Carol Frer Email & Phone Number

Berlin, De

Berlin, Germany

Carbon13 is the venture builder for the climate emergency, aiming to build ventures each with the potential to reduce or remove at least 10 million tonnes of CO2e per annum once at scale. As a volunteer domain expert I support innovative startups refining and testing their offers to reach their climate mitigation goals.

Moonstone is a small Venture Capital investing in Pre-seed/Seed startups aiming to tackle unsolved challenges with great market potential. I decided to take the opportunity to join Moonstone to make Just investments. This means, not just making investments, but selecting those with a significant impact, both monetary and societal, to contribute to a better future.

Potsdam (Ger)

Future Center Europe is a unique Volkswagen Group facility focused on designing the mobility of the years to come.

Brescia (Ita)

TED (acronym of Technology, Entertainment and Design) is an international organization focused on innovation. TEDx are events organised to spread valuable ideas locally. Being the licensee and main organiser of a TEDx is like being CEO of a small company and as a matter of fact it is, as it requires creating a no-profit entity!► Founded and coordinated the first TEDxBrescia, with a great team of co-founders and tens of motivated sponsors and volunteers ► President and administrator of no-profit entity► Content and speaker selection and coaching► PR, institutional and partner relationsOverseeing the work of 70 between volunteers and partners taught me a lot about how to motivate people, how (and when) to create procedures, take tough decisions, and when instead delegate and let the team self organise. Even tough not easy the event was a great success, and I am happy to know the team still continues to keep this initiative alive also after my move to Germany.

Brescia (Ita)

Bridging the gap between strategy and operations leveraging data to hack brand growth.► Ad and media consulting to increase sales and brand value► Identifying needs and ways improve consumer/user experience to boost retention ► Digital marketing rollout and coaching to aid digital transformation/integration of medium enterprises.

Ninja Marketing is the digital reference point for innovation and marketing news and training in Italy. ► Among the top contributors during my tenureThis allowed me to improve my technical writing, bag some SEO and content marketing skills and network with emerging marketing minds in Italy.Read my articles here: https://www.ninjamarketing.it/author/carol-frer/

London (Uk)

Hall and Partners (Omnicom Group), is a data powered strategic brand consulting company.► Account lead, P&L responsible, liaising with C-level executives► In charge of international projects ( 10+ people strong team, 30 countries of coverage) and pitches► Managed budget and resources to guarantee outstanding consultancy with healthy margins► Worked on media, marcomms tracking, new markets assessment, segmentation, copy testing, online sentiment, media effectiveness and have adopted an holistic approach with integrated qual, quant and advanced analytics techniques.► Key clients: Qatar Airways, Adidas, HTC, MoneySupermarket.co.uk, Unilever

Milan (Ita) & Istanbul (Tur)

Millward Brown (now Kantar) was a leading international insight-based consultancy specialised in advertising, marketing communications, media and brand strategies.► P&L responsibility. Successfully lead and significantly increase turnover of key account, leveraging expert consulting skills► Undertook secondment in Istanbul as part of the company's European high potential leadership scheme► Primary focus on creative development, media and brand equity tracking, helping some of the most iconic brands develop strong posizioning and successful campaigns locally and internationally► Key Clients: The Coca-Cola Company, Ferrero, Angelini, IKEA, Intesa Sanpaolo, J&J, GSK, Ülker

London (Uk)

BVA BDRC is an award winning international consumer insight consultancy. At the time I was working in the division providing strategic and operational consulting to Travel, Tourism and Leasure verticals.► Daily reference for clients and suppliers, managing research budget.► Projects leveraged qualitative and quantitative techniques and included marcomms tracking, concept testing, feasibility testing, bespoke database building and interrogation, exhibition exit interviews and website revamp (content, usability, architecture).► Key Clients: English Heritage, Heritage Lottery Fund, MLA, Serco DLR, Natural History Museum London

London (Uk)

Ipsos ASI (now Ipsos Connect), was the advertising specialism within Ipsos.► Copy testing for multiple international accounts. Managing internal and external suppliers to guarantee effective, timely and error free research projects, in line with clients' briefs.► Key Clients: P&G, Danone, SC Johnson, InBev, Mars

Nuremberg (Ger)

Psyma Research + Consulting GmbH is the online consultancy specialism within Psyma AG.► Improved user experience on websites and web interfaces through qual and quant methods. ► International UX and usability studies, website architecture, concept testing, eye tracking, online communities and data mining.► Key clients: Fiat, Volkswagen, GM, Audi, Mercedes, BMW, Porsche, Toyota, Ideal Standard.

Bologna (Ita)

Worked as an interviewer during my studies.These roles help me, not only to pay the bills, but also gain early exposure to the practical sides of running a research project.

Ai Product Manager Specialization, Artificial Intelligence

Executive Mba, Business Administration And Management, Honors (Top 10% Of Class)

Activities and Societies: Executive MBA scholarship. MBA curriculum + strategy, entrepreneurship and software development specialisations

Master, Marketing & Communication, Completed

Degree, Social Sciences, 100/110