Responsible for structuring the communication and marketing area of the industrial energyefficiency (EE) program, PotencializEE, creating strategies and implemented a mix ofpublic relations, communication, events, advertising campaigns, and digital marketingactions, aiming to raise awareness among approximately 5,000 industries andengaging them in the program for the reduction of energy consumption (7,267 GWh)and carbon emissions (1.1 million tons).• Structuring of strategic planning, including definition of content pillars to be explored with different objectives (Know, Inform and Engage), application of the OESP methodology (Owned, Shared, Earned, Paid), advertising focused on traditional vehicles, programmatic media (Google Ads, LinkedIn Ads);• Led press relations initiatives that resulted in building the PotencializEE brand, throughthe publication of spontaneous articles in over 1000 journalistic outlets, 35% of whichwere Tier 1.• Orchestrated a comprehensive marketing plan with online and offline actions to raiseawareness among the audience about the topic and convert leads and consolidatesales, considering top, middle, and bottom-of-funnel actions. As a result, over 1300energy diagnostics were contracted during the period.• Managed digital content for social media and adds;• Coordination os 37 events, webinars for in-house presentations and and partneringwith industry associations by sector and employer unions.• Collaborated intensely in forming and maintaining a network with stakeholders,focusing on federal and state governments, trade unions, industrial associations,financial institutions, as well as international donors who financed the program.• Led the "Mentorship for Women in Energy Efficiency," for 30 female engineers, aimingto encourage them to stay and grow in a predominantly male segment. It resulted inthe creation of WEE (Women in Energy Efficiency), which now has over 120participants.

Responsible for structuring the company's communication team, internal communication processes and relations with the press.

- Support startups and technology clients such as: Zendesk, Nvidia and Emailage, AIVO in planning and executing public relations, press relations and digital media activities;- Definition of objectives and goals to be achieved, KPIs, results management and various reports;- Daily interface with the agency team in the main Latin American countries;- Development of customized advertising strategies for each vehicle;- Mapping Speaking Opportunities for clients, providing exposure in forums of interest;- Relationship management with Brazilian journalists and strengthening the brand with the press.- Social media management- Definição de objetivos e metas a serem atingidos, KPIs, gestão de resultados e relatórios variados;- Interface diária com equipe da agência nos principais países da América Latina;- Elaboração de estratégias de divulgação customizadas para cada veículo;- Mapemento de Speaking Opportunities para clientes, provendo exposição em fóruns de interesse;- Gestão de relacionamento com jornalistas brasileiros e fortalecimento da marca junto à imprensa.- Gestão de redes sociais

- Responsible for Internal Communication of 15 factories, around 5 thousand employees;- Team management 3 direct employees and 2 outsourced (communication agency);- Internal communication vehicles: monthly magazine for the family, TV system, Intranet News Portal, murals in factory offices and internal communication campaigns.- Participation in the Crisis Committee: urgent communications and rapid and recurring communication to the USA headquarters, executives from each unit, committee members and press statement;- Responsible for the communication project via leadership: leaders as the company's main communication channel, engagement and preparation of executives to be communicators;- Participation in internal forums with HR, Union Relations and Board meetings (G3): participation in meetings, survey of communication priorities in matters of EHS, Organizational Climate, Benefits, Institutional Relations, Productivity and Quality;- Interface with the Communication areas of the different companies in the group: Janssen, J&J Consumer and J&J Medical, to align corporate campaigns and adapt them to the factory (budget control, knowledge of actions, engagement of all employees);- Management of communication agencies and suppliers.- Regional press of Vale do Paraíba;- Events for internal audiences and families as a communication and engagement tool;- Representation of the company in external communication forums and groups.

- Responsible for Internal and External Communication: content for TV, News Portal, magazine, Investor Newsletter, Electrician's Newspaper, President's Blog and Communication Campaigns;- Communication representative in the Organizational Cultural Transformation Program, HR forums, Labor Relations and other projects; relationship with the press in the interior of SP;- Participation in the repositioning of the Brand, building a positive image with journalists.

Press officer responsible for the following Robert Bosch business units: power tools, automotive sound, automotive replacement and corporate affairs.

- Customer service from different segments such as: Lucent Technologies, Riverstone Networks, Webcompany, Visual Presence, Robotics Integrated Logistics, 3M do Brasil, Wabco Freios.Events and fairs, public relations and press relations.

Clients: UPS, Atlântica Residencial, Bei Editora, Boeing, Ericsson e Sony Ericsson

Press office and internal communications - Interface with LVBA Comunicação.