program streamlining product development, re-energizing mature product lines, driving double digit increases to consumption, order basket and lead generation PY growth.Produced 3-year pipeline focusing company human and financial resources, reducing fire drills and turnover.Currently consulting driving new product innovation to their portfolio.
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  • Amazing Grass
    Director Of Marketing
    Amazing Grass Feb 2013 - Apr 2014
    Newport Beach, Ca, Us
    Led portfolio-wide rebranding and new packaging development establishing healthy lifestyle brand image.Streamlined & developed new, innovative retail promotions and audience engagement programs expanding brand awareness, engaging new sport & fitness lifestyle partners and key celebrity endorsements instrumental in driving significant annual growth. Product became #1 in category at Whole Foods Market.Authored strategic decision making tools spring-boarding innovation and sales development opportunities.
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  • Sibling Entertainment & Roll Your Own Productions
    Director, Marketing & General Manager
    Sibling Entertainment & Roll Your Own Productions Mar 2008 - Aug 2012
    Provided leadership, expertise and specialized skills for theatrical productions, book tours and new film launches in the area of business development, advertising, social medial, events, consumer engagement, sponsorship, strategic planning, sales, annual and long term budget development, contract negotiation, media relations, trade shows and communications.Created value, maximized growth and improved business performance for three ($3M-$10M) theatrical productions through multi-city tours and licensing opportunities. Identified, managed and cultivated a complex multi-dimensional portfolio of diverse external relationships from agents, unions, lawyers, sponsors, sales and agencies forging long term partnerships.
  • Red Hat Society
    Director, Global Marketing & Sales
    Red Hat Society Mar 2005 - Feb 2008
    Fullerton, Ca, Us
    Restructured brand image igniting business development, forging new corporate alliances, developing and managing 5 revenue streams (theatrical, publishing [books & magazine}, travel, events, retail [ecommerce, Brick & Mortar, Mobile).Built, cleansed and expanded global membership driving 32% more per member profit, significantly reducing annual expenses ($150k+), increasing paid memberships (+100k) and annual retention rates (+55 ppt).Designed outrageous publicity stunts driving significant unaided national awareness.
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  • The Walt Disney Company
    Strategic Marketing Brand Manager
    The Walt Disney Company Mar 1998 - Mar 2005
    Burbank, Ca, Us
    Lead portfolio assessment, annual and 5-Year strategic planning, global brand positioning and communications for Disneyland Resort, Disney’s California Adventure park, Downtown Disney, Grand California Hotel $1.4B launch and all subsequent strategy development and implementation within Parks and Hotels.Spearheaded integrated global marketing & sales launch plan driving $200M+ incremental sales yr. 1 despite 9/11 and severe weather impact to industry.Orchestrated 400k person 30-day operations test plan without cannibalizing launch attendance & revenue goals.Conducted qualitative & quantitative consumer segmentation and insight research directing market planning.
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  • Conagra Foods
    Assoc Brand Manager, Corp Finance Manager
    Conagra Foods May 1991 - Mar 1998
    Chicago, Illinois, Us
    Managed multi-sku portfolio driving $265M in annual sales, $60M in profit contribution. Drove development of massive packaging redesign ($1M annual cost savings), 3 new flavor extensions, and comprehensive brand and category management Trade presentations. Reengineered corporate operating/capital lease programs driving significant annual cost savings and accurate LOB reporting.Pioneered company-wide initial flexible spending dependent care pretax program.
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Carol Castelli Skills

Marketing Strategy Advertising Marketing Communications Strategy Brand Development Marketing Social Media Integrated Marketing Public Relations Crm Management Brand Management Media Relations Social Media Marketing Strategic Planning Product Marketing Event Planning Sponsorship

Carol Castelli Education Details

  • California State University
    California State University
    Finance Investment

Frequently Asked Questions about Carol Castelli

What company does Carol Castelli work for?

Carol Castelli works for Deca Cards

What is Carol Castelli's role at the current company?

Carol Castelli's current role is GtM Leader and Strategist. Seasoned Product Marketing Executive.

What is Carol Castelli's email address?

Carol Castelli's email address is ca****@****tiq.com

What is Carol Castelli's direct phone number?

Carol Castelli's direct phone number is +194963*****

What schools did Carol Castelli attend?

Carol Castelli attended California State University.

What are some of Carol Castelli's interests?

Carol Castelli has interest in Animal Welfare, Children, Health.

What skills is Carol Castelli known for?

Carol Castelli has skills like Marketing Strategy, Advertising, Marketing Communications, Strategy, Brand Development, Marketing, Social Media, Integrated Marketing, Public Relations, Crm, Management, Brand Management.

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