Carole Hubbard

Carole Hubbard Email and Phone Number

Research Director, The Harris Poll | Experienced Market Research Professional -Consumer Insights & Client Service @ The Harris Poll
chicago, illinois, united states
Carole Hubbard's Location
Greater Chicago Area, United States
Carole Hubbard's Contact Details

Carole Hubbard personal email

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About Carole Hubbard

Quantitative/Qualitative Research ♦ Client Service ♦ Insight Focused ♦ Relationship Builder ♦ US & Global ExperienceAs a versatile, creative, and dedicated market research leader, I offer expertise in design, execution, and analysis for the delivery of value-add, custom research solutions. I provide fact-based, actionable insights that drive business decisions and inform direction for Fortune 500 companies on a domestic and international level. My background includes leadership roles in project management, client service, and operations with supplier side market research firms.I stay informed of advances and trends in research techniques and methodologies to ensure an innovative, competitive, and customer-centric approach that aligns with specific and changing needs. Over the course of my career, I have built a reputation for building effective relationships internally and with clients, as well as for continuously driving the success of projects/programs, mentoring teams, and driving ongoing improvements. OVERVIEW OF EXPERTISE:♦ Developing and delivering best-in-class research spanning a variety of analytical and methodological techniques, including product testing, concept testing, idea/insight generation, claims/message testing, and attitudinal and behavioral research.♦ Multi-dimensional experience across an array of quantitative and qualitative data collection approaches, including online, in-person, mail, telephone, and CLT; also includes community panels, social media, message boards, online focus groups, site visits, onsite workshops, and mobile. ♦ Emphasis in early innovation VOC testing to identify and prioritize optimal insights, ideas, and messaging; testing products at various life-cycle stages to gauge performance.♦ Consulting with global companies in diverse industries, including Consumer Packaged Goods (CPG), Hospitality, Entertainment, Creative Software, Financial Services, Personal Care, OTC Pharmaceuticals, Quick Service Restaurants (QSR), Durable Goods, Electronics, Industrial

Carole Hubbard's Current Company Details
The Harris Poll

The Harris Poll

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Research Director, The Harris Poll | Experienced Market Research Professional -Consumer Insights & Client Service
chicago, illinois, united states
Employees:
323
Carole Hubbard Work Experience Details
  • The Harris Poll
    Research Director
    The Harris Poll Nov 2021 - Present
    The Harris Poll is a strategic marketing consultancy that delivers social intelligence fortransformational times. Powered by data, insight, and research, we blend art and science toshape the brand, product, customer, and advertising strategy for many of the world’s biggestcompanies.
  • Buzzback
    Research Director
    Buzzback Apr 2021 - Oct 2021
  • Chadwick Martin Bailey
    Senior Project Manager
    Chadwick Martin Bailey Aug 2018 - Sep 2020
    Managed large-scale domestic and global projects for established and newly acquired key accounts. Provided clients with a sense of security and trust, with the goal of cultivating their on-going relationship with CMB. Consulted on project design and pricing, provided highly detailed project management for both qualitative and quantitative projects, engaged and managed vendors, and analyzed data with the goal of provided actionable and insightful deliverables. Conducted training classes for newer PMs to provide guidance and improve project management skills and practices. Assisted on several internal process improvement initiatives regarding budget building, training, and corporate impact.
  • Standpoint
    Director Of Client Service
    Standpoint Jan 2017 - Mar 2018
    Designed and managed custom qualitative research including in-depth interviews, focus groups, and workshops as well as quantitative online projects. Developed and coordinated a strong Client Service team supporting multiple industry verticals.
  • Independent Market Research Consultant
    Consumer Insights & Client Service Professional
    Independent Market Research Consultant Nov 2015 - Dec 2016
    Utilizing my experience and expertise to partner with market research suppliers on a wide range of client service initiatives including strategic study design, proposal preparation, pricing, questionnaire writing, and delivering analysis focused on actionable insights. Consulting on best practices and protocols in order to strengthen client relationships and enrich internal team development.
  • Ipsos Marketing
    Director, Consumer Insights
    Ipsos Marketing Jan 2012 - 2015
    Chicago
    Retained following acquisition of Synovate in 2012 to consult and partner with CPG companies on custom research designs, with an emphasis on early-stage innovation and product testing on both a domestic and international level. Drove team to deliver on revenue objectives while increasing gross margins.
  • Synovate
    Account Group Manager
    Synovate 2002 - Dec 2011
    Chicago
    Held continuously evolving client service role with a focus on project management and contribution to overall sales and proposal writing. Worked with a variety of clients spanning CPG, QSR, apparel, personal care, and retail on several methodologies and analytics, including segmentation, A&U, static sample studies, product/concept testing, and claim/message testing.
  • Npd
    Account Manager
    Npd 2000 - 2002
    Rosemont, Il
    Consulted with clients on online projects. Responsibilities included bidding projects, designing questionnaires, managing use of online panel, and monitoring in-field progress.
  • Market Facts
    Manager Of Online Project Services
    Market Facts Jan 1997 - Apr 2000
    Arlington Heights, Il
    Drove internal and client-side adoption of online research in its early stages by creating protocols and advising in best practices as an internal advocate and thought leader. Provided internal operations pricing for online projects as part of company’s newly formed Interactive Solutions Group. Positioned online data collection method as viable and valuable for clients in a wide array of industry sectors.
  • Market Facts
    Study Director/Field Director
    Market Facts May 1990 - Dec 1996
    Arlington Heights, Il
    Headed large-scale, in-person research studies using various methods, including door-to-door, CLT, transportation, and mail. Managed data processing and quality control. Main focus of research was in Public Sector, as well as other industries such as CPG.
  • Quick Test
    Supervisor
    Quick Test Jul 1985 - May 1990
    Chicago, Il
    Managed teams of interviewers and conducted mall research projects for nationwide in-person data collection firm. Responsibilities included focus group management and recruitment, off-site CLT projects, and daily client interaction.

Carole Hubbard Skills

Market Research Marketing Research Customer Insight Questionnaire Design Quantitative Research Consumer Behaviour Project Management Segmentation Data Collection Online Research Primary Research Analytics Survey Design Advertising Research Brand Equity Data Analysis Sales Management Crm Focus Groups Survey Research Product Development Management Analysis Consumer Behavior Customer Relationship Management Leadership Product Testing Qualitative Research

Carole Hubbard Education Details

Frequently Asked Questions about Carole Hubbard

What company does Carole Hubbard work for?

Carole Hubbard works for The Harris Poll

What is Carole Hubbard's role at the current company?

Carole Hubbard's current role is Research Director, The Harris Poll | Experienced Market Research Professional -Consumer Insights & Client Service.

What is Carole Hubbard's email address?

Carole Hubbard's email address is ch****@****ive.com

What is Carole Hubbard's direct phone number?

Carole Hubbard's direct phone number is +184764*****

What schools did Carole Hubbard attend?

Carole Hubbard attended Illinois State University.

What skills is Carole Hubbard known for?

Carole Hubbard has skills like Market Research, Marketing Research, Customer Insight, Questionnaire Design, Quantitative Research, Consumer Behaviour, Project Management, Segmentation, Data Collection, Online Research, Primary Research, Analytics.

Who are Carole Hubbard's colleagues?

Carole Hubbard's colleagues are Thomas Guinea, Andrew Higham, David Krane, Jacqueline Boukydis Campbell, Humphrey Taylor, Joanne Mcfall, Mike Holland.

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