Carole Breen Email & Phone Number

London, GB

London, United Kingdom

London, United Kingdom

Led a team of five across category-leading accounts including Vita Coco Coconut Oil, Merchant Gourmet and Graze. Day-to-day client lead responsible for delivering strategic campaign and press office initiatives that included ambassador-attended experiential activations for Vita Coco, the creation of video and photography assets for Merchant Gourmet, and.

London, United Kingdom

National Citizen Service (NCS) is a Government-funded, once-in-a-lifetime experience open to all 15 - 17 year olds across England and Northern Ireland. It is a game-changing four week experience specifically devised to support young people as they transition to adulthood to help create a more cohesive, responsible and engaged society by giving all young.

London, United Kingdom

• PR Week International Consultancy of the Year, 2012 In nine months as a freelance consultant to the UK’s Large Consultancy of the Year (PRCA Awards, 2012) I worked exclusively across the Unilever portfolio, helping to.
• Liasied with senior clients to establish the day-to-day management of the Dove UK account including client reporting processes and budgetary control. Coached and developed nine juniors to create an effective and.
• Shaped, coordinated and wrote delegate speeches for the first ‘House of Lux’ global media event (Singapore) to reveal the brand’s new strategic direction and latest advertising campaign to attending media from the.
• Wrote ‘how to’ PR manuals to support launch of numerous NPD, cascading plans to marketing teams in South America and Asia

London, United Kingdom

• Marketing Magazine PR Agency of the Year, 2011 In two years at Red I activated sponsorship deals, worked in a publicist capacity for celebrity talent and led issues management responses for clients spanning a number of.
• McDonald’s (Social Responsibility): As Community Partner of the FA, I raised awareness of McDonald’s sponsorship of the Football Association – helping to develop the standards of grassroots football across the four.
• Boots the Pharmacy: Led development of PR plans and project implementation for youth makeup brand, 17 and relaunch of natural skincare brand, Botanics
• ODEON Cinemas: Educated and supported 113 regional ODEON sites in executing local PR activity through the development of ‘how to’ PR toolkits and creative news generation. Advised client on best-practice responses.

London, United Kingdom

• Following a six-month internship at L’Oreal, I moved to this global PR agency spending two years on the Proctor and Gamble business and a year on food and drink clients, winning two internal awards for Best Client.
• Fruit Shoot (UK’s number one selling children's FMCG brand): Played key role in executing healthcare professional stakeholder programme to ‘influence the influencer’s’ perception ahead of high profile consumer-facing.
• Ariel: Co-managed press trip to Malawi, with specific responsibility for coordinating programme of events, two national journalists and Hollywood actress

Bachelor'S Degree, Business Administration

High School

GCSE ‘s – 10 A* - B A Levels: English Literature A, Business Studies A, French C.