Vice-President, Planning + Client
The second person in the management line of the agency, I am responsible for the customer service structure, overseeing the work of the account directors with a performance-focused on the satisfaction, seeking strategic solutions that meet their communication needs from the most creative ones to routine PR work. In addition, my responsibilities include the management of the agency, with financial monitoring and policy development for managing people (more than 120 professionals from various levels) and their strategic directives. As a planning leader, I train and coach the managers’ staff so that plans developed for clients are constantly improved. I also work with clients developing news projects, presenting benchmarks and seeking new solutions and generating upselling opportunities.Expertise: Strategic planning, Communications strategy and management, Account management, Media RelationsClients: Facebook, Diageo, General Electric, Nextel (telco)