We believe in celebrating tween & teen development and keeping the collection of bras and future products affordable, stylish, cool, functional, and most of all, supportive.Why make such a big deal out of your first bra? Because it is a big deal! The girl entrepreneurs at Her-Rah! 1st Bra want you to get excited about growing up."It is our dream to inspire a girl's movement and" celebrate maturing young girls to be confident," educated, and compassionate to themselves and others. as they explore the journey of development"- Carole and McKenna