Carole Hackenberg, Cppm Email & Phone Number

St Paul, Mn, Us

St. Louis Park, Minnesota, Us

Troy, Michigan, Us

Partner with Marketing and Brand stakeholders to implement objectives into digital marketing solutions in eCommerce and shopper marketing. Lead creative process, develop brief, facilitate ideation, concept and approval meetings, as well as serve as intermediary between agencies and stakeholders in the US and Europe. Develop scope of work, create and own timelines and milestones to deliver projects on time and in budget.

Minneapolis, Minnesota, Us

Drive strategic alignment of prepress strategies across the matrixed organization. Proactively lead and collaborate with cross-functions in Marketing, R&D, Sourcing, Logistics and other internal and external partners, to develop and improve workflows. Provide guidance and support of 15+ onsite contractors as point of escalation for issue resolution.Accomplishments:• Formed team, identified scope and documented workflow for e-commerce pilot program to create hero images to drive online sales.• Fulfilled current business need gap by identifying resource, roadmap pilot program and upscaled to full production, a new flexible packaging process that reduced cost 50% and reduced timeline 70%.• Enabled decisions and guided implementation of workflow optimizations that delivered $1 million in annual savings.• Onboarded new company and developed roadmap with cross-functional teams to gain advantages of GMI processes.• Developed RACIs and KPIs for external partners to set targets and analyze trends for supplier management.

Des Plaines, Illinois, Us

Integrated with client business teams in a matrixed organization as project manager for packaging development. Define scope of work, request estimates, develop timelines, translate scope, track key milestones and adjust project plan as needed to meet project delivery, budget and quality standards. Facilitate weekly project status meetings, lead creative kick-off and review meetings with design partners and Marketing. Accomplishments:• Achieved over $100k in cost avoidance through identifying workflow optimizations and wasted spend.• Recognized multiple times by General Mills business teams for cross functional team leadership and subject matter expertise. • Increased speed to market for large scale brand redesigns and new product launches.• Implemented team activities to increase connectivity and improve morale.• Served as subject matter expert in developing and documenting new workflow, as well as creating and providing training to teams.

Oversee business objectives for premedia services. Manage and lead on-site staff. Enhance client service by creating new role to oversee color management and development of Dynamic Content workflow. Accomplishments:• Grew design sales by 60% over 3 years as a result of executional excellence and fostering relationships.• Developed monthly KPI reports for prepress and design variables to track to goals and identify opportunities.• Proactively fostered day to day client relationships at multiple levels of management.

Project manager for design and packaging keyline development. Gather project requirements, create schedule, translate the project plan and ensure requirements are met.• Successfully led adaptive design and prepress project management for multiple brand redesigns, including a massive international redesign with 100+ SKUs, 6 markets, and a worldwide client team.• Drove project to automate workflows, resulting in 40% reduction of cycle time.• Through continuous improvement tools, identified waste and improved productivity for project managers.

Irvine, California, Us

Support international sales team in developing a comprehensive marketing plan for international channel. Perform competitive analysis, market research and work with Product Managers to identify product attributes and price targets. Responsible for print and online advertising schedule and budget.Accomplishments:• Published an article in an industry publication.• Developed and conducted customer surveys to identify needs and measure satisfaction.• Created a tool for sales team to successfully respond to competitive bids.• Conducted training for sales team on product applications.

Irvine, California, Us

Execute all domestic and international tradeshow coordination – Includes costs negotiation, shipping and travel arrangements, labor supervision & booth set up for up to 4 large booth (400 sq. ft.) shows per year, 25 small size booth (100 sq. ft.) and over 100 tabletop shows per year. Arrange for display materials and marketing collateral, and research new events and displays. Coordinated all department procurement.

Coordinated the release of major promotions for over 1,200 stores by developing pricing, signing, advertising and special offers. Assisted Marketing Manager and Director with special promotions by providing administrative support and assisting in the development of new ideas and processes. Developed and managed direct mail and loyalty programs. Facilitated execution of marketing plans with internal departments. Managed in-store video loop program. Developed relationships with over sixty vendors to execute marketing plans.

Cincinnati, Ohio, Us

Recruited, interviewed, placed, and counseled temporary employees for administrative support positions.

Cincinnati, Ohio, Us

Developed sales proposal presentations, created marketing materials and built Excel spreadsheets in support of Sales Manager.Promoted in 3 months.

Developed charging system for hospital using SMS software & authored supporting documentation.