Carole Breen Email & Phone Number

London, Gb

London, United Kingdom

London, United Kingdom

Led a team of five across category-leading accounts including Vita Coco Coconut Oil, Merchant Gourmet and Graze. Day-to-day client lead responsible for delivering strategic campaign and press office initiatives that included ambassador-attended experiential activations for Vita Coco, the creation of video and photography assets for Merchant Gourmet, and longer-term nutrition-led planning forGraze, alongside ambassador and social influencer negotiation, management andliaison. In my time at TASTE, I also launched three brands to the UK market: Deliciously Ella's first retail product, Deliciously Ella Energy Balls, Hippeas chickpea puffs and Melbourne-based chocolatiers, Loving Earth.

London, United Kingdom

National Citizen Service (NCS) is a Government-funded, once-in-a-lifetime experience open to all 15 - 17 year olds across England and Northern Ireland. It is a game-changing four week experience specifically devised to support young people as they transition to adulthood to help create a more cohesive, responsible and engaged society by giving all young people common experience, regardless of background. Since launching in 2011, it has become the fastest growing youth programme in over a century. As the sole PR function within NCS Trust, I:Defined the PR strategy for Parent / Guardian, Teacher and Parliamentarian audiences to ensure the wider awareness and understanding of NCS, with ownership of the PR function which included: agency appointment and management, budget ownership, setting briefs, campaign design and execution, media strategy, media partnerships and evaluation.Redefined the Crisis and Issues reporting process and appointed a third party incident management company to meet infrastructural needs of the programme’s rapid growth. Responsibility for reputational and operational Q&As, reactive statements and media handling. Worked alongside Digital team and Blue Rubicon to optimise relationships and advocacy with influencers, YouTubers and Ambassadors. Lead on PR for ‘NCS Yes Live’ NCS's live music platform, headlined by Tinie Tempah, helping to create an aspirational brand for future NCS participants.Liaised with Number 10 and Cabinet Office press teams to integrate PR campaigns and programme visits with Ministers and MPs Worked with nine NCS Providers across England and NI to facilitate national campaign integration

London, United Kingdom

PR Week International Consultancy of the Year, 2012 In nine months as a freelance consultant to the UK’s Large Consultancy of the Year (PRCA Awards, 2012) I worked exclusively across the Unilever portfolio, helping to pitch, win and embed the prestigious Dove UK (beauty brand) account, whilst developing UK and global PR campaigns for the world’s number one soap brand, Lux, Dove Hair and Flora pro.activ. In that time I: • Liasied with senior clients to establish the day-to-day management of the Dove UK account including client reporting processes and budgetary control. Coached and developed nine juniors to create an effective and efficient team, capable of excellent and timely project delivery and client service.• Shaped, coordinated and wrote delegate speeches for the first ‘House of Lux’ global media event (Singapore) to reveal the brand’s new strategic direction and latest advertising campaign to attending media from the Middle East, Africa and Asia• Wrote ‘how to’ PR manuals to support launch of numerous NPD, cascading plans to marketing teams in South America and Asia

London, United Kingdom

Marketing Magazine PR Agency of the Year, 2011 In two years at Red I activated sponsorship deals, worked in a publicist capacity for celebrity talent and led issues management responses for clients spanning a number of industries. • McDonald’s (Social Responsibility): As Community Partner of the FA, I raised awareness of McDonald’s sponsorship of the Football Association – helping to develop the standards of grassroots football across the four home nations. Acted in publicist capacity for footballing legends Sir Geoff Hurst, Kenny Dalglish and Ian Rush, securing exclusive interviews in national press to raise awareness of their role as McDonald’s ambassadors. Extensive event management experience, coordinating rollout of 22 football festivals • Boots the Pharmacy: Led development of PR plans and project implementation for youth makeup brand, 17 and relaunch of natural skincare brand, Botanics • ODEON Cinemas: Educated and supported 113 regional ODEON sites in executing local PR activity through the development of ‘how to’ PR toolkits and creative news generation. Advised client on best-practice responses across a range of topics affecting media and customer perception and corporate reputation

London, United Kingdom

Following a six-month internship at L’Oreal, I moved to this global PR agency spending two years on the Proctor and Gamble business and a year on food and drink clients, winning two internal awards for Best Client Service and Best Campaign. • Fruit Shoot (UK’s number one selling children's FMCG brand): Played key role in executing healthcare professional stakeholder programme to ‘influence the influencer’s’ perception ahead of high profile consumer-facing brand relaunch • Ariel: Co-managed press trip to Malawi, with specific responsibility for coordinating programme of events, two national journalists and Hollywood actress

Bachelor'S Degree, Business Administration

High School

GCSE ‘s – 10 A* - B A Levels: English Literature A, Business Studies A, French C.