Carol Cunningham Email and Phone Number

As an executive in Consumer Insights at BET Networks, I leverage data to spark cross-cultural engagement and, ultimately, help brands understand their customers. I consider myself a cultural innovator, a champion for highlighting real-life experiences and perspectives. Through comprehensive research, I translate data into actionable insights, but my experiences and knowledge speak to the language of culture and intimately understanding fandoms. This year, I partnered with Smashbox, GM, Ford, Home Depot, J&J and Unilever. My recent insights work with PepsiCo, Mountain Dew and Doritos led to stellar design, highly-engaging content and ad concepts that translate the brands’ value in a way that is relatable, authentic, honest and with bold intention. The creative concepts and integral insights were recognized with Adweek’s Most Engaging / Prominent Creative Award. CreatingI have designed more than 40+ ground-breaking consumer studies to advance efforts in driving multi-cultural engagement and strengthening data collection / CRM design. While others only see black & white details, I relish the opportunity to swim in data and dive into that grey matter—that’s where I’ve been able to find gold and help brands win.InnovatingMy curious nature means that I am constantly thinking outside the box. My goal is not to recreate the work, but instead to enhance, add dimension and bring the insights to life. I add textures and layers to my analytics, all with the intention to forge a new path that produces actual results and builds cultural momentum. Cultural innovation to me means crafting a narrative that is inclusive, representative and deserving of multi-cultural audiences. PartneringI routinely partner with and advise senior executives to navigate constantly changing consumer behavior. I am sought after as a trusted advisor and thought leader in culture, digital research, and consumer strategy. Our BET Black Family Study allowed me to receive an invitation from Melody Barnes, the Director of Domestic Policy Council in President Obama’s administration, to deliver a research-based presentation to White House staff. I am committed to developing partnerships that will advance cultural research, give an intimate understanding of consumers and the goals of our collective audiences. StrategizingResults, insights and analytics cannot be produced without a visionary strategy. My strategic and analytical mindset allows me to design studies and define targeted end goals to develop a strategic ‘blue print’ and action plans that will lead our team to success.