I lead the Sydney operation of Dentsu Creative Public Relations, managing consumer and corporate clients. As part of my new role, I oversee key client accounts, with a strong focus on fintech, technology and consumer segments, supporting them with integrated communications strategy. I am also responsible for driving new business and developing the team.

I support MSL growth by creating innovative projects for current clients in partnership with account teams and leading the development of best in class strategic and creative proposals for new business. Directly responsible for new accounts such as Instagram and ByteDance. I am responsible for International New Business of MSL in Latin America and represent the company in multiple global projects both from MSL and Publicis Groupe. I am also part of Fluency Global Network Sales Lead - responsible for Latin America.Clients (engagement in partnership with client leads): P&G, Reckitt Benckiser, Instagram, ByteDance, Saab

As part of the Strategic Communications and Engagement branch of Publicis, my role is to help the Brazilian team to be more creative, innovative, disruptive.This includes leading the Digital, Audiovisual, Creative teams and working with the Account teams to propose relevant solutions for our clients.Clients: Samsung Latin America, Sanofi Pasteur

One of my roles at MSL is to support Mayo Clinic, #1 hospital in the US, in their Communications efforts in International markets like Canada, China, Latin America and the Middle East. Working alongside brilliant professionals from multiple regions, I'm responsible for sourcing trends, sharing insights and helping leveraging results of the digital campaigns Mayo run.

Startup focused on developing consulting projects/services for Communications agencies in Brazil. Special focus: in strategic planning planning, building/implementing corporate culture, organizing methodologies and procedures, team building, HR polices/best practices.

I was responsible for the operations of the 6th largest Comms agency in Brazil, including management of teams (including profitability, team development, resource allocation), creating and implementing processes (improve relationship and project delivery among internal areas), administrative processes and HR (including culture development, onboarding and professional development/training).

The second person in the management line of the agency, I am responsible for the customer service structure, overseeing the work of the account directors with a performance-focused on the satisfaction, seeking strategic solutions that meet their communication needs from the most creative ones to routine PR work. In addition, my responsibilities include the management of the agency, with financial monitoring and policy development for managing people (more than 120 professionals from various levels) and their strategic directives. As a planning leader, I train and coach the managers’ staff so that plans developed for clients are constantly improved. I also work with clients developing news projects, presenting benchmarks and seeking new solutions and generating upselling opportunities.Expertise: Strategic planning, Communications strategy and management, Account management, Media RelationsClients: Facebook, Diageo, General Electric, Nextel (telco)

Responsibilities: 1-) commercial: develop creative communication proposals for prospects, including attending RFPs and bidding meetings; 2-) plan and develop strategies and special projects for the Agency’s customers, including developing new products, innovative approaches for publicity, events organization etc. ; 3-) develop corporate communication/messaging for Agência Ideal brand internally and externally.Prior to that, worked as team manager for Google, Viacom, AMD, among others

Responsibilities: develop corporate communications strategies and execute daily activities for clients of several segments, including finance, technology, retail, HR etc; plan and execute crisis management strategies, monitor market and sensitive issues; coordinate the development of communication materials such as branded content newspapers/magazine, yearbook, reports and others.Main clients and jobs: Construtora Andrade Gutierrez, Grupo Nova América, MPA – Motion Picture Association; Alliance Bernstein, Cetelem, Continental Airlines, Egon Zehnder, Legg Mason/Western Asset, Makro Atacadista, Mariaca, Yahoo!

Responsibilities: seeking opportunities to publicize the client’s initiatives to press, create and execute communication strategies and routine activities such as writing press kits, press releases, success cases, follow up with press, media audit, event organization. Planning and execution of over 60 press conferences and technical demo events. Relationship and alignment of communication with PR teams in Latin America and headquarters (US)Main client: Microsoft