Carole Bernstein Email & Phone Number

Philadelphia, Pa, Us

Mount Laurel, New Jersey, United States

Oversee schedules for account management marketing activities. Curate, write, design, and deploy monthly corporate newsletters to clients and staff. Serve as Associate Managing Editor for a bimonthly healthcare publication, and project-manage scheduling for additional publications.

Greater Philadelphia Area

Write blogs, Web content, magazine articles, newsletters, and promotion pieces for clients including various Wharton School/University of Pennsylvania publications, executive education companies, law firms, and pharmaceutical firms.

Greater Denver Area

Acquire new business and nurture client relationships for a consulting firm specializing in healthcare quality improvement, accredited continuing education, and project management.

Mount Laurel, Nj

• Personally brought in nearly $350,000/year in sponsorships and grants in 2023 and 2022• Acquired the ANA’s first Platinum-level sponsor• Developed and maintained database of prospects, bringing valuable sales leads to the organization• Achieved more than double the previous year’s attendance at Annual Meeting sponsored events • Administered and managed Annual Meeting grant program• Developed new opportunities such as grants and sponsorships for educational programs• Collaborated effectively with meetings and events team on Annual Meeting, and with accreditation manager on educational programs• Created and deployed e-blasts to sponsorship prospects• Ghostwrote internal communications as requested for ANA leadership

North Wales, Pennsylvania

Conceptualized, wrote, and copyedited sales/promotional materials for diabetes medications in digital, print, and online channels.• Provided special expertise to team on iPad resource creation• Contributed to kickoff meetings with account managers and Merck clients• Served as editor/writer for key Aquent new business presentation• Facilitated medical/legal review process

North Wales, Pennsylvania

Consultant and writer to Merck’s Global Marketing Communications team on the development and deployment of sales detail aids for iPad. • Created, wrote, and edited core guidance documents for the iPad program• Wrote regular email communications to inform, update, and motivate internal stakeholders about Merck’s e-detailing program; solicited content and managed approval process• Prepared monthly communications on behalf of VP of Global Marketing Communications• Served as co-Project Manager for a pioneering initiative to leverage existing iPad resources for an online sales platform

Greater Philadelphia Area

Developed strategic marketing objectives and plans to promote society and proprietary medical journals to worldwide markets. Oversaw implementation of marketing plans by tactical team. Determined product positioning/messaging; utilized competitive intelligence and market research; monitored and projected key metrics; managed marketing budget.-Instrumental in retaining client society business; helped renew $18 million society account two times-Managed successful marketing launch of company's first journal iPad app, achieving over 30,000 downloads-Boosted a key journal's circulation by an average of 8.1%/year for five years-Increased a key journal's web traffic by growing eTables of Contents signups by 37% in 3 months-Achieved the highest journal subscription sales in twelve years at client society's annual meeting-Created top-performing direct mail campaigns

Greater Philadelphia Area

Devised print and e-marketing strategies and tactics, in the U. S. and internationally, for medical journals including several society-owned publications; monitored budget; implemented marketing plans and analyzed results. Planned departmental presence at conventions and represented company at selected events. Contributed circulation projections and promotion plans to RFP efforts. Liaised with journal publishers, editors, and professional sales force.

Greater Philadelphia Area

Developed and implemented marketing plans to promote society and proprietary medical journals in the US and internationally.-Helped launch and promote a key society journal's online portal, including developing branding, messaging, marketing collateral, and convention promotions

Ba, English

Ma, The Writing Seminars