Carol Cunningham Email & Phone Number

New York, Us

Responsible for positioning BET as an industry leader in consumer insights, multi-cultural audience expertise, market research and business strategies. Serve as Thought Leader for all senior management initiatives, leveraging best practices to drive business planning and performance metric outcomes.• Design and implement industry leading tools to understand consumer behavior on a deeper level and synthesize findings to develop actionable recommendations and strategies• Optimize business outcomes by collaborating cross-functionally to conduct needs assessment, designing questionnaires and tracking studies to best meet the needs of internal teams and identify growth opportunities• Work directly with senior executives to assist in navigating constantly changing consumer behavior and advise on strategic planning to fuel long-term growth and competitive advantage opportunities• Championed CRM platform initiatives by creating a data-fusion of all proprietary studies designed for senior management intelligence with a focus on holistic researching encompassing demographic drill-down, consumption patterns, lifestyles, behavioral targeting and digital/social media footprint analysesACHIEVEMENTS:-Increased multi-platform traffic by 20% by utilizing a new level of sales research strategies and consumer insights-Designed 30+ groundbreaking consumer studies, increasing press coverage, new business opportunities and industry recognition-Invited by Melody Barnes, Director of Domestic Policy Council in President Obama’s administration, to deliver research-based presentation of BET’s Black Family Study to staff at the White House, securing partnerships for future projects-Implemented comprehensive research analysis earning BET Network invite to conduct client presentations and agency insights ‘road shows’ in more than 40 major cities-Invited to attend the Leading Women Defined Executive Retreat every year since 2008 in recognition of contributions to BET Networks

Directed a team in development of sales, strategic planning, emerging media, corporate communications and new business venture strategies designed to achieve financial objectives for $985 million annual revenue division.• Significantly increased ad sales and distribution by executing primary research and designing questionnaires that revolutionized sales strategies• Championed affiliate, emerging media and corporate communications initiatives which promoted business goals and positioned networks’ advertising advantages within marketplace for major brands such as HGTV, Food Network, GAC, DIY and FINE LIVING• Conceptualized engagement research that introduced cross media integrated platforms for network and Scripps Interactive brands to an ad sales force of 200 members• Instrumental in promoting sale of engagement research design to Simmons Consumer Research• Infused CRM emphasis into database design of fan-focused consumer panels utilized for primary research for home and shelter; food, style and design/DIY category; and buying power intelligence

New York, New York, Us

Oversaw all sales positioning, marketing and research for A&E, History Channel, Biography Channel and History International.• Led all ratings analyses, account management and sales initiatives for affiliate sales teams• Created multi-media customer presentations and management intelligence briefs, direct mail subscriber acquisition/retention programs; power packaging brochures and sales collateral materials that catapulted sales

Bristol, Ct, Us