Marketing consulting for technology companies selling into industrial and b2b markets.Achievements: ♦ Sought-after independent consultant in the National Research Council's IRAP Market Assessment of Research and Technology (MART) program, performing 11 market assessments. ♦ Segmenting and evaluating market potential, and prioritizing market segments to help start-up companies direct R&D and Sales & Marketing funds towards the segments with highest sales potential. ♦ Directing product launch and marketing programs, with numerous initiatives resulting in award-winning and market-leading products. ♦ Assisting C-level execs with activities ranging from corporate branding to prep/integration of M&As. ♦ Assisting tech companies obtain government funding for R&D, pilot projects, market growth and expansion.Industry sector [vertical] knowledge: ♦ Distribution [building materials, JIT parts] ♦ Process and discrete manufacturing [papermaking, lumber and wood products, automotive] ♦ Utilities [renewables, automated metering and smart grid, natural gas distribution, wastewater processing] ♦ Transportation [marine, off-road vehicles] Technology specialties [sample clients]: ♦ Commercial and industrial battery technology [Corvus Energy, Invinity, Cadex Systems] ♦ Hydrogen fuel cells [Loop Energy] ♦ ERP, parts management, and business management software [Epicor, Epic Data, Serenic Software] ♦ Industrial automation and control [Dynapro (now Rockwell Automation and 3M), Measurex Devron (now Honeywell Process Solutions), Paradigm Environmental] ♦ Industrial sensors and vision systems [Papertech, Omnex Controls (now Cooper Bussman)] ♦ Telemetry and Smart Grid solutions [Tantalus Systems]

Ongoing projects in business development, sales & marketing of large-scale lithium-ion battery systems used for energy storage in marine propulsion and other transportation and heavy industrial equipment.

Marketing direction and program implementation for ERP and business management software systems sold to lumber, wood products and building materials manufacturers, distributors and retailers.Achievements include: ♦ Initiated testimonial-based and thought-leadership marketing campaigns that helped establish and reinforce two product lines' dominant market positions. ♦ Collaborated to launch software to the North American market, which 10 years later is firmly established as the market leader. ♦ Created customer-facing collateral -- white papers, trade journal articles, case studies and testimonials, videos, blog posts, data sheets, ROI calculator -- that consistently generates leads and accelerates sales cycle. ♦ Transfered vertical industry messaging and competitive intelligence amongst cross-functional teams (e.g. inside/outside sales people and creative teams) using webinars, positioning statements, competitive analysis, subvertical playbooks, and target customer profiles. ♦ Project managed User Conference and other event participation with ever-increasing customer and prospect engagement.I worked as a consultant and contractor for Progressive Solutions until its acquisition by Epicor in 2012, then as a contractor and subsequently an employee of Epicor.

Start-up activities including: ♦ Market assessment for two potential business initiatives ♦ Business development initiatives leading to early adoption of Smart Grid technology ♦ Collaboration on business plan and investment prospectus ♦ Collateral creation and corporate branding, which has stood test of time for almost 20 years

Product Manager for PanelView industrial terminal, Industrial Marketing Manager for ErgoTouch industrial and commercial-grade computer. ♦ Managed and expanded prime contractor relationship for brand-labelled products ♦ Launched product line, earning "Editor's Choice" award for new product and significant OEM adoption ♦ Assessed market potential to justify new product line development

Marketing and Product Support Manager for paper machine cross direction process control systems and electro-mechanical actuators. ♦ Marketing and sales support activities that helped earn market leader position ♦ Pricing algorithms based on linear regression of actual project and component costs