I’m honored to join #SHEQONOMI as one of their newest volunteer ambassadors, focusing on public relations. With more than 15 years of experience under my belt, I’ve been lucky enough to help create some pretty purpose-driven communications campaigns that have made a difference. I can't wait to roll up my sleeves and dive into this new adventure with SHEQONOMI, working together to make even more meaningful change.

As an award winning Public Relations and Content Director, I develop compelling creative campaigns, thought leadership content and C-suite communications strategies for clients specializing in proptech, fintech, HR tech, SaaS, cybersecurity, AI and more.Leveraging my skills as a former journalist, I secure impactful media coverage that strategically elevates brands and drives revenue.DEI task force member, helping to foster opportunities for diverse candidates that are traditionally underrepresented in tech and public relations.

Developed positioning platforms, press releases, social media and thought leadership materials for C-level executives. Built and presented strategic plans for medtech and biotech clients including corporate financings, commercialization milestones and more. Managed day-to-day efforts of client programs, communications objectives, media strategies and PR plans. Provided mentorship to junior team members.Key Accomplishments:• PR and communications support for MedTech Color, a non-profit organization with a mission to advance the representation of persons of color in the medtech industry through launch of their FDA Collaborative Community.• Built comprehensive thought leadership campaigns for C-level executives at Fortune 100 companies.

Working within an award-winning global boutique PR team, I drove results for high-tech clients in a variety of sectors, including A.I., robotics, drones, e-residency, health apps, and SaaS. I crafted pitches and creative campaigns that leveraged current events and culture to communicate brand vision in relevant and engaging ways. I wrote targeted copy that conveyed technical concepts in an accessible and compelling style. I coordinated day-to-day tactical campaign elements, including media relations and social media strategies that consistently exceed KPIs.Key Accomplishments:• Employee of the Month May 2020 • Employee of the Month July 2020• Employee of the Month February 2021• Developing strong media relationships to secure client coverage and expand brand awareness in publications such as Crunchbase, Forbes, Fast Company, StrictlyVC, Protocol, Reuters, and key industry trades.

VP of PR, Communications, & Investor Relations Jan 2017 – Feb 2020At Mercaptor Discoveries, a preclinical biopharma company, I strategized and implemented impactful marketing, brand management, web-based content, corporate communications, and public relations. I direct targeted social media strategy and advertising across LinkedIn, Facebook, and Twitter. I fostered vital media relationships to secure high-quality placements in publications such as; Sports Illustrated, San Francisco Business Times, and Alea Journal. I developed and finalized investor decks, executive summaries, venture capital (V.C.) and private investor outreach. Key Accomplishments:• Promoting Mercaptor to potential investors at the JPM Healthcare Conference and Biotech Showcase, San Francisco and World Economic Forum, Davos, Switzerland. • Securing key speaking engagements and writing speeches for the CEO at national and international conferences including Middle East Family Office Investment Summit in Dubai, UAE and Horasis Global Meeting in Cascais, Portugal.• Responsible for all aspects of marketing strategy, brand management, website content, corporate communications and public relations for startup biotech company with breakthrough neurological technology. • Fostered media relationships to secure high-quality placements in publications such as Sports Illustrated, San Francisco Business Times and Alea Journal (UAE based investor magazine focusing on tech, real estate and healthcare).• Social media strategy, posting and advertising across LinkedIn, Facebook and Twitter.• Developed Investor Decks, Executive Summaries, V.C., Family Office and private investor outreach, nationally and internationally distributed press releases.• Maintained and tracked investor lead database.• Created and edited scripts for promotional videos.

At Blueprint Studios I connected with the client's customer base through creative copy, messaging, and communications. I conceptualized and wrote forward-looking content and trend-forecasting articles for BPS TRENDS 2020 Magazine, Blueprint Studios’ publication targeting events industry professionals and clients. I composed awards submissions for ADEX, Special Events Magazine, and other design-oriented publications and organizations. I also created targeted copy for B2B and B2C advertising campaigns, email promos, and call-to-action banner ads. And craft hundreds of product descriptions for custom furnishings, contributing to the brand voice. I contributed thought leadership articles for co-founders.• Craft impactful concepts, messaging and communications for trade shows and galas for clients including Palo Alto Networks Ignite Cybersecurity Conference, San Francisco Symphony Opening Gala, Sierra Club Trail Blazers Ball, California Academy of Sciences Big Bang Gala and Lucile Packard Children’s Health Stanford.• Conceptualize and write forward-looking content and trend-forecasting articles for BPS TRENDS 2020 Magazine, Blueprint Studios’ publication targeting events industry professionals and clients.• Create targeted copy for B2B and B2C advertising campaigns, email promos and call-to-action banner ads.• Craft copy for look books and marketing materials positioning BPS in a thought leader in the events industry.• Compose submissions essays for ADEX, Special Events Magazine and other design-oriented publications and organizations.• Write press releases for premier events production company.

During my time at South Bay Accent, I managed the workflow for a team of 10-15 writers, designers and photo editors. Conceptualized story concepts assigned and edited features in A.P. Style. Owned and maintained an editorial calendar and ensured compliance with deadlines. Owned the Project management of both advertising and editorial spaces. Crafted engaging copy for advertorials, banner ads, and special advertising supplements in collaboration with our advertisers. And I wrote full-length 2500-word features on a variety of topics from travel to interior design to mental health. • Created story concepts and pitches, managed workflow, and wrote features. • Managed talented editorial team and assigned and edited features in AP Style.• Created and maintained editorial calendar and ensured compliance to deadlines.• Handled extensive project management in both advertising and editorial spaces.• As acting Calendar Editor, I wrote 10,000-word calendar, sourced and edited hundreds of images, obtained photo credits, and managed digital asset flow.

Crafted compelling email marketing campaigns for Mint Locations - the Bay Area's blue chip location service representing one-of-a-kind, top-tier environments that set the stage for exceptional film and photo shoots.

• As the primary, full-time Marketing Senior Copywriter, I crafted the company brand voice for use on over 150 property websites, social media, craigslist advertising, and other outward facing assets.• Created a comprehensive compendium of San Francisco neighborhood descriptions, property bios, and company credos for the city's premier real estate investment firm.• Wrote and refined B2B and B2C corporate correspondence, sales promotions, and tenant relations and communications.

Press & Public Relations Manager for an innovative e-commerce site.Freelance Public Relations Manager Bootic, An ecommerce start-up.• Devised and implemented an annual marketing calendar, including targeted holiday promotions, sales, etc. • Created concise copy and edited a variety of projects including email marketing campaigns. • Wrote content and coordinated social media campaigns for Pinterest, twitter and Facebook, using Hootsuite and other multimedia platforms.• Conducted blogger research and outreach.• Wrote advertising copy.

San Francisco Downtown Magazine, A well-established monthly lifestyle publication with a print circulation of 30,000 and a strong online presence.• Wrote content for arts and business monthly. • Assigned and edited all features. • Maintained editorial calendar and ensured compliance to deadlines.• Managed talented editorial team. • Recruited and supervised all intern staff. • Wrote monthly City Scene column covering community events and developments. • Responsible for accounts payable and freelance payroll. • Organized bi-weekly operating and brainstorming meetings with editorial staff and sales executives.

Weekly Columnist Jul 2008 – Jun 2010Bay Area News Group, A consortium of print newspapers with a reach of over 700,000 and online publications including the San Jose Mercury News, Oakland Tribune and Marin Independent Journal.• Conceived, edited, and submitted written content for syndicated weekly column focusing on Bay Area real estate trends.• Sourced and edited images for use in weekly column.• Reported to editors and submitted work in accordance with strict editorial guidelines and deadlines.

With a circulation of over 80,000, Florida International Magazine is largest regional publication in Florida and only statewide luxury magazine. I wrote monthly interior design oriented columns and other feature articles. I also procured and edited images and obtained photo credits. Liaised with major department stores and design studios to source materials for photo shoots.