Carole R. Email & Phone Number

Washington, Dc, Us

(Title change from Advisor, Service Engagement to Digital Marketing Manager)· Spearheaded a virtual volunteer event series initiated amidst the pandemic, offering the public an opportunity to continue community service interests despite restrictions. Established and trained a volunteer-based event team on the technologies and creative used for production, ensuring alignment with the AARP brand. Additionally, facilitated talent development for volunteers and on-screen guests.· Supervised the launch of a virtual volunteer program, Veteran Friendly Voice, wherein AARP volunteers offered compassionate support to lonely or socially isolated veterans at six VA hospitals through video calls. Collaborated with leadership from the Rotary Club, Veterans Health Administration, and Telehealth Access 4 Seniors to develop the pilot initiative. Managed all aspects of the program, including technical infrastructure, volunteer training, support for VA staff leads, and marketing following the pilot's launch.· Collaborated with Be My Eyes to develop a pilot program focused on providing AARP resources to blind or low-vision callers via the Be My Eyes app. Worked closely with Be My Eyes lead to establish processes and create training materials. Managed volunteer prospecting, training, and provided ongoing support to volunteers once onboarded.-------------------------------Awards Received During Term:2022Apex AwardSilver - Health, Innovation, Product, Innovation, or Service CategoriesVeteran Friendly Voice Program submissionBronze - Education, Art, & Culture, Community Outreach, Community Engagement CategoriesPet Toys from Tees Virtual Event submission2021Telly AwardBronze - Virtual Events & Experiences - Social VideoIgnite Kindness! Service Project

Washington, Dc, Us

Directed the strategic initiatives for Create the Good® (CTG), a dynamic platform facilitating connections between volunteers and community-based organizations. Responsibilities included website management, executing comprehensive marketing campaigns, overseeing a dedicated team of volunteers, end-to-end production of virtual and in-person events, and crafting insightful reports to convey the program's impact to senior leadership.-------------------------------Awards Received During Term:2017Digital Health Awards - Bronze Award - Digital Health Media/Publications - Video2018Apex Communications - Awards for Publication Excellence - Social Media - Facebook Sites - Electronic Media - Video Media2019Apex Communications - Awards for Publication Excellence - Newsletter - Electronic & Email2020dotCOMM Awards- Gold - Nonprofit | Website - Create the Good

• Management of digital marketing initiatives with a specialty in working with small business and non-profits.• Project management and creative development of websites, email marketing operations, digital advertising, social networking and platform infrastructure needs.• Facilitator in building strong relationships inter-departmentally and with vendors.• Expert contract haggler! Proven success in acquiring the best services at the best price (usually below budget).• Trainer of systems (e.g. email marketing, CRMs, etc.), with experience conducting sessions with international personnel.

Alexandria, Va, Us

• Provide immediate strategic and creative digital marketing solutions for organizations on an as needed basis.• Client projects include strategic development, campaign management, and oversight of websites, SEO, digital media, social marketing and vendors. Provide training on digital marketing topics best practices. Featured McKinley Marketer - May 2012http://mckinleymarketingpartners.com/2012/05/interim-marketing-manager-carole/

Nashville, Tennessee, Us

• Responsible for strategically executing all aspects of email marketing including: database management; creative, testing and deployment; acquisition initiatives; and analytics/reporting. • Convert direct mail membership renewal notices to email using triggered messaging functionality and track ROI from conversions. • Drive list growth through email acquisition strategies and tactics such as email appends, co-registration campaigns and CPM based email campaigns.• Project lead for email, fax and webinar platform integrations with CRM, which included interfacing with department leaders to define business requirements, working with third party vendors for successful execution and providing policy recommendations for use.-------------------------------Awards Received During Term:NFIBTeamwork Award - 12/18/2009Bravo Award - 7/6/2010Teamwork Award - 11/10/2010Avectra Users & Developers Conference 2011Best eCommunication Strategy

Baltimore, Maryland, Us

• Managed all aspects of online, email, viral and social marketing.• Counseled staff on the most effective methods for presenting materials on the organization website by utilizing industry reports, web traffic and email marketing data.• Developed and maintained solid relationships with third party vendors, as well as created relationships between vendors to increase efficiency with various web-based systems.

Ann Arbor, Mi, Us

• Updated content for Intranet, Internet and ad hoc promotional websites. • Collaborated with internal staff to ensure delivery of fresh content and website enhancements.• Supervised graphic design agencies in the creation of trade show booth graphics, email templates, product logos and website designs.• Negotiated contracts of email vendor (35% cost savings) and web analytic vendor (44% cost savings), as well as worked with multiple departments for implementation of systems.• Managed the production and deployment of email blasts and other engagement efforts.• Monitored and reported on response rates of email communications.• Part of a 4-person concept project team that advised leadership on how to incorporate web 2.0 technologies into company’s major product line.

• Managed development and deployment of email newsletters and ad hoc email blasts to a list size of over 2 million subscribers.• Coordinated email copy and artwork.• Monitored and minimized unsubscribe/bounce rates and ensured spam regulation (CAN-SPAM) compliance.• Coordinated and maintained email calendar to meet delivery dates and maximize audience reach.• Managed cost-per-acquisition (CPA) campaigns between company and external clients. Advised clients on ad creative for purchased placements on company website and in enewsletter or dedicated email blasts. Generated cost-per-acquisition campaign reports for clients.

Basel, Basel, Ch

Ms In Marketing, Business

Bs, Animal Science